MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE AND COMMERCE

MEDIA PSYCHOLOGY

BMM-ATKT Examination 2019

Time: 2.5 Hours Marks: 75

Q1. Explain the following terms(Any 5). 15

a) Cognitive Dissonance b) Perception
c) Media Psychology d) Observational Learning
e) Compliance f) Prejudice
g) Motivation

Q2. Attempt any one of the following. 15

a) Explain the concept of script and schema in Psychology.
b) Elaborate on the concept of Prejudice and Persuasion.

Q3 . Attempt any two of the following. 15

a) Define Thinking. Discuss the various type of thinking.
b) Discuss the fundamental aspects of personality.
c) Explain Positive reinforcement, Negative reinforcement and Punishment.
d) Discuss the effects of Media violence

Q4 . Attempt any two of the following. 15

a) In what ways can applied research be used in Media Psychology?
b) What do you mean by Pro-social Effects? Explain with suitable examples.
c) Briefly Explain the Gestalt Principles of Perception.
d) Explain Gordon Allport's Trait theory.

Q5. Write short notes on(Any 3). 15

a) Levels of Processing b) Conformity as social influence
c) Lateral Thinking d) Short Term Memory
e) Survey Method of research