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MANAGEMENT PLAN

Pestel: take into consideration when launching a product

 Lifestyle
 Values
 Attitudes

Cultural intelligence

Interest

Activities

Economical hobbies

Rutine

Culture

Social media

Demografic factores

Related to costumer behavior

Economic factors

Costumers income

Inflation

Purchasing power

Recesión

Political and legal forces

New techonology

Society

Businnes

Legal

CORPORATE SOCIAL RESPONSABILITY

Business concert on how the decisions affects society : economic, legal, ethical and philanthropic

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