2018

OFFICIAL MEDIA KIT 

 Robin Reynolds
ORT Committee Secretary
72 E. Museum Dr.
Dickinson, ND 58601
701-878-4060
robin58638@gmail.com

Dear Dustin Monke,

What's the best part of a North Dakota summer? Rummage sales of course! 

On Jun. 2, 2018, the Old Red Old Ten Scenic Byway Committee will be hosting
the 7th annual Old Red Trail Rummage Sale. A multi-community event, the sale
will feature 108 miles of rummage sales with unique items and sales in each
town from Mandan to Dickinson. 

While each year has brought something new to the Old Red Trail Rummage
Sale, this year's event will be bigger than ever. At 7 a.m., the event will kick off
with a free pancake breakfast at the Mandan Heritage Plaza in Mandan, ND.
From 8 a.m. to 5 p.m. nearly 100 sales will be hosted in the seven communities
along the Old Red Trail. 

Last year, over 1,000 attendees and 100 sale hosts from across the region
participated in the Old Red Trail Rummage Sale, with many attendees coming
from Dickinson.

Due to the great interest in the Rummage Sale from the Dickinson area, we
want to extend an early opportunity to the Dickinson Press to cover this year's
event.  As such, I have included our official media kit for the Rummage Sale.

Enclosed you will find the following components, detailing our mission and
engagement along the Old Red Old Ten Scenic Byway. These pieces include:  

Old Red Trail Rummage Sale News Release

Old Red Trail Committee Fact Sheet 
Old Red Trail Rummage Sale Event Backgrounder
Old Red Trail Committee Biographical Information
Visuals (including photos, logos, and event graphics)

For more information on the Old Red Trail Rummage Sale or to learn more
about the Old Red Old Ten Scenic Byway, please visit our website at
www.oldredoldten.com or find us on Facebook at Old Red Old Ten Scenic
Byway. 

Sincerely,
Robin Reynolds 
 72 E. Museum Dr.
Dickinson, ND 58601

Contact Information
NEWS RELEASE
Robin Reynolds
Old Red Trail Committee Secretary
May 15, 2018
Cell: 701- 878-4060 
FOR IMMEDIATE RELEASE
Email: robin58638@gmail.com

Old Red Old Ten Scenic Byway Announces Return of 108 Mile Rummage Sale 
Communities from Mandan to Dickinson Use Rummage Sale to Stimulate
Rural Economies and Launch  Summer Tourism Season

MANDAN, ND - On Jun. 2, 2018, the Old Red Old Ten Scenic Byway will host the seventh
annual Old Red Trail Rummage Sale. The event will run from 8 a.m. to 5 p.m. and will feature
nearly 100 individual rummage sales in the seven towns along the Trail. 

Back again after its most successful year, the Old Red Trail Rummage Sale will feature a free
pancake breakfast to kick off the event. The breakfast will start at 7 a.m. in the Mandan
Heritage Plaza in Mandan, ND and is open to the public. 

While the Old Red Trail Rummage Sale offers a great chance for visitors to learn about each
of the communities along the Old Red Trail and shop, the event also showcases western
North Dakota's small, rural communities and focuses on rural economic development. 

By driving traffic to the Trail's smaller communities, the rummage sale showcases the unique
stores, restaurants, and artisans of Western North Dakota and in turn, raises both regional
and tourist awareness of the communities' offerings. 

-more-
page 2 of 2

According to Old Red Trail Committee Secretary Robin Reynolds, "The Rummage Sale offers
the best foot traffic you could ever expect to have in these smaller communities. It is a great
opportunity for residents who usually shop in Mandan or Dickinson to see traffic from these
bigger communities making purchases in their own smaller towns." Last year's sale saw
attendees from 45 different locations across the state and several out of state visitors. 

The Old Red Trail Committee is excited to build on last year's success and continue raising
awareness about the Trail and the many unique attractions each community has to offer. "We
are expecting our number of sales to be up from last year and believe our attendee number
will increase as well," said Reynolds.  "It's a wonderful community event and chance to kick off
summer on the Old Red Trail. We love getting to share our smaller towns with a large state-
wide community and generate foot traffic for our rural business owners."

To learn more about the Rummage Sale or to add your own sale to the event, contact the
Rummage Sale coordinator, Delores Klussman at 701-843-8676 or visit www.oldredoldten.com
by May 25, 2018. 

The Old Red Trail Committee seeks to address the recreational, historical, and economic
revitalization needs of the communities along Highway 10 from Mandan to Richardton, ND, by
creating awareness of the Old Red Old 10 Scenic Byway as an alternative to Interstate travel in
western North Dakota. 

- ### -
 Contact Information
Robin Reynolds
Old Red Trail Committee Secretary
Cell: 701- 878-4060 
Email: robin58638@gmail.com

FACT SHEET 

OLD RED OLD TEN SCENIC BYWAY

The Old Red Old Ten Scenic Byway was completed in 2008 and
approved as a scenic byway by the North Dakota Department of
Transportation in 2007. 

The Old Red Old Ten Scenic Byway is the 10th designated scenic
byway out of the state's 10 total byways. 

The Old Red Trail spans 108 miles along U.S. Highway 10, running
from Mandan to Richardton, ND.  

The Old Red Trail represents nine communities in Western North

Dakota, including Mandan, New Salem, Almont/Sims, Glen Ullin,
Hebron, Richardton, Taylor, Gladstone, and Dickinson. 

The official Trail route begins at the Mandan Depot and extends
west through Richardton, ND. 

The Old Red Old Ten Scenic Byway was part of the original route
for Interstate 94 and offers a historic rural alternative route to
east/west interstate travel in the state. 

The Old Red Trail Committee is made up of local volunteers and is

entirely self-funded through individual contributions and grant
funding. 

-more-
page 2 of 2

OLD RED TRAIL RUMMAGE SALE

• The seventh annual Old Red Trail Rummage Sale will take place on
Jun. 2, 2018 from 8:00 a.m. to 5:00 p.m.

• There will be over 100 individual yard sales in each of the seven
towns along the Old Red Old Ten Scenic Byway.

• The event is known as the longest yard sale in the region, boasting
108 miles of rummage sales.

• In 2017, over 1,000 people from 45 different areas around the state
and country attended the event

• A free pancake breakfast open to the public will kick off the event
at 7:00 a.m. in the Mandan Heritage Plaza.

• Those wishing to add their own sale to the event should contact
the rummage sale coordinator, Delores Klussman at 701-843-8676. 

- ### -
 Old Red Trail Committee
72 E. Museum Dr.
Dickinson, ND 58601
Phone: 701-878-4060
www.oldredoldten.com

BACKGROUNDER

Founded in 2010, the Old Red Trail Rummage Sale is the region’s largest yard
sale event. Rooted in the mission of the Old Red Old Ten Scenic Byway, the
rummage sale focuses on rural economic development by showcasing the
unique offerings of Western North Dakota’s small towns.

In its first year, the Old Red Trail Rummage Sale sought to connect the
communities along the trail and promote local businesses. The event quickly
grew to its current size of nearly 100 individual yard sales and over 1,000
attendees with participation from all seven towns along the Trail.

Anchored by Mandan and Dickinson on each end, the Old Red Trail’s rural
communities see the Rummage Sale as a chance to bring shoppers from
larger communities back to their local stores. From pottery to coffee shops
and everything in between, the rural businesses of the Old Red Trail each
utilized the annual rummage sale to gain valuable regional exposure and
share their products with attendees from around the state and country.

The seventh annual Old Red Trail Rummage Sale promises to be more
successful than ever with over 100 sales and an increase in attendance
expected. The Old Red Trail Committee is excited to build on previous years’
success and continue raising awareness about Old Red Old Ten Scenic Byway
and all it has to offer. 

Contact: Robin Reynolds

Old Red Trail Committee Secretary
(701) 878 – 4060
robin58638@gmail.com 
 73 E. Museum Dr. 
Dickinson, ND 58601

OLD RED TRAIL COMMITTEE 

OFFICER BIOGRAPHIES

Delores Klussman - President 

        Delores Klussman was a founding member of the Old Red

Old Ten Scenic Byway and has been a member of the
committee since 2006. 
        As president, she leads the executive committee and
oversees the group's major projects, namely the Old Red Trail
Rummage Sale and the Talking Trail system. Throughout her
time on the committee, Klussman has helped facilitate each of
the committee's major events and programs and continues to
play an active role in Talking Trail development. 
        Klussman represents the city of New Salem on the
committee where she currently serves as a city commissioner. 

Ben Kubischta - Vice President

       Ben Kubischta currently serves as vice president of the Old

NO PHOTO
Red Trail Committee. In this role, he oversees the committee's
AVAILABLE
history education and outreach and assists with the
committee's various projects, namely trail photography and the
Old Red Trail Rummage Sale.
       Previously, Kubischta worked as an engineer with the
North Dakota Department of Transportation, affording him
valuable insight into the Trail's history and potential tourism
attractions along the route.
 Robin Reynolds - Secretary, Media Contact

       Robin Reynolds is the owner of Dakotah Clayworks in

Hebron, North Dakota and serves as an adjunct professor of
fine arts at Dickinson State University.
       Reynolds is a founding member of the Old Red Old Ten
Scenic Byway and has served as a president, vice president, and
secretary over her 11-year term with the committee. 
        In her role as secretary, Reynolds assists with media
inquiries and manages both internal and external
communication needs. Currently, Reynolds is overseeing the
Old Red Trail Rummage Sale. 

Lester Mutschelknaus - Treasurer

NO PHOTO        As a founding member of the Old Red Old Ten Scenic
AVAILABLE Byway, Lester Mutschelknaus has served as a key leader for the
committee since 2006. 
       Throughout his time on the committee, Mutschelknaus has
served as treasurer, focusing on the committee's grant
research, day-to-day operating budget, and annual project
expenses. 
        Mutschelknaus serves as the branch manager at Western
Cooperative Credit Union in Hebron, North Dakota and
represents Hebron on the Old Red Trail Committee.
      

Sr. Phoebe Schwartze - Immediate Past President

       Sr. Phoebe Schwartze is a founding member of the Old Red

Trail Committee and currently serves as an advisory officer
after her most recent term as committee president. 
       Schwartze serves as the Director of the Spirituality Center,
a Liturgist, and a part-time cook at the Sacred Heart
Monastery in Richardton, North Dakota. 
       In her current role, Schwartze assists with the committee's
major projects, namely the Old Red Trail Rummage Sale, and
assists with future project development. 
      
 Contact Information
Robin Reynolds
Old Red Trail Committee Secretary
Cell: 701- 878-4060 
Email: robin58638@gmail.com

OLD RED TRAIL RUMMAGE SALE IMAGES

-more-
page 2 of 2

- ### -
 73 E. Museum Dr.
Dickinson, ND 58601
www.oldredoldten.com