Main Question

How can “Swayf” best be launched in the dutch market?

Sub Questions and Sub-sub questions

1. Who are the target groups?
1. In which income group is our target group?
b. Who are the competitors?
1. What is the price range of our competitor's product?
b. What are the developments in the industry?
1. Which developments in the industry apply to our product?
b. What would be an acceptable price for the customers?
1. Which retailers would be interested in selling our product?
      5.    What would be suitable ways to promote the product in the market?
a. How does our promotion strategy differ from that of our competitor?
      6.     How much value does the product add to the customer's life?
a. Does the product benefit the customer's needs and wants?

Interviewee 1:
(Male, 20 years old)

1. Shopping and awareness of expiration date

- Shopping once - twice every 2 days
- Sometimes do see only meat or fresh vegetables
- Throw away expired food a lot, waste of money (20-30 euros a
month)
2. Awareness for environment and problem
- Share post in the social media to raise awareness
- Choose food more carefully
3. Feeling of the product
- Support & feed useful product
- Stop wasting time and stresses
4. Price and place of product
- Quite expensive
- But reasonable for family
5. Market where to sell product (In the Netherlands)
- Suitable for this market
- Developed well
Interviewee 2:
(Male, 52 years old)

1. Shopping and awareness of expiration date

- Once – twice a week
- Choose carefully
2. Awareness for environment and problem
- Very aware of environment
- Don’t like wasting money and food
- Feed bad with pollution nowadays
3. Feeling of the product
- Interested in this product
- Good and convenience not only in home
- Save time when cooking and have healthy food
4. Price and place of product
- Good price and tend to buy it
5. Market where to sell product (In the Netherlands)
- Encourage to open all Europe