1)Same as rooms, there will be some Say Cheese created Clubs. What should these clubs be?

What
should these Clubs be? Please share at least 15 Club ideas, preferably with recommended Club
namesFirst moms club- Nurture Nations club

1. Karaoke room- karaoke Junction

2. private conversation room- sharing solutions
3. Gaming room- Game Changers
4. Celebrity Chat room-Meet and Greet
5. Reading room –atheneum
6. News room- News Central
7. Social support room – heart to heart
8. Public conversation room- Fireside chat room
9. Jam Session- spark plugs
10. legal Support room- The Safe Heaven
11. Movie room- Cinema House
12. Party Room- Party Flavours
13. Advice- OwnCareer
14. Gender Equity Space-Breaking Down Barriers
15. Divorce support group- Untying the knot
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27. Travel club- Girls on the go club
28. Cooking club- Gourmet Club
29. Book club- The Bibliophiles
30. Drama club- Broadway Babes
31. Astrology club- Zodiac Society
32. Finance club- Money Matters club
33. Arts cub- Urban Gallery
13. Recreation club- Happy Hours
14. Environmental Club- Earth Wise club
15. Social Media Club- Mass Doors

2)From Day 1, there will be some pre-created perpetual rooms that users can simply drop into for
listening and/or conversations. What should these rooms be? Please share at least 15 room ideas,
preferably with recommended room names.
1. Karaoke room- karaoke Junction
2. private conversation room- sharing solutions
3. Gaming room- Game Changers
4. Celebrity Chat room-Meet and Greet
5. Reading room –atheneum
6. News room- News Central
7. Social support room – heart to heart
8.Public conversation room- Fireside chat room
9.Jam Session- spark plugs
10.legal Support room- The Safe Heaven
11.Movie room- Cinema House
12. Party Room- Party Flavours
13.Career Advice- OwnCareer
14.Gender Equity Space-Breaking Down Barriers
15.Divorce support group- Untying the knot

3)Who should be the target audience (personas) for the app - primary, secondary, others. How
can working professionals be targeted (acquisition channels)?

Primary Target Audience:

Working-class professionals may be the key target audience. They are seeking for a platform where
they can get professional advice on how to choose a solid career path and when and how to take
advantage of various employment chances. It might also serve as an open forum for them to share
their success stories and motivate other women.

Another target category could be women who are establishing a business. Beauticians, fashion
designers, babysitters, and tiffin service providers are just a few examples. Through a virtual social
platform like this, they will be able to meet new people and grow their network. As a result, they will
be able to extend their customer base and offer their products and services.
Secondary Target Audience:

Another target demographic could be women who are empty nesters, those whose children have
moved out, or those who are stay-at-home moms with spare time. Being a housewife or
househusband is a full-time job, not just an eight-hour-a-day job. This employment lasts 24 hours a
day, at least until their children are married, and even then, they only receive 12 hours of rest per
day. Thankfully, by connecting with other individuals and receiving ideas and suggestions, this app
for housewives can assist in better time management and housekeeping.

4)How can women connect beyond connections to engage directly with other women instead of
simply liking and sharing content? Basically the value proposition to attract women users.

Many women may actually feel closer to other women than to their own families. They might spend
more time with them or confide in them. Women seek friendship and emotional sustenance from
other women friends when they are unable to find it in their partners or children.

Research shows that women, more than men, need to maintain those connections. It increases
serotonin and oxytocin, the bonding hormone . This deeper approach to connecting works so well, in
fact, this app offers ever-expanding network of resources offering expertise and support to women
in business, government, education, philanthropy, and other fields. The idea is not just to advance
their careers and make money, but to make life itself richer, more exciting, and more creative.

5) Similar to Say Cheese created Clubs, we would like some Influencers / Thought Leaders etc to
have their own Clubs from Day 1. Please recommend at least 10 such personalities with a large
following, who you think would be willing to do so without charging money.

1.Komal Pandey-Fashion blogger

2.Dolly Singh-social media influencer

3. Mohena Kumari Singh- Travel Influencer

4. Priya Kumar- Motivational speaker

5. Lilly Sing- Social media influencer

6. Harish Iyer- equal rights activist

7. Saransh Goila- Food Instagram influencer

8. Namrata Purohit- Health influencer

9. Nivedita Samanta – Health influencer

10. Sachin Kumar- photography influencer

6) Since the App will be launched in October, what should be the plan for September (pre-launch),

October, November, December?

September

The following are the measures we would take prior to the product's launch:
 1. Create a landing page and register our domain: Set up a landing page with our app's name
and description, as well as a form for visitors to sign up for email alerts on the app's progress
(e.g., www.saycheese.com). With a tool like Squarespace or Wix, you can create landing
pages quickly and easily. We can begin gathering leads, provide a sneak peek of our app to
the press and early users, and integrate with an analytics or A/B testing tool to test
variations of the strategy once the landing page is live.
2. Claim social media handles on networks popular with our target audience: The next step in
expanding our web presence is to discover the most popular social networks among our
target audience. Once we've identified our target market, we can create profiles and begin
posting or sharing material relating to our soon-to-be-released app to generate a following.
3. Create a promotional video of our app: By bringing our messaging to life through app promo
videos, we can take our marketing to the next level. They can be used in social media posts,
landing pages, and even app store product pages to increase conversion by up to 80%.

October

Now its finally time to submit our app to the app store. At this stage it is important to keep all the
guidelines in mind.

1.After the submission of the app to the app store, it is important to spread the word to the press,
influencers and different communities about the app release.

2. Promote your app on social platforms such as Facebook, Twitter, Instagram, and so on.

November and December

1.Customer happiness, engagement, and retention rates should all be monitored after the app is
launched. Customer feedback and reviews will assist us in determining whether we satisfied your
previously set success criteria.

2. We can keep users interested and engaged by continually updating the app experience and adding
new features and personalised content. We can determine what our users want and what elements
of the app are driving usage by employing analytics, tracking user behaviour, and listening to user
feedback, which can be used to influence product road mapping and ensuring the changes we make
are engaging and valuable to your users.

3. We can utilise a variety of techniques to increase user engagement and retention. Giving
customers an incentive to utilise our software is one of these techniques. Mobile-specific prizes,
specialised content access, vouchers, special promotions, and other offerings are all examples of
incentives. All of these factors will persuade consumers to prefer our app over others, resulting in
increased conversions and engagement.

7) How will the App reach the masses? What should be the strategy to increase the Social Media

followers and to get influencers and thought leaders on the App?

Steps in getting the right influencers and thought leaders:

1. Micro-influencers, or social media influencers that work with a smaller audience and are, most
often, regular people who have the potential to be relevant and influential for the company, will
typically be interested in an unpaid relationship.

2. Offer them features on our company's sites, such as tags and posts that connect our fans to their
Instagram or Facebook accounts.
3. Another option is to create a custom promotional code that our consumers can use. Simply work
with our influencer to create a custom promo code that includes both of our brands in the hashtag,
ask they use it for their posts with the specific posts, and have them link the posts back to you.

4. Learn about the thought leader and seek to find an intersection between their hot-button topics
and ours, especially if we share a POV on an important issue.

8)What are some other channels like communities, educational institutes, etc where the App could
be marketed free (or very low cost)? What should be the Value proposition for each channel
category that you recommend?