Syeda Raiyan Rahman

ID: 18105047
The consumer buying behavior is generally affected by various characteristics. Like, the stage of
the buyer, the age, occupation, economic situation of the buyer etc. Along with them the self-
concept and the lifestyle of the buyers also make an impact.
The lifestyle of the buyers impacts the most on what product they are going to buy. The lifestyle
and their environment influences them a lot. When they are comfortable with a product and when
the product matches with their lifestyle, their way of living at that time they buy the product.
Jamdani Saree: Jamdani is a kind of material which is our heritage. The saree of this are
generally exclusive. They represent the culture and heritage of our country. From the Mughal
empire this material and the saree of this material are in the use and quite popular. The people of
our country use this saree in any religious or any traditional program and occasions. Women of
our country use this saree to represent the tradition and the sense of Bengalism. Therefore the
people who want to lead life in a traditional way or who want to feel traditional they are
associated with this saree.
Mountain Dew: “There’s success before fear” is the tagline of this beverage drink. From this
we can understand this that the beverage encourages people to be adventurous and fearless. This
beverage mainly targets the young and young adults who are into adventures. They influence the
new generations and young adult people to be fearless and take risk in life. To be adventurous
because at the end of the day the outcome of the risks can be beautiful. Therefore, this product
goes with the lifestyle of the people who are in their youth but adult and who want to discover
many things and want to do many adventures.
Activity Tracker: There are many people who wants to count their calories and how many
calories they are burning. The people who exercises or walk on a regular basis and want to stay
fit and have a healthier lifestyle. These kind of people want to this kind of activity tracker. The
people who don’t want to count their calories and who doesn’t exercise or workout regularly
won’t feel the necessity of buying this tracker. From this we can take note that the people who
are health conscious and are into fitness and active lifestyle they are related with this product.