Rachid Rida Achouri School Level: 3rd

Y/Sc streams

Second Term Test Time : 45 m

Read the passage below then do the activities that follow.

Children are exposed to a huge amount of unhealthy food advertising in Australia through different
media outlets.They are targeted through extensive marketing campaigns that utilise multiple media platforms,
which provide them with unhealthy food advertising and damage healthy eating messages from parents,
schools, communities and governments.
On average, children spend 32 hours a week on screens at home. Multiple studies report that children
access platforms that offer a wide range of content for all ages, not just child-specific content. Sites popular
with children include Facebook, Instagram, Snapchat and YouTube. This is particularly concerning as a 2017
survey reported that the fastest growing influence on children’s purchasing decisions is social media. Moreover,
food advertisers frequently target children through other channels, including children’s magazines, direct mail
and food packaging.
Food advertising influences children’s food preferences, and it is likely to contribute to poor diets,
weight gain and obesity in children. This is of serious concern when over a quarter of Australian children are
overweight or obese. Food advertising to children also raises serious ethical concerns, as children do not have
the cognitive capacity to understand and resist the influence of advertising.

Adapted from:http://www.opc.org.au/downloads/policy-briefs/food-
advertising-to-children.pdf
A/ Comprehension
1. Are the following statements true or false? Write T or F next to the letter corresponding to the statement.
a. Marketers supply children with beneficial food ads.
b. Children rely mostly on social media to buy food.
c. Children are resistant to the effects of advertising.
d. Children are not intended by food advertisers.

2. Answer the following questions according to the text.

a. Does food advertising pose a threat to children’s eating habits?
b. Apart from social media, how do advertisers target children?
c. What are the consequences of food advertising on children?

3. In which paragraph is it mentioned that food advertising is an immoral practice?

4. Who or what do the underlined words refer to in the text?

a. them(§1)........... b.that(§1).............. c.it(§3) ................

B/ Text Exploration

1. Find in the text words that are opposite in meaning to the following.
 a.tiny (§1)≠................... b.slowest(§2)≠..................... c. loss (§3)≠........................

2. Complete the table as shown in the example.

1. Verb Noun Adjective

Example: to advertise advertisement advertised
......................... consumer .......................

......................... .......................... beneficial

3. Rewrite sentence “b” so that it means
the same as sentence “a”.
1.a. Advertising is very aggressive. Therefore, it should be banned.
1.b. Because………………………………………………………...
2.a.I regret that teenagers are treated as investments that generate huge profits.
2.b. I wish….………………………………………………………………….….
3.a. They are targeted through extensive marketing campaigns
3.b.......................................................................................................................
4.a.He said: “Food advertising influences children’s food preferences”.
4.b............................................................................................................................
4. Classify the following words according to the pronunciation of their final ’s’.

raises -platforms - messages - governments - decisions- parents.

/s/ /z/ /iz/

5.Fill in the gaps with words from the list given.

shown - product - advertising - little

Research on children's commercial recall and product preferences confirms that …….…(1)
……………..achieves its intended effects. A variety of studies using differing methodologies find that children
remember content from the ads to which they've been exposed. Product preference has been …………(2)
………… to occur with as …………(3)………….. as a single commercial exposure and to strengthen with
repeated exposures. Most importantly, studies have shown that ……………(4)………… preferences affect
children's purchase requests and that these requests do influence parents' purchasing decisions.
Best wishes!