A PROJECT REPORT ON

“REEBOK”
SUBMITTED TOWARDS PARTIAL FULFILLMENT

OF

POST GRADUATE DIPLOMA IN MANAGEMENT-INFORMATION TECHNOLOGY

(APPROVED BY AICTE, GOVT. OF INDIA)

ACADEMIC SESSION

2009-2011

SUBMITTED TO: SUBMITTED BY:

Prof. Vijendra Dhyani Nitish Singh (09129)
Pankaj Singh (09135)
Ravi Kant (09168)
Shailja Sinha (09190)
Tayyab Anwar (09226)
 Reebok India Company

Parent Company- Adidas

Managing Director - Mr. Subhinder Singh

CEO of Reebok International- Mr. Uli Becker

Consolidated Turnover (as on 2009)- Rs. 1400 crore

Year of establishment–

In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England,
Joseph William Foster was making a living producing regular running shoes when he
came up with the idea to create a novelty spiked running shoe. After his ideas progressed
he joined with his sons, and founded a shoe company named J.W. Foster and Sons in
1895.

In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the
company Reebok in England, having found the name in a dictionary won in a race by Joe
Foster as a boy; the dictionary was South African edition hence the spelling.
Number of retail outlets-

Currently Reebok India operates 920 outlets across 325 cities.

Reebok, a sports brand, has been rated as one of the 100 Best Retailers in 2010 by the
Retailer magazine.

OTHER INFORMATION-
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