1. Pizza Hut identified customer needs through convenience.

Earlier their branches /

outlets were limited to just a few and those also mostly in malls. This was extremely
bothersome for their customers who came from all across the city to purchase their
product. Pizza Hut ultimately launched more outlets in the city, along with a drive
through. This increased the convenience of many of the consumers, allowing them to
easily buy a pizza in their local area.
2. K&Ns started off as a company with a food market segment. However, they soon
realised that there was a major gap in the market and moved to place themselves in
between it. Recently there was an increase in working women / mothers, which led them
to not have enough time on their hands to provide food for their children. K&Ns noticed
this gap and quickly became a market leader of ready made frozen foods. This created
extreme convenience for the mothers who bought the products to provide an easy to
make food product for their family.