Institute of Graduate Program Education

MASTER IN BUSINESS ADMINISTRATION (MBA)

BA – 301 (Product Development and Technology)

TOPIC OUTLINE:
RHEA ALLETTE D. CLAVERIA
MBA - I

TOPIC TITLE:

Six (6) Product Launch Challenges that require Agile Product Development Solutions

LEARNING OBJECTIVES:

1. Determine the Six (6) Product Launch Challenges that require Agile Product Development
Solutions
2. Discuss the Six (6) Product Launch Challenges
3. Discuss ways to resolve product launch challenges

OUTLINE:

I. Introduction
II. Six (6) Product Launch Challenges that require Agile Product Development Solutions

A. Cutting your time-to-market

B. Ideation drives innovation
C. Leading customers to your new product
D. Proving your product’s viability
E. Establishing an initial price
F. Implementing actionable post-launch refinement

REFENCES:

TOPIC EXERCISES:

RHEA ALLETTE D. CLAVERIA – Student ID: 2020 - 15010