Conduct web analytics on the website of BSE and

NSE: (BY ALEXA RANKING)

1. COMPARISON METRICS

SEARCH TRAFFIC AND BOUNCE RATE OF NSE

Here the search traffic on NSE is 48.8%

and Bounce rate is 45.9% (Number of visitors leaving the site without interacting)

SEARCH TRAFFIC AND BOUNCE RATE OF BSE

Whereas search traffic on BSE is 28.1% which is less than NSE

but the bounce rate of NSE is more than BSE which means visitors are spending more time
on BSE than NSE

Search traffic can be increased by using long-tail keywords

SOCIAL ENGAGEMENT

NSE

The average engagement (Visitors engaged) of NSE is 8311

whereas the average engagement of BSE is comparatively much less i.e. 9

This can be increased by:

1. Reduce page load time.

2. Improve your internal linking structure.
3. Display related content.
4. Simplify navigation.

SITE FLOW:

NSE

This shows the number of websites visited before and after NSE

and top sites linked are 2559

BSE

This shows the number of websites visited before and after BSE

and top sites linked are 3703

TOP KEYWORDS:

NSE
The top keywords which are used in NSE are nifty which derives 7.81% traffic then nifty 50
which derives 2.91% traffic.

and so on.

BSE

The top keywords used in BSE are sensex which is driving 2.14% traffic which is less than
NSE

TRAFFIC METRICS (ALEXA RANK)

NSE

The site rank of NSE is 1023 which is increased by 5 and daily time on site is 4;51

and top visitors are from India, Kuwait

SITE METRICS:

NSE

Here we can see that the daily page views of NSE has been decreased by 6.91% and daily
time that visitors spent is also reduced by 18% and the bounce rate is also decreased by
15%

BSE
Here we can see that the daily page views of BSE has been decreased by 5.95% which is less
in comparison to NSE and daily time that visitors spent is increased by 9% but the bounce
rate is also decreased by 2% which comparatively less than NSE

SITE ENGAGEMNET CAN BE INCREASED BY

1. Streamline Your site structure.

2. Lengthen Your Text.
3. Break Up Your Content.
4. Display related content.
5. Add a Chat Box.
6. Be Mobile Friendly.