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Content Distribution Trifecta: Earned, Owned and Paid Media

Earned media:
Sharing -> Mentions, Shares, Reposts, Reviews

Owned media:
Web properties -> Website, mobile site, blog site, social media channels

Paid media:
Advertising -> Pay per check, display ads, retargeting, paid influencers, paid
content promotion, social media ads

Gabungan Earned Media & Paid Media:

Propel sharing & engagement with paid promotion

Gabungan Owned Media & Earned Media:

SEO & brand content drive earned media (sharing) & traffic

Gabungan Paid Media & Owned Media:

Gain more exposure to web properties with SEO and PPC

Gabungan Earned Media, Paid Media & Owned Media:

Leverage owned, earned and paid media for a comprehensive marketing strategy