END-OF-UNIT TEST 8

Duration: 75 minutes
Section 1: Language knowledge (40 marks)

I. Fill in each blank in the passage below with ONE suitable word.
I. Fill in each blank in the passage below with ONE suitable word.
An old (1) ____ says that money is the (2) ____ of all evil. It is also the cause of increasing health problems in Britain. The
recent ill health of the world economy is making people sick. This is according to a survey carried out ( 3) ____ by the UK’s
Blood Pressure Association and the insurance company Friends Provident. They found that two-thirds of British people feel less
(4) ____ than they did three years ago. Researchers say the credit crunch and concerns about the economy are driving up stress
levels and making people cut (5) ____ on healthy food and fitness clubs. Their research coincides with the launch of a campaign
called Know Your Numbers Week, during which Britons can get free blood (6) ____ checks. The aim is to warn people early
that their health may be worsening.

Money worries could have serious consequences (7) ____ people in Britain. Mark Jones, a Friends Provident spokesman, said:
“The credit crunch appears to be having serious [effects]. Lifestyle changes, poor diet and (8) ____ of exercise in particular, can
have a negative effect (9) ____ people's blood pressure and consequently their long-term health.” Many people are worrying
more about spiraling food and fuel prices, home loan repayments, and rising (10) ____. Nearly one in five of those surveyed
said they were sleeping less, 56% are buying cheaper food and cutting back on fruit and vegetables, while 6% have started
smoking. Professor Graham Macgregor of the Blood Pressure Association warned: “The lack of concern over long-term health
is putting the nation at risk of a blood-pressure ticking time bomb.”

1. (a) says (b) say (c) sayings (d) saying

2. (a) trunk (b) root (c) branch (d) twig
3. (a) jointly (b) join (c) joined d) joints
4. (a) better (b) good (c) well (d) best
5. (a) side (b) front (c) back (d) bottom
6. (a) pleasure (b) pressure (c) pressing (d) plaster
7. (a) for (b) in (c) by (d) of
8. (a) lacks (b) black (c) slack (d) lack
9. (a) to (b) on (c) at (d) for
10. (a) doubt (b) debut (c) debit (d) debt
II. Choose the best answer
11. Coca-cola is a ................. market product; it sells to large numbers of people.

End-of-unit test 8/ Module3 1

a. mass c. new
b. productive d. mature
12. A market for a special kind of product that may not have many buyers is .................
a. luxury market c. closed market
b. captive market d. niche market
13. The length of time during which a company expects to sell a particular product before it has to replace it with a more
up-to-date product is known as product ......................
a. life cycle c. timetable
b. range d. forecast
14. The main elements of the marketing ..................... are product, price, promotion and place.
a. position c. mix
b. information d. campaign
15. Some manufacturers were accused of ....................., in other words selling goods abroad at a lower price than they were
sold domestically.
a. dumping c. flooding
b. revaluing d. devaluation
16. - ..................... are the sales figures like? – Well, I think we’ve had excellent results.
a. How c. Which
b. What d. Why
17. ..................... can we make sure that our new range is targeted on the right market segment?
a. What c. If
b. How d. Which
18. Hasn’t our market share increased?
a. No. it increased by 3.5%. c. Yes, by 3.55. isn’t it fantastic.
b. Yes. It hasn’t increased at all. d. Yes. The sales figures are not good.
19. How are things going?
a. No, not yet. I’m afraid. c. Very well, thank you. And you?
b. Certainly. I’ll do that. d. Very well, thank you. It’s been very busy.
20. - …………………………? – It’s doing really well. Orders are pouring in, actually.
a. What about our new range of furniture
b. What do you plan for our new range of furniture
c. How are you doing with our new range of furniture
d. Which about our new range of furniture
21. Every target group is becoming more resistant to the traditional advertising methods, ..................... brands have to look
at different ways to move people.
a. because c. so
b. although d. where
22. I’ve not met my sales targets. ..................... I’m worried I won’t get a bonus.
a. That’s why c. For instance,
b. Because d. In addition,
23. The product did not sell well ..................... it was not promoted in the right way.
a. unless c. where
b. if d. because
24. ..................... reality, advertisements for most luxury brands are depressingly similar.
a. At c. By
b. In d. On
25. Clever advertising is no substitute .................... good quality at a reasonable price.

End-of-unit test 8/ Module3 2

a. on c. to
b. in d. f
26. Mocha Monkeys Coffee _________ very quickly because of its cheap prices and unique drinks.
a. is expanding c. expanded
b. expands d. would expand
27. If the government _________ the legal workweek to thirty-seven hours, numerous small companies will go bankrupt.
a. had cut c. cuts
b. will cut d. cut
28. The government has offered tax incentives to new companies in hopes of _________ the economy.
a. consuming c. breaking
b. boosting d. controlling
29. _________ there may be many ways to solve a problem, only some of them are practical, given the social, cultural and
organizational environment.
a. Because c. Although
b. Since d. After
30. _________ goods and products are of very high quality and intended to be bought by people who are quite rich
a. Consumer c. Upmarket
b. Downmarket d. Producer
31. Adidas has recently decided to shift their focus on target smaller cities and less wealthy consumers, _________ it
believes growth potential is higher for foreign brands.
a. whether b. that
c. where d. which
32. The company wants its employees and their colleagues to take ownership with _________to solve
the recent crisis.
a. managed c. manage
b. management d. managing
33. Sue asked Rob _________ .
a. whether he had missed another deadline. c. has he missed another deadline?
b. have you missed another deadline? d. if had he missed another deadline?
34. The fact of a famous person appearing in an advertisement saying that they use and like a product is _________ .
a. demonstration b. endorsement c. participation d. placement
35. The community center’s director thanked Mr. Jacobs for _________ the weekly lecture series on historical events
a. circulating b. organizing c. applying d. insisting
36. There’s an ______________ bonus if I exceed my sales target by more than 10%.
a. add b. addition c. additional d. added
37. It’s ______________to sell such goods without a proper permit.
a. legal b. illegal c. illegally d. legalize
38. We’ll need a detailed cost ______________ before giving final approval.
a. analyze b. analysis c. analyst d. analyzation
39. Their latest figures demonstrate ____________that their shares are ready for a big rise! Buy now!
a. convince b. convinced c. convincing d. convincingly
40. I have no intention of paying such ______________ prices.
a. inflate b. inflation c. inflated d. inflating
Section 2: Language use (60 marks)
I. Read the following passage and answer the questions that follow.
SELLING DREAMS
By John Munch
Ferrari, Italy's maker of sports and racing cars, is among the three most recognisable brands in the world. The company got its
high profile among the world's corporate giants without the help, for most of its existence, of an advertising department. Only
as recently as 1993 did Ferrari create a marketing department. 'Just parking our exciting automobiles is enough to draw the
crowds,' writes Gian Luigi Longinotti-Buitoni, the author of a book called Selling Dreams.
Customers are now spending more money on products they desire rather than on products they simply need. All companies
must therefore produce goods of very high quality. More importantly, they must establish a brand for years to come by giving
it emotional qualities that match customers' strongest desires. Like Ferrari, all companies must create and sell 'dreams'.
Longinotti-Buitoni gives some interesting statistics about markets for luxury goods worldwide: Switzerland, with 220 Ferraris
sold in 1997, is the largest market per capita for the car maker's products; the company, on the other hand, sells only 2.7
percent of its cars to women; Rolex and the highest number of luxury watches are sold in Italy, while Japan has been
consistently the leading market in the world for leather goods from Gucci, Ferragamo, Hermes and Louis Vuitton. China,
amazingly, appears to be drinking a lot of Hennessy cognac.
From the Financial Times
Choose the best answer
1. What was unusual about Ferrari's marketing until 1993?
a. It enabled the company to get its high profile.
b. They didn’t have a marketing department.
c. It launched the three most recognisable brands of cars.
d. They were among the world’s corporate giants thanks to its help.
2. Why must all companies produce goods of very high quality, according to the author?
a. because people aren’t pleased with low quality goods at all.
b. because people’s buying power is increasing.
c. because people are becoming richer.
d. because people are buying goods on the basis of desire rather than need.
3. What does the author recommend that companies should do?
a. They should give their brand emotional qualities that match customers' strongest desires, thus creating and selling dreams.
b. They should have a marketing department that helps to find out customers’ need.
c. They should do some statistics about the market before launching their products.
d. They should break into new markets, such as Switzerland, China, Italy, Japan, etc.
What does each of the following underlined words / phrases refer to?
4. …. for most of its existence, of an advertising department (paragraph 1)
5. … they must establish a brand for years to come by giving it emotional qualities … (paragraph 2)
Which words in the passage mean the following?
6. a product or group of products or a service, with a particular name, that usually forms part of an easily recognizable design
on packaging or advertising campaign …………….
7. relating to a company or group …………….
8. expensive items that are bought from choice and not necessity …………….
Fill in each blank with ONE suitable word from the passage. Put it in its correct form or tense.
9. Consumer ..................... is a description of a typical customer who may be interested in a product.
10. How easily are you persuaded by .....................?
II.Writing
You work for the Marketing Department of Vinamilk. You receive the following enquiry. Write a reply based on the
notes below.

Dear Sir/ Madam,

I am interested in your range of fresh milk for adults, which I saw advertised in Phu Nu.
Could you please send me a copy of your catalogue? Further details of your new brand of yoghurt would also be
welcome.

Many thanks,
Le Van

Notes
Thanks for enquiry/ enclose catalogue/ also enclose leaflet about Vinamilk Aloe Vera Yogurt Milk + say a few word
about this product (tasty, nutritious for complexion ,its rich source of Vitamin A and B that helps bring fine
complexion, Selenium in Aloe Vera contributes to preventing the aging of skin) / end suitably

III. Listen to the talks, and then answer the questions about them by marking the correct choice — (A), (B), (C), or (D).
The recording will be played twice.
PART 1
1. Where is this announcement being made?
a. On an aircraft. c.c. At an airport.
b. In Glasgow. d.d. On a shuttle bus.

2. Why is Mr. Kim being paged?

a. There's a message for him. c. c. Someone has found his ticket.
b. His flight has been delayed. d. d. There is an emergency.

3. Where are the white telephones located?

a. On board the aircraft. c. c. All over the airport.
b. At the ticket counter. d. d. At an information booth.

4. Who is the audience for this talk?

a. People at a cafeteria. c. c. Guests at a party.
b. Shoppers at a grocery store. d. d. People who want to go fishing.

5. What is being offered at a special price?

a. Meat. c. c. Charcoal.
b. Bread. d. d. Fish.

PART 2: You will hear a telephone conversation between a man and a woman talking about advertising their new
product. Fill in the missing information. The recording will be played twice.
1. The man suggests advertising: …………………
2. The cost of online advertising: …………………
3. The results of online advertising: far ………………… other forms of adverts
4. online advertising actually costs about: ………………… of television ads
5. The man will speak to: ………………… of his
THE END