Annex A

Industry Situationer
I. Industry Overview

A. Industry Composition (in terms of micro, small, medium and large firms)
1. Approximately how many firms make up the industry?
2. What is the present total peso sales of the industry?
3. For the past five years, do industry sales show any seasonal or cyclical patterns?
B. Geographic Dispersal (in terms of regional distribution)
C. Industry Linkages (with other industries, either forward or backward)
D. Channels of Distribution
E. Process Flow
E. Current State of the Industry, in terms of
1. market
2. technology
3. capacity and capacity utilization – if available

II. Factors Affecting the Industry (such as but not limited to the following)

A. Availability and Cost of Raw Materials

B. Availability and Cost of Skilled Manpower
C. Government Regulations and Controls
D. Infrastructure
E. Foreign Competition
F. Power and Utilities

III. Prospects of the Industry

A. Will the demand for the industry’s products/services increase, decrease or remain
constant? On what will this be based ?
B. In terms of pesos, what is the industry sales forecast for the next five years?
C. Are there any political, governmental, and/or legislative polices that will positively or
negatively affect the upward movement of the industry as a whole? To what extent
will the industry be affected?

Notes:
1. Be sure you cite your data sources using the APA style. If you don’t know how or don’t
remember, go to Google and type “APA Style” and select “Owl Purdue”.
2. You may also try the recent theses and dissertations on file at the UE Graduate School
library – or other university libraries and the National Library for that matter.
3. To search for relevant articles in newspapers and periodicals,
a. Please type www.upd.edu.ph in the location tool bar. [The UP Diliman webpage will
appear.]
b. Click on “Visitor Information.” [The University webpage will appear.]
c. Under Contact Info, click on “Visit Their Site.”
d. On the left side of the screen, you will find “Local Databases.”
e. Click on “Index to Philippine Newspapers”
f. Click on “Search Index”
g. Type your subject or topic in the search box, select “subject” in the “In Field,” and
click on “Search”
You may then check with the UE Library if it has a microfilm of that publication.
Otherwise, you have to ask how you can avail of the UP Library’s facilities.