SAMPLE ANSWER FOR MODULE 3 (SPEAKING and WRITING) CAPE COMMUN ICATION

STUDIES

SCENARIO: A group of farmers from a rural village in your country has invited you to
give the Opening Address at their workshop titled “The Effects of Harmful
Chemicals.”

In an essay, discuss how you will develop your presentation looking specifically at:

I) The communication challenges that you most likely will encounter as you
address the members of this rural farming community

II) The language variety, register and vocabulary that you will take into
consideration

III) Such factors as your organizational strategies, visual/audio visual aids and
any other resources that you may use in your presentation.

o Main challenges can be in the form of some farmers being unwilling

to make a paradigm shift as they prefer to stay doing and using the
same old chemicals. Another way this can be said is that among
the farmers have an unwillingness to embrace/adopt change

o There is a likelihood that some farmers may harbour mistrust for

outsiders coming into their village

o Lack of interest /an air of complacency which can lead to boredom

with your presentation

o The challenge of how do you get the message of the need for
change from harmful chemicals that they have been using for so
long to newer and safer/more effective chemicals/ even eco-friendly
chemicals

o The challenge of not coming across to the farmers as either too

educated and complex or on the other hand making your message
too simplistic/ finding the right balance is the key

o The register can be moved between casual and formal

o The content of your presentation must be relevant and clearly

defined

o Presentation must not be too long as to bore and confused

o Find out before hand if there were other issues dealing with harmful
effects of the chemicals
o Try to fit in with the audience, pay attention to dress code do not
over dress etc ...be as natural as possible

o When speaking make eye contact with the audience

o Provide a question answer session so as to give the farmers time to

have their say

o Ask them to work with you – sensitive to their needs and concerns

o Remember that your visual aids are just that aids –do not make
them your focus!

o Your presentation must have a clear introduction, body and

Conclusion