Particulars Direct Mail %age Email %age

Total Mails sent 10183 100% 3397 100%

Remaining Members for Telephonic Conversation 7932 78% 3097 91%
Successful Contacts 108 16% 781 23%
TM Dates Obatined 2999 29% 1468 43%
Particulars Direct Mail Email
Cost per mail ($) 1.5 0.6
Members reached out 5000 5000
TM dates obtained 790 1155
Accounts converted (Average conversion rate 22.5%) 178 260
Premium charged(assuming $100) 17,764.90 25,979.45
Total cost of mailing 7500 3000
Increase in Number of Expiry Dates Obtained 20%
Follow up closing rate (15-30%) 15%
Net Increase in Closing Rate 3%

Net Income from Operations (2001) $16.2 million

Expected Increase in Income $486k
Cost of Car Price (Net of Discount) $48.5k

Net Increase in income $437,550

% increase in income 2.70%