Highly skilled Professional with over 30 years of experience in

Sales and marketing, business development and retail

operations, key accounts and channel management. Gained
signi cant exposure in handling multicultural sales team in
INDIA, UK, and Nigeria by Revitalizing eld sales, handling
channel sales, super stockiest operations along managing key
accounts.

EDUCATION
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Kumar
General Manager - Sales MBA (Marketing) - 60%
Oxford College of Administration, UK ( 1995 )

B.Tech(Computers)
CONTACT
Kings College, Austria ( 1992 )
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     +91 9856829182
 Alisa1@gmail.com EXPERIENCE
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 2021 Years
 Bangalore Prime Focus Technologies - ( May  2016  -  Current )
General Manager - Sales
Relaxo Pvt. Ltd - ( Feb 2011   - Feb 2016 )
National Service/After Sale Support Manager
SKILLS
———————————— MasterCard - ( Aug 2006   - Jan 2011 )
After Sale Service Manager

Direct sales & retail sales
Sales leadership
FMCG & channel sales
Key a/c handling
Hempel Pvt. Ltd - ( Jan 2003   - Jul 2006 )
Sales Manager / Area Coordinator
Deutsche Pvt. Ltd - ( May 1998   - Dec 2002 )
Sales Manager – Retail Direct

General & modern trade

Distributor & dealer handling ACHIEVEMENTS
People management ——————————————————————————————
Computer Skill
Communication Skill Carried out new process for inventory control with Logistics & EDP
Staf ng Managers.
Enhanced business from commence up to more than INR 30 million
from INR 10 millions in 30 months.
Organized sales campaign to increase sales of travel insurance by the
LANGUAGES agency; increased sales by 40% over 5 months.
———————————— Improved contribution of non-motor products to 20% to bring down
Hindi combined loss ratio & management expenses.
Expert
Enhanced business from commence up to more than INR 30 million
English Expert from INR 10 millions in 30 months.
Kannada Beginer
Tamil Intermediate CERTIFICATION
Telugu Expert ——————————————————————————————

Certi ed Inside Sales Professional (CISP) (2019 - February)

Certi ed Professional Sales Person (CPSP) (2017 - April)
Challenger Development Program (2014 - October)
Certi ed Sales Leadership Professional (CSLP) (2011 - November)
HOBBIES
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Writing blogs, articles, and newsletters.
Hiking, scuba diving.

PROJECTS
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General Insurance - 2018
Recommended risk management strategies that t clients' personal risk pro les.
Prepared and presented detailed reports on the progress of initiatives to management.
Completed administrative tasks including maintaining records and handling policy renewals.
Tracked insurance claims to ensure client and company satisfaction.
Described the advantages and disadvantages of different policies to promote the sale of insurance plans.
Created and implemented marketing strategies to compete with other individuals or insurance companies.

TechSales - 2018
Achieve growth and hit sales targets by successfully managing the sales team
Designed and implemented a strategic business plan that expands company’s customer base and ensure it’s
strong presence.
Owned recruiting, objectives setting, coaching and performance monitoring of sales representatives.
Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their
needs.
Presented sales, revenue and expenses reports and realistic forecasts to the management team.

CorporateSale - 2019
Worked with customers to present a technical perspective on the company’s sales offering.
Provided alternative solutions as required to meet unique end user, component or installation criteria.
Drove sales for product in the assigned area, to focus on the consumable business(Ink) 
Generated leads and approached clients with effective product presentations.
Understood their requirement and ful lled the needs by conducting Product Demo’s. 
Ensured optimal utilization of existing resources and proper tour planning to meet client.
Assisted with development of customer presentation tools and coordination of end-user site visits.
Developed sales and marketing strategies for key vertical market segments.

FOLLOW ME
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 https://www.facebook.com/Alis

 https://www.linkedin.com/Alis

Trainings
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Demeanor “Professional selling skills” sales training program for entire India sales team &distributors in various
phases.

Roles Performed In   - Prime Focus Technologies

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General Manager - Sales ( 2016 - Current )

Handling management of daily Service operations of Service network around 700+ service Centers ensuring all
KPI’s are met.
Manage nine L4 Repair Centers.
Give technical training to new Joiners and old staff on new product to improve Quality/better service delivery,
timely resolution of customer issues.
 Managing Call Center with 12 executives and resolving level3 customer issues.
Warranty Management, Handling ASC Appoint, Agreement, Calculating ROI, ASC Security Deposit, and
Implementation of company policy’s/SOP to achieve timely resolution to customer issues and to maintain Quality
of service across region.
Doing mystery auditing on several parameters.
After checking and doing various testing’s giving a technical report on new product, after launching nding
solutions on reported problems.
    Key Accomplishments:
Contributing to General Insurance advisory for sales, business development & operations.
Plan for successful account transitions between segments, leveraging the red carpet process.
Accountable to target local distribution houses, dealers, other SMEs & local companies for sales & business training,
team building & development, managing key a/c’s, training them on business relations, CRM, negotiation &
communication skills.

Roles Performed In   - Relaxo Pvt. Ltd

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National Service/After Sale Support Manager (2011 - 2016 )
Took major pricing decisions, supervised competitors pricing moves across stores.
Undertook activities related to volume forecasting, monthly nancial evaluation of company results for UK.
Accountable for inspecting inventory & trade activities for assigned locations.
Collaborated with brand team to provide inputs on marketing activities like events & promotion programs on
weekly basis.
Managed a team of more than 200 associates.
    Key Accomplishments:
Turned around Customer Satisfaction score from 35% to 75% and is still increasing. This is the most consistent
improvement in this segment for the business.
Planned and implemented Cost control measures in service team and successfully achieved cost reduction of 20%
within 1st year.
Designed and introduced measurable KPI scoring system for service team which has resulted in highest level of
team engagement and improved delivery schedule.

Roles Performed In   - MasterCard

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After Sale Service Manager (2006 - 2011 )
Contributed to local initiatives and encouraged teams to participate to ensure strong collaboration among local
teams and teams are well connected locally. 
Ef ciency improvements in project deliveries and service operations functions.
Developed & implemented new strategies for existing & new business with cross sell-up. Enhanced business from
commencement.
Accountable for managing business affairs with CV clients.
Studied competition, done market analysis & identi ed & developed locations for new pro table ventures.
Ensured compliance to SOP across assigned territory to achieve operational ef ciency.
Managed a team of 25 associates.
    Key Accomplishments:
Implemented end to end process and compliance frame for this business to meet COMPANY'S Requirements.
Scored 100% in audits for three years of my service.
Achieved Constant TAT.
Achieved good marks in all parameters to achieve Rewards Scheme.

Roles Performed In   - Hempel Pvt. Ltd

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Sales Manager / Area Coordinator (2003 - 2006 )
Accountable for ensuring delivery against key performance metrics with a strong emphasis on new business sales
and recognized poor performing locations & carried out major reformations.
Recruited & developed new associates. Managed a team of 20 associates & 10 DSA’s.
Planning for strong exposure of B2B & B2C sales. Accountable for franchise business.
Managed key accounts for bulk sales.
    Key Accomplishments:
Periodically visiting retailers and distributors for service feedback.
Giving technical and soft skills training to staff.
Maintained CSAT by calling dissatis ed customers and taking a necessary actions.
Roles Performed In   - Deutsche Pvt. Ltd
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Sales Manager – Retail Direct (1998 - 2002 )
Played a key role in creating new customer base & retention of existing customers.
Managed direct sales & business development functions including new product roll-outs, key account
management, customer relationship development, tactical execution of promotional campaigns, etc.
Managed a team of 20 associates.
    Key Accomplishments:
Contributing to General Insurance advisory for sales, business development & operations.
Accountable for inspecting inventory & trade activities for assigned locations.
Ensured compliance to SOP across assigned territory to achieve operational ef ciency.

DECLARATION
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I hereby declare the details furnished in the resume are true and correct to the best of my knowledge.