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PILLAR 2:
OFFER
 5 Storyselling
framework
1. What is the Backstory that makes you relatable to the audience? What
were the struggles and pain you were suffering from?

2. What was your initial Desire or results you want to achieve

to escape your pain?
 5 Storyselling
framework
3. What are the ways you’ve tried and what are the Problems with those ways?

4. What made the problem worst? What agitated your journey?

 5 Storyselling
framework
5. What was the New Discovery you’ve discovered from a guide or a mentor? Why
did the old way/s NOT work and how did it justify your past failures? And what
is the NEW opportunity that will make it work?

6. As a result of the discovery, what conflict did you still had to go through to
get results and make a new way work?
 5 Storyselling
framework
7. As a result of the discovery, how did you come up with the solution? Why do
you want to share this solution with the rest of the world?

8. What was your personal Transformation from this journey? Were there MORE
people who experienced the same transformation?