MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE AND COMMERCE

MEDIA PSYCHOLOGY

BMM-ATKT Examination 2020

Time: 2.5 Hours Marks: 75

Q1. Explain the following terms(Any 5). 15

a) Cognitive Dissonance b) Encoding
c) Media Psychology d) Psychology
e) Observational Learning f) Positive Reinforcement
g) Psychiatrist

Q 2. Attempt any one of the following. 15

a) Elaborate on the different branches in Psychology
b) Explain the Information Processing Model of Memory

Q3 . Attempt any two of the following. 15

a) Discuss Freud's Psychoanalytic theory of Personality.
b) Explain Abraham Maslow's Needs Hierarchy Theory.
c) Discuss the role of media in attitude formation.

Q4. Attempt any two of the following. 15

a) What are the effects of Media Violence?
b) How do young children get socialized through media?
c) Discuss the different theories of attitude formation.

Q5. Write short notes on(Any 3). 15

a) Indoctrination b) Creative thinking
c) Developmental Psychology d) Classical Conditioning
e) Persuasion f) Short-term Memory