GROUP # 7

STEP 8
NAMES: Carlos Estévez
MANAGE, LEVERAGE AND PROTECT YOUR BRAND
Sebastián Martínez

- At the moment the brand is launched, you

-STRONG BRAND Good branding management can begin making first impressions of your brand
-HEALTHY BRAND
be summed up in a single word -You don’t have to undertake the difficult
-RESILIENT BRAND
— CONSISTENCY task of erasing erroneous impressions and
rewriting your brand image.

PROTECT YOUR BRAND

STEPS THAT HELP YOU STICK TO YOUR

GUNS

IMMUNIZING YOUR BRAND WITH GOVERNMENT Filing your business Establishing a

FILINGS AND TRADEMARKS
name with local trademark
government offices

TAKING ACTION WHEN BAD THINGS Identify potential Prepare a brand crisis
HAPPEN TO GOOD BRANDS threats. management plan.

TAKING PREEMPTIVE STRIKES

AGAINST BRAND THREATS