HERO’S JOURNEY CANVAS

DESIGN A
BETTER
BUSINESS

1. ORDINARY WORLD 2. CALL TO ADVENTURE

Setting the scene. The hero becomes aware of the
need to change.

12. RETURN WITH ELIXIR 3. REFUSAL OF THE CALL

The hero brings back the new know- 1 The hero becomes aware of the
ledge for everyone to use. 2 need to change.

12 ORDINARY WORLD 3
The world as it really is 4. MEETING THE MENTOR
Someone or something that
4 convinces the hero that change
is possible.

11. RESURRECTION 11 5 5. CROSS THE THRESHOLD

The hero realizes that he has survived ASCENT DESCENT The hero takes action and has
and that he has new knowledge. The initial success.
The story continues The story progresses
world is no longer the same.
back towards the towards a climax in
ordinary world the special world

10 SPECIAL WORLD 6
10. THE ROAD BACK The world as it could be 6. TESTS, ALLIES, ENEMIES
The hero deals with the consequences Progress becomes difficult, help
of his ordeal. comes from unexpected sources.
9 7
8
9. THE REWARD 7. THE APPROACH
The hero now receives a means The hero starts to make headway,
to repeat his success more
easily.
8. ORDEAL, DEATH & REBIRTH comes to the edge of the dangerous
place where knowledge is hidden.
The hero barely overcomes the
most difficult test and is changed.
The Hero’s Journey was developed by Jospeh Campbell
BY DESIGNABETTERBUSINESS.COM
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