Impact of retail Store design & layout on

customer mind
PRESENTATION BY: - VIKAS THAKUR
MBA - 1
 RETAIL INDUSTRY
The sale of goods to the public in relatively small quantities for use or
consumption rather than for resale
Major stores like Big bazaar, Central, Shoppers Stop, Lifestyle are examples of
retailers.
EVOLUTION OF RETAIL IN INDIA
 Barter is considered to be the oldest form of retail trade, retail in India has
evolved to support the unique needs of our country given its size and
complexity.
 The PDS or the Public Distribution System would easily emerge as the
single largest retail chain existing in the country.
 The system was started in 1939 in Bombay and subsequently extended to
other cities and towns. By the year 1946, as many as 771 cities/towns were
covered.
 The evolution of the public distribution of grains in India has its origin in
the ‘rationing’ system introduced by thee British during the World War II.
The system was started in 1939
 In the past decade, the Indian marketplace has transformed dramatically.
Traditional formats:
 1) Haats
2) Mandis
Established formats:
 1) Kirana
2) Department stores
3) Company / Multi brand showrooms
4) PDS / Fair Price shops
5) Co-operative stores
6) Pan shops
Emerging formats
 1) Exclusive retail outlets
2) Hypermarkets
3) Internal retail
4) Malls / Specialty malls
5) Multiplexes
6) Rural oriented formats
7) Fast food outlets
8) Service galleries
 OVERVIEW
Retail Industry

Unorganized Retailing
Organized Retailing (7%)
(93%)

MAJOR SEGMENTS

 FOOD
 FASHION
 CONSUMER DURABLES
 FASHION ACCESORIES
 LEISURE AND ENTERTAINMENT
 FURNITURE
 HEALTH, BEAUTY AND PHARMA
 TELECOM
 BOOKS AND MUSIC
 INDUSTRY DESCRIPTION
2000

1800 1842
1729
 Indian retail Industry is 5th largest in the 1600

world 1400 1380

 The current penetration pegged at 5- 1200 1200 1213

7% 1000

800
 Accounts for 24% of country’s GDP and
8% of the total employment. 600
480
400
 Food is the Largest segment in terms 300
200 200
of its. 100
150
0
2008 2009 2010 2011 2012

GDP (in Billion $) Retails Sales ( in Billion $)

COMPANY PROFILE
 COMPANY NAME: - Madhura fashion and lifestyle
 TYPE:- Private Ltd.
 Industry:- Garments
 Brands: - LP,VH,AS,PF,PE,P,TC
 Franchise Stores: - 700
 Multi brand outlet:- 2000
 Founded:- 1988
 Head Quarter:- Bangalore
 CEO: - Mr. Ashish Dikshit
 Website: - http://www.madurafnl.com
 VISION AND VALUES
“To passionately satisfy Indian consumer needs in fashion, style and value,
across wearing occasions in Apparel and Accessories, through strong brands
and high-quality consumer experience with the ultimate purpose of
delivering superior value to all our stakeholders.”
 MADHURA FASHION
 In 1988 Madhura garments was established as Apparel Division of Madhura coats
limited in Bangalore .

LAUNCHED PRODUTS

PEOPLE
VAN HEUSEN (1990) ALLEN SOLLY(1993)
(2007-08)

MG rechristened as
PETER ENGLAND PLANET
”MADHURA FASHION
(1997) FASHION(2001)
& LIFESTYLE”

LOUIS PHILIPPE
ESPRIT(2005)
(1989)
 INNOVATIONS
1)SILK ROUTE SHIRT 1)ECO STORY 1)AIR SHIRTS 1. OXYGEANS

VAN HEUSEN

ALLEN SOLLY
LOUIS PHILIPPE

PETER ENGLAND
FROM LOUIS 2. FRAGRANCE
2)BEST WHITE 2)ALLEN SOLLY GO
PHILIPPE SHIRT
FORMAL SHIRT 3. RAZOR
3)NON-IRON
2)CREAME
3)BEST NON IRON TROUSERS
STRIPES
COLLECTION 4. GO GREEN
SHIRT
4)BEST CASUAL SHIRT
3)LIQUID COTTON 5. ADJUSTABLE
4)DURA PRESS SHIRT
SHIRTS TROUSERS
ULTIMA TROUSERS
RETAIL PRODUCTS
PORTFOLIO

GARMENTS

ACCESSORIES
PRODUCTS

SHIRTS SHOE
GARMENTS

TROUSER’S BELT

ACCESSORIES
DENIMS WALLETS

SUITS BAGS

T-SHIRT’S CUFFLINKS

LADIES WEAR

POCKET SQUARE

TIE
SERVICES AND CSR
Education
 Formal and non-formal education, adult education. Scholarships for girls,
merit scholarships and technical education for boys. Distance education
Health care and family welfare
 Pulse polio programme. Health care centers and hospitals. General and
multispecialty medical camps, cleft lips. Reproductive and child health care,
supplementary nutrition / mid-day meal projects.
Social causes
 Widow re-marriage / dowry-less mass marriages. Social security (insurance)
Infrastructure development
 Community centers. Schools in villages. Roads. Homes for the homeless.
Rural electrification
Sustainable livelihood
MY RESEARCH
PLAN
 Understanding the designs and layout of Departmental Stores

 Understanding different floor plans

1. Straight Floor Plan
2. Diagonal Floor Plan
3. Angular Floor Plan
4. Geometric Floor Plan
5. Mixed Floor Plan
 Customer’s Feedback (Questionnaire form)
Impact of retail Store design & layout on customer mind.docx
 Number Of Customers Surveyed – 68
& Problem Faced By Customers

https://docs.google.com/spreadsheets/d/1KYLxDco_qS21_aVyssVIkglqP-jODyCuKGul1vDRR8Y/edit#gid=1763093915
https://docs.google.com/spreadsheets/d/1KYLxDco_qS21_aVyssVIkglqP-jODyCuKGul1vDRR8Y/edit#gid=1763093915
LEARNINGS

 How to design a basic Questionnaire

 Customer experience and care
 Employee trainings
 Product promotion
 Store management
 Field management
 Marketing & merchandising
 Store and field operations
 Communication
SUGGESTIONS
 Proving staff at convenience stores is one of the crucial factors which
has to be improved.

 Assisting consumers and staff knowledge about merchandise display are

the most important factors that store need to improve by hiring employee
that are more skilled or by training their existing employees.
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