Kartikeya Mundra

B020

SAP id – 80912000035

Exam Paper – Learning from Failures

Case 1

Q1) Enlist 3 Major reasons why Xerox failed according to you. (10 Marks)

Ans.

The simple truth is this: Xerox owns “copiers” in our minds, so any Xerox
machine that doesn’t copy, doesn’t compute.

The a reasons for the failure of xerox

a. OVER AMBITIOUS EXTENSION-

As referenced for the situation study xerox was a set up printer machine in
the year 1968 with deals of more than 1billion dollars however they were not
zeroing in on bettering their present market and were zeroing in on making
another one only for instance For. Model an organization produces fabric
and unexpectedly begins fabricating plastic things, almost certainly, there
materials deals will get compromised subsequently one should zero in a
larger number of on their essential business as opposed to expansions.

b. IGNORING ADVICE-

At the point when trout came into the board and educated everybody that
all the previous endeavours were to no end it lead to them conflicting with
this way of thinking of being the mechanical innovators in their own industry
and not different enterprises thusly they not circling back to the laser
innovation lead them to losing billions of dollars and furthermore their rivals
ventured out in front of them where in they were the business chiefs

c. USING BRAND ROYALTY FOR ALL PRODUCTS-

Xerox as an organization was set up in the printer business however when

it went to different items they had dispatched they had invested parcel of
 energy and cash behind those items subsequently prompting making
industry first advancements and items for example when xerox created the
PC it was the main organization to present mouse as a PC embellishment
and that is till date a fundamental piece of the PCs in particular in the event
that they had dispatched something similar under an alternate brand name
or an alternate organization perhaps they would have accomplished what
they had taken off to accomplish and accordingly

Q2) Write 3 learnings from the case which can be implemented to your family
business. (10 Marks)

Ans.

My family business is manufacturing and assembling high pressure and low

pressure hoses (hydraulic hoses). The 3 gaining from the case to carry out:

1) Excess enhancement:
As found in the above case Xerox was before a generally excellent driving
brand when they had begun with copiers however later on, they chose to make
the brand worldwide and they went into the data and innovative headway area
yet this broadening and development didn't lead useful for them as individuals
actually saw them as a replicating machines producer. Accordingly, from this I
can discover that occasionally overabundance broadening is likewise not
intended for organizations and when a business is running extraordinary with
your specialty items then, at that point continually going into various business
lines isn't useful for your business.
2) Experimenting new things and zeroing in on future:
One more disappointment which was they attempted to dispatch office
organizations, for example, XTEN organization and ETHERNET office
organization yet the two of them fizzled. The primary concern we learn here is
continually testing new things doesn't work and ought to be appropriately
arranged and executed. Additionally, assuming your specialty business is
functioning admirably, there no compelling reason to now and again test. The
organization was not zeroing in on their present circumstance however they
were more worried about their unanticipated future which led to their
disappointment. They had contributed a great deal of time, cash and energy on
the future as opposed to thinking often about the present. Hence, I discover
that contemplating future is significant however not on the expense of the
current circumstance of the organization.
3) Selecting a Relevant brand name:
I feel pick a decent and an applicable brand name. Like found for this situation,
their image name is identified with xerox copier machines though they had
extended their business into other innovative and PC headway areas. Yet at
the same time in view of the brand name the impression of individuals
 consistently stayed that this organization just makes copier machines which
later was one more principal reason of their disappointment.

Case 2

Q1) Enlist 3 Major reasons why Edsel failed according to you.

Edsel was a model that had almost too many reasons to fail. Some of the major
reasons include:

1. Problem with Name

The organization went out requesting names and wound up with a pool of 10,000
names to browse. For sure, a troublesome assignment. Post the administrator and
the grandson of Henry Ford concurred on the name Edsel, the PR chief, C Gayle
Warnock cautioned him about some unacceptable name. In the word affiliation
test, it had been related with 'Weasel' and 'Pretzel' that wouldn't be really near a
vehicle with the elements made arrangements for. The name Edsel was not in any
manner appropriate for the vehicle model yet going for that name was a significant
disillusionment for the clients prompting Edsel's disappointment.

2. Cost to showcase -

The market timing when Ford dispatched its Edsel model was when individuals
were moving towards less expensive models, on a greater amount of financial
purchasing. During that period the general population was moving towards more
modest and more eco-friendly vehicles. Though the models dispatched by Ford
were the most costly, first in class models. This was the most compelling
motivation for the disappointment. Entering a market at some unacceptable
planning conflicts with the objectives of the organization inside and out. Passage
dispatched Edsel in 1957 where post the blast of the vehicle business during the
1950s, the market saw a beginning of the downturn. During that period all the
vehicle models saw significant drop in the deals.

This likewise influenced Ford's deals significantly.

3. Creating a Hype however not gathering the assumptions -

The Edsel model was launched post creating a lot of hype about it. They started
promoting the model months before the launch. No dealers or anyone associated
with the company was to leak the looks of the model. They created a hype so
high above the limit that they didn't think whether the model will meet the
expectations or not. It is like high risk high return method they used. But they
failed to understand that higher the hype, higher will be the expectations of the
customers. And that lead Edsel to fail majorly.
Q2) Write 3 learnings from the case which can be implemented to your family
business. (10 Marks)

Ans.

My family business is manufacturing and assembling high pressure and low

pressure hoses (hydraulic hoses). The 3 gaining from the case to carry out:

1. Conduct Market Research and trust that data

Passage led a statistical surveying in which they referenced that individuals related
the name Edsel with 'Weasel' and 'Pretzel'. They did the exploration yet didn't
follow the aftereffect of that. They realized the name can't work much on the
lookout, yet they proceeded with it. In this way, leading a statistical surveying and
post that believing the aftereffects of Market Research are truly significant. For our
business the statistical surveying includes breaking down the area, accessibility of
work, accessibility of crude material , government laws for that space, accessibility
of local clients and so on. So assuming the exploration says that their isn't
purchasers for our item, we will not go for a condo project there.

2. Product Centric isn't generally the correct way

Ford went product centric for the Edsel model car. Bing product centric leads to
poor customer satisfaction since not a major chunk of the customers are satisfied
with the product. Rather being customer centric helps the company attach with
the customers and create products that are the solution for them. It also gives
you deep insights into the customers mindset enhancing the customer
experience. For example in the our business there are end number of products
we design & develop products according to the client requirement and provide
solutions to them (we have a separate team which work on them). If we don’t
perform this activity it may lead us to the failure. The company motto should be
towards fulfilling the demand of customers and providing the best solutions.

3. Design versus cost

So we found for the situation that the underlying plan of the Ford Edsel vehicle was
genuinely noteworthy with hidden air scoops underneath the guards and a fantasy like
ethereal creation. Be that as it may, this plan never got carried out on the real vehicle.
Since the plan execution was costly individuals at the top administration chose to go
for a less expensive alternative. The plan certainly was novel however was not enjoyed
by the clients. The comments given were "like an Oldsmobile sucking a lemon". While
one more idea the front end Grille was less similar to a pony collar and more like a
latrine seat. They wound up thinking twice about the nature of the vehicle and
configuration to make it modest. In the development finance managers are as a rule
in a predicament whether to pick a quality costly item or a less expensive choice. As
we are into assembling and manufacturing of hoses then the cost would be
insignificant than the quality. Each customer need best quality Whereas in the
moderate material cost will assume a significant part over the quality, as there are
customers which compromise quality a smidgen.