EV Cars: Pravaig

Pravaig: EV car 30-35 lac; No dealerships; targeting corporates on lease and company will pay for the
power consumed and everything; tesla is already 6 years ahead in terms of battery tech; how will it
sell when there are competitors like Tata nexon ev and Hyundai kona which already have a brand
name and are in 10-15 lacks price brackett.

It is very clear that Pravaig is waking on similar lines to the Tesla. However, the path has already
been tried out by other tech startups such as Fisker and Faraday Future who have unfortunately
failed after huge investments as well. Then there is the competition from legacy makers such as
Nissan, Hyundai, Volkswagen, BMW, Mercedes, Jaguar, etc who are increasing their electric
portfolio.

Another hurdle is battery technology. Tesla, currently, is believed to be 6 years ahead of the
competition. Getting ahead in battery tech is the key to lowering costs. Where Pravaig might be able
to get an upper hand is frugal Indian engineering. Backed by renewable energy firm Eren group of
France, this startup will be interesting to watch out for.(Only for Bangalore and Delhi)

However, at its top speed of 106 km/h, the range will be under 200km. Range is a problem too

India is a SUV dominated country we can show the trends and how the petrol-diesel conventional
cars SEDNA are failing then how will a 35 lacks ruppees electric sedan sell having no dealerships and
is on lease for corporates and just in two cities

Links

https://odishabytes.com/meet-indias-tesla-killer-pravaigs-extinction-electric-supercar-can-it-
succeed/

https://www.autocarindia.com/car-news/pravaig-extinction-bengaluru-based-ev-project-eyes-high-
end-fleet-market-418086

https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/leaving-the-niche-
seven-steps-for-a-successful-go-to-market-model-for-electric-vehicles#

customers
Target Audience: targeting corporates on lease and company will pay for the power consumed and
everything Adopting electric vehicles (EVs) is regarded as one of the leading solutions to
environmental issues. 

Motivation:  environmental concern is the most significant predictor of EVs purchase

motivation, followed by price consciousness, openness to experience, social influence, and
self-esteem.

Behavior:
Perception: