60 Growth Hacks Checklist

1. Email Signature Hack

Step 1 – Go to the settings page of your email service provider. If you don’t know how to do it,
Google it.

Step 2 - Create a signature with your name, your Company Name and USP. Put an Image to
personalize the experience.

Step 3 – Provide small Image hyperlinks to all the major social handles you are in.

Step 4 – Create a Call to Action (CTA) that says for example, “Visit my Website Here” and make it a
hyperlink to your website.

2. Twitter Bio
Step 1 – Open the personal profile page in your Twitter account.

Step 2 – Use this formula to create your Bio. “I do A to my audience B to help them achieve C”. Avoid
using # Tags here.

Step 3 – Include your website URL.

Step 4 – If you have a twitter company page, include that as @ mention.

3. Hashtagify your posts

Step 1 – Include 1-2 hashtags in every post.

Step 2 – Go to ritetag.com to know relevant hashtags within a niche and their popularity.

Step 3 – When you organize special events, create a short memorable hashtag and mention it in all
your posts.

Step 4 – Embed hashtags within your website pages and blog posts for widespread publicity.

Step 5 – Prepopulate “Tweet this” button with a hashtag.

 4. Name @ Company
Step 1 – Get into the habit of writing your name @ your company name everywhere.

Step 2 – Include this on blog posts, social handles, emails etc.

5. Build an Email List

Step 1 –Exit Intent Popups are considered to be effective way to build your email list. Thrive leads is
a good one. If you are thrifty like me, go for Ninja popups.

Step 2 – Signup with mailchimp, the email service provider.

Step 3 – Create an irresistible lead magnet and offer that in exchange for emails.

Step 4 – In addition, provide content upgrade or post specific bonus content to capture emails.

6. Influencer Outreach
Step 1 – Follow the influencers in your Industry on social media.

Step 2 – Like and share their posts on social media.

Step 3 – Comment actively on their blog posts tagging the name of the influencer. Ensure you bring
in something new but relevant point to the discussion.

Step 4 – Once you are visible to them and become familiar, reach out to them for shares and
retweets.

Step 5 – Once you become friends, you may subtly ask for backlinks or testimonials.

Step 6 – Offer special affiliate packages to Influencers if you are selling your products / services.

7. Provide Money Back Guarantee

Step 1 – Decide to offer a money back guarantee for all your products.

Step 2 – Include this as a batch or button within your product pages.

Step 3 – Ask reasons for returning and improve. Track results.

Step 4 – Test the conversions before and after the guarantee. Compare that with % of returns to
decide whether to continue with the scheme.

An Example: 30 Days Money Back Guarantee.

Note: Research shows the % of returns is between 1% – 10%. This means if you get 10% more
visitors because of this hack, you gain more than what you lose.
 8. “Someone Recently Bought” Notification
Step 1 – Go to Google and search for “Someone Recently Bought”+CMS name. Your CMS could be
Shopify or Magento or WordPress.

Step 2 – Buy the plugin and configure it on your website. This is known to increase sales by up to
40%.

Step 3 – Even for simple lead magnet downloads, this can be used. Change the wording to “Someone
Recently Downloaded”

9. Use COC (Customers’ of Competitors)

Step 1: Visit websites and other networks like FRB groups where your competitors
customers hang out.
Step 2 : Connect with them and communicate. Offer freebees to join your network.
Step 3 : Place ads on Google to target your competitors customers. You provide an
alternative to them/.
Step 4 : Place FB Ads targeting your competitors audience.

10. Chatbot on a Website Hack

Step 1: Signup with a chatbot platform like chatfuel with Facebook Messenger.
Step 2: Go ahead and whitelist your domain under configure tab in chatfuel.
Step 3: Grab the piece of code from chatfuel. For example, within Grow tab, you’ll find it’s
named as customer chat plugin.
Step 4 : Install the code within the HTML section of the page you want the bot.

11. The Powered by + Logo + CTA

Step 1 – Follow the footsteps of Hotmail. Start using a Powered By+Logo
Step 2 –Include a CTA relevant to your business at the end of the link.
 12. Customer On-boarding via Screencasts
Step 1 – Sharpen the product knowledge. This is more important than video recording and
editing skills.
Step 2 – Decide what you want to tell and write a script. Keep each video short and focussed
on 1 concept.
Step 3 – Get a decent microphone, find a silent place, may be your car, and record your
voice using the script.
Step 4 - Speak like you are talking to a friend. You may use Audacity to easily record and edit
the audio. Not comfortable with your voice? Use tools like Voice Bunny for affordable voice
overs by professional voice actors.
Step 5 – Nowadays screen casting is easy and FREE. You can use a chrome extension to do it.
If you are willing to spend a few bucks to get a professional video editor, try Screencast-O-
Matic or Camtasia.

13. Incentivized Referral Marketing Hack v

Step 1 – Setup a software to implement a referral program.

Step 2 – Best time to ask for referrals is immediately after a purchase.
Step 3 – Get very specific as to who they should refer.
Step 4 – Must be a 2 sided referral program incentivising both referrer and referred.
Step 5 – Watch the referral statistics and keep improving.

14. Provide Mouth Watering Offers

Step 1 – Decide which offer can work well in your Industry.
Step 2 – Getting stuck? Check out established competitor websites.
Step 3 – Implement them as a part of your product copy.
Notes: Free Trials, Freemium and discounts are the most successful and hence widely used
offers.
 15. Little Bighorn Strategy
Step 1 – Identify your main target market.
Step 2 – Identify a few related and adjacent markets or markets with relatively lesser
competition.
Step 3 – Device a strategy to capture those markets first and Implement it well. Keep doing
it until you dominate the main market.

16. Make it a Necessity

Step 1 – Think how you can make your product a necessity.
Step 2 – Call the issues your product solves a problem, name it and popularize it.
Step 3 – Then provide your product as a solution to that major problem.

17. Pay with a Tweet

Step 1 – Decide what you need the most. Exposure or email subscribers. If your answer is
more exposure, proceed.
Step 2 – Paywithatweet.com can help to implement this. They have a free plan too.
Step 3 – You can choose which social networks people can pay with.
Step 4 – Try using it on your landing pages and Thank you pages.
Step 5 – Ensure that you make the tweeter attractive or funny or creative in some way. This
will make people to happily tweet rather than worrying about being seen as an advertising
conduit.

18. Target your audience on Facebook

Step 1 – Add “Intelligence search” chrome extension.
Step 2 – Within Facebook Tab, select your criteria and search.
Step 3 – Send your message and become friends.
Step 4 - If you want the email IDs of friends, go to your yahoo mail. If you don’t have, open a
yahoo account. Connect with Facebook. Then get emails.
 19. Email list of Audience on LinkedIn
Step 1: Accept contacts only from customers and potential customers.
Step 2: Download your contact details on LinkedIn
Step 3: Use it to create custom and Lookalike audience on Facebook and Google Adwords.

20. How to find Targeted Audience on LinkedIn

Step 1 - Go to Linkedin and generate all the profile views.
Step 2 – Apply filters and target specific group of people.
Step 3 – Send connection requests with personalized messages.

21. Time bomb Technique

Step 1 – Ask your developer to include a count down timer. This is to apply time pressure on
users to Buy limited time offers. Using a CMS like WordPress or Shopify? Plugins are
available to take the easy route.
Step 2 – Ensure that you provide a reasonable amount of time for buyers to react. Too little
time will frustrate them and turn to your competition.
Too much of time will make them to lose motivation to buy.

22. Hire Affiliates

Step 1 – Collect the contact details of influencers in your niche. You can use hunter.io to
collect emails.
Step 2 – Launch an affiliate on-boarding campaign. Start by telling about your products USP,
benefits, features and present conversion statistics and success stories.
Step 3 – Have 1 or 2 upsells to make the whole campaign highly profitable.
Step 4 – Offer an awesome commission, preferably a recurring one if you run a membership
site.
Step 5 – Keep the products’ price high enough to attract super affiliates.
Step 6 – Tell affiliates how to promote your products step by step. Use a ‘How To’
screencast video to show this.
Step 7 – Hire JV Brokers to speed up the process of hiring super affiliates.
 23. Critical Mass Hacking at the Very beginning
Step 1 : For initial customers, see if you can piggyback on underlying or existing network.
Step 2 : For initial content, see if you can create it by yourself or already existing content
elsewhere. This is to be done without breaking any laws including copyrights.

24. Q&A Sites Contributor

Step 1 – Conduct a Google search for a term you want to rank for.
Step 2 – Find a Q&A site that ranks on the first page. An Example is Quora.com
Step 3 – Visit that page and contribute an answer to that question. Let the answer be a
thorough, and detailed one.
Step 4 - Include your website URL within the answer.

25. Contributor to Comments Section

Step 1 – Conduct a Google search for a term you want to rank for. Use the format “blog
headline” inurl:blog.
Step 2 – Find an article or blog post that has at least 10 comments.
Step 3 – Contribute by posting a constructive comment. Let the answer be a thorough, and
detailed one.
Note: Don’t include your URL here as there are high chances that your comment may not be
approved at all.

26. Be Present Everywhere

Step 1 – Take a list of as many social media and book marking platforms as possible.
Step 2 – Go to each of them and create a profile with a link back to your site.
Step 3 –Automate the posting using tools like Meet Edgar or Buffer.
 27. Guest Posting
Step 1 – Go to Google and search for the following.
Step 2 – Type in your keyword, say “Growth Hacking” + “Write For Us”. Book mark the pages
from the SERP.
Step 3 – Now, use words like “Guest post”, “Submit a post”, “Accepting guest posts”,
“Contributor”, “Submission Guidelines” etc. in place of “write for us” to get more results.
Step 4 – Now use other related keywords to the word “growth Hacking” and search with the
above words in quotes for more results.
Step 5 – You can also try finding opportunities using Keyword + intitle: For example Keyword
+ intitle:write for us
Step 6 – Make sure you follow the guidelines given by these sites while creating the post.
Step 7 – Write an interesting, informative and engaging content.
Step 8 – Optimize the post for relevant keywords and SEO. Don’t forget to Include
preferably a contextual backlink to your site within the content.
Step 9 – Pitch the written post to the site via an email.
Step 10 – Pitch one article to just one site and wait for a response. If you don’t receive a
response within the time stated by the blog or 10 days max, pitch it to the next website.

28. Influencer name drop

Step 1 – Find a content from an influencer in your industry that you have a strong opinion
on.
Step 2 – Write a genuine and interesting counter argument or supporting argument in your
blog.
Step 3 – Reach out to the influencer via email or a tweet with @ mention and present your
content.

29. Create Industry related Surveys

Step 1 – Go to tools like survey monkey and create a quick survey with 3-4 most important
questions.
Step 2 – Send it to your followers individually and request them to complete.
Step 3 – Share the results via a blog post with your followers. It’s likely to be shared and
commented a lot due to their sense of participation in the survey.

30. Use Skyscraper Technique

Step 1 – Go to Buzzsumo.com, register for a free trial and type in a trending keyword from
your Industry.
Step 2 – Find a post that is shared a lot. Note down the people who shared it. Also note
down the people who linked.
Step 3 – Now, write a better content than that in every respect. Giving a conflicting or
alternative view from the original post is very effective.
Step 4 – Send it to the people you noted down and tell them that you have a bigger and
better post for sharing/linking.

31. Create Slide shares

Step 1 – Choose a best blog post you’ve made so far that got lot of attention. List posts work
better for this purpose.
Step 2 – Convert that into a slide share. One slide per list item with relevant images.
Step 3 – Ease of comprehension and simplicity is primary. Good Design is a Bonus.
Step 4 – Include a Call to Action at the end of the post that directs users to your website.

32. Use Open Graph and Twitter Card Tags

Step 1 – Ensure that open graph and Twitter card meta data is enabled.
Step 2 – In WordPress, Yoast SEO plugin can do this. Go to social section and enable it.
Step 3 – If you are a non WordPress user, ask your developer to implement this.

33. Use 10x Value Method

Step 1 – If your product price is say $100, make sure you deliver 10x value or savings to your
customer i.e. $1000.
Step 2 – Offer every possible features and benefits.
Step 3 – One way to do it is conduct a competitive research and see what your competitors
are offering. Offer everything they offer and some more.

34. Create an eBook from your blog posts

Step 1 – Go to designrr.io and register for a free trial.
Step 2 – Create a new project. Type in a URL / Copy paste the content.
Step 3 – Include a cover page, adjust the colors and fonts and the ebook is ready.
Step 4 – You may add new posts below the pages already created to make it a bigger ebook.
Step 5 – If you decide to use others’ posts, don’t forget to credit and link back to them. This
is called content curation.
Step 6 – You may use this as a lead magnet to capture emails.

35. Create visual content

Step 1 – Go to coggle.it and get started for FREE
Step 2 – Go to Pinterest.com and type in a keyword for the visual content.
Step 3 – Pick up a few nice infographics and collect subheads to be covered.
Step 4 – Create your mind map in coggle.it.
Step 5 – Now expand the mind map by digging deeper into each of the sub heads covered.
Step 6 – Your final output is a nice mind map. You may publish it on your website or use it as
a lead magnet.

36. Social share button in thank you pages

Step 1 – Include an Awesome content upgrade (bonus content) within every blog post to
capture emails.
Step 2 – Include a Thank You page that appears after optin.
Step 3 – Include social share buttons prominently on the thank you page. Strike while the
iron is hot.
Step 4 – You may also offer a paid product with a special discount here. Strike while the iron
is hot man.

37. Conduct Interviews with Experts v

Step 1 – You don’t need sophisticated equipment to conduct interviews. Just a smart phone
with internet connection will do. Make it ready.
Step 2 – Install a call recording app for iOS or Android.
Step 3 – Prepare a few specific questions to ask from experts.
Step 4 – Choose an expert and schedule a time for the mobile interview.
Step 5 – Download the audio in MP3 format.
Step 6 – Remove background noise using Audacity in 3 simple steps.
Step 7 – Publish the audio along with transcript on your blog post.
Step 8 – Alternatively, you may use skype to conduct video Interviews.

38. Hide the Price

Step 1 – Hide the pricing information from the webpages and any marketing material.
Step 2 – Encourage users to start using your product / service for free.
Step 3 – Help user on boarding and value creation, until they reach a milestone or get a
major benefit.
Step 4 – Then tell them they have a price to pay to continue using the product.

39. Fast Optin Form

Step 1 – Use an Optin form that requires users to fill in the bare minimum detail which is
their email ID.
Step 2 – In the second step of the Optin, ask for further details like name, phone number
etc.
Step 3 – Activate the account after collecting the required details.
 40. Include Customer Testimonial Videos
Step 1 – Request 1-2 happy customers to give a short Interview.
Step 2 – Ask questions like
How does your product help in their business?
How were they managing before your product came along?
And Why they chose you over competition?.
Step 3 – Include the testimonials prominently on the Home Page.
Notes: If you don’t have customers yet, gain some customers first, at least offering your
products and services for free to friends. This will help to get traction and initial push.

41. Create Educational Videos with a CTA

Step 1 – Create top 10 type of lists and How to videos as they do well on YouTube.
Step 2 – DIY with chrome extensions for screen casts or a simple iPhone camera. A local
videographer can edit this for you.
Step 2A - Alternatively, use upwork.com to find freelancers who can do this for you.
Step 3 – Embed the videos within your blog posts.
Step 4 – Send the video to your email list.
Step 5 – Automate the future posting of videos using tools like Meet Edgar.

42. Content Distribution for Wider Publicity

Step 1 – Apart from posting on social media, forums are a good place to start distributing
your content.
Step 2 – Don’t post the links blatantly. Instead, start a thread asking a question.
Step 3 - Once you have 1 or 2 answers, participate in it and post the first para of the post
with a link back to your site.
Step 4 – Most important part is you actively engage in the discussion.
 43. Announce a Facebook Contest
Step 1 – Announce what you want the followers and prospective customers to do to take
part in the competition. Example: Post a comment or Signup for an email news letter etc.
Asking for likes and shares are not allowed.
Step 2 – Relax the barrier to entry but target the right audience.
Step 3 – Post the contest link in other social media platforms as well.
Step 4 – Reward the winner with an attractive price, let’s say a digital camera.
Step 5 – Reward all participants with a consolation price, let’s say an ebook.
Step 6 – Structure the competition in such a way that it makes every participant to appear
creative, socially responsible or exclusive. This will increase participation.
Step 7 – Tools like gleam.io or kingsumo.com can help to do it better.

44. Ask Un-subscribers to stay back

Step 1 – Offer a discount after they click on cancel the account button.
Step 2 – Shoot a creative humor video and play it on the post-unsubscribe page to convince
people to re-subscribe. The video may show how well your company treats your customers.
Step 3 – Check out this video for some ideas.
https://www.youtube.com/watch?v=nAve7L7An4Y

45. Make Images sharable

Step 1 – Open pixlr.com, a free image editor.
Step 2 – Open the image you want to include a water mark on.
Step 3 – Put a contrast color band at the bottom using marquee tool and bucket tool and
make it opaque.
Step 4 – Open the logo under layer => open image as layer.
Step 5 – Click edit => free transform to resize the image.
Step 6 – Use move tool to keep it on the opaque color Band.
Step 7 - Include website link as text. Then save the picture.
Step 8 – If you use WordPress, Sumome can make these images sharable.
 46. Create Long Form Posts
Step 1 – Choose a popular topic in which blog posts that run into 2000+ words possible. Use
Buzzsumo to do this.
Step 2 – Conduct research on that topic and create a long form post. Include subheads
appropriately.
Step 3 – Chat with experts and collect expert views separately to include within the body of
the post.
Step 4 – Use a snipping tool to crop some relevant images to include within the post.
Step 5 – Include a few links of relevant posts from authority blogs.
Step 6 - Publish the post and share the link with influencers.

47. Include CTAs throughout the web pages

Step 1 – Include as a part of copy that is compelling one.
Step 2 – Words within the button may be between 2 – 5 words.
Step 3 – Begin the words with a verb. Example Register, Download etc.
Step 4 – Let it be contrasting to the webpage color and fitting the overall design.
Step 5 – Place it in easy to find and contextually related places.
Step 6 – Easily understandable and large enough to click easily on mobiles.

48. Infographic Marketing

Step 1 - Go to buzzsumo and search for niche related infographics.
Step 2 – See the top posts and who shared it. Find and connect with them.
Step 3 – Search and find some latest and Interesting stats in your niche. Use Pinterest to get
some graphic ideas.
Step 4 – Go to Canva and register for a free account.
Step 5 – Create an Infographic. Example-(Search Engine Market Stats)
Step 6 – If you don’t have time to do it yourself, hire a freelancer in sites like upwork.com.
Make sure it’s of high quality.
Step 7 – Once the graphic is ready, reach out to the people who shared and ask for shares.
Embed on your website. Use Embed.ly for that.

49. Presentations at Conferences

Step 1 – Search for a conference or a live event that’s about to happen.
Step 2 – Register for the same with a topic you want to present on.
Step 3 – Prepare a niche power point presentation shows a few slides on the subject.
Step 4 – Follow best practices like including images, covering just 3-4 lines of text for each
slide and so on.
Step 5 - Include lot of sound bites. This is one of the secret of success of presentations and
keynotes.
Step 6 – Ensure you created beforehand an @username and relevant # Tags for your
presentation.
Step 7 – Encourage social sharing at the end of the presentation.

50. Invite Only Sign Ups

Step 1 – There are WordPress plugins like an Add on to Paid Membership Pro called “Invite
only membership”.
Step 2 – Go for it only if you have
Exclusive discounts to offer
A Revolutionary product that needs testing etc.

51. Drip Campaign Upsell

Step 1 – An Example: Send a series of emails once a week for 4 weeks to your list. Purpose is
to teach how to use a tool effectively during free trial.
Step 2 – At the end of the campaign, offer the tool they learned to use with a discount for a
limited time only.
Step 3 – If you don’t have your own product, you may sell affiliate products also this way if
your affiliate partner offers special discounts for you.
 52. Optimize your Headlines
Step 1 – Use a headline formula tool like Co-schedule headline analyser or Sumome’s
headline formulas to create a magnetic headline.
Step 2 – To start with, use at least 3 versions and test them using A/B split testing tool to
know which of them is more effective.
Step 3 – Keep testing new headlines. Make it a part of your strategy.

53. Extract your Facebook friends phone

numbers
Step 1 – Add the chrome extension Toolkit for Facebook.
Step 2 – Click on the extension Icon on the browser and click on extraction tools.
Step 3 – Click extract public phone numbers of friends.
Step 4 – Enter your email ID and write anything in the license key form field and click on
Login.
Step 5 – Click on extract phone numbers.
Step 6 – Download this as a CSV file.

54. Take advantage of Google Instant Answers

Step 1 – Find a few Questions that are frequently asked in Niche.
Step 2 – Check if they are answered by Google Instant Answers. Just Google the questions to
know it.
Step 3 – If you find unanswered questions, dedicate a separate page on your website for
each of those questions.
Step 4 – Put the Question in the TITLE, H1 and Alt text of Images if any. Write the best
possible answer to the question on that page.
Step 5 – Optimize the page with schema mark up. Use All in one schema rich snippets plugin
if you are a WP user.
 55. Notifications Technique
Step 1 – Use onesignal.com to create notifications. This service is completely FREE.
Step 2 - For a new activity within a thread, send notifications to the members who did some
activity within that post. Notification types include friend requests, messages, likes, email
and push notifications.

56. Win back Campaigns

Step 1 – Implement a system that records the last time a customer logged in.
Step 2 – Automate an email delivery that send out an email to the customer after the
expiration of certain number of days after the login.
Step 3 – Incentivise in some way like offering discount coupons, or any other promotion
that’s going on so that this motivates the customer to return to your website.
Step 4 – Personalize the email to increase your chances of win back. Most probably this is
you last chance before the user unsubscribes.

57. Decoy Pricing or Price Anchoring

Step 1 – Set prices in such a way one of the prices is way too high compared to other prices.
Step 2 – For Optimization, create 2-3 such pricing models and conduct A/B split testing to
see which of them is effective.

58. Conduct Webinars

Step 1 – Start with a topic that is interesting and you are quite familiar with.
Step 2 – Set the date on which you are going to deliver the webinar. Start promoting it on
your website and social handles. Confirm registrations after capturing leads’ email IDs.
Step 3 – Prepare the presentation slides with pointers and lot of visuals.
Step 4 – Choose a platform. Google hangouts is great to start with for free. The other option
that provides a larger audience for FREE is a tool called “ZOOM”.
Step 5 – Rehearse, Rehearse, Rehearse. Make sure your delivery is conversational,
interesting and engaging that adds value. Don’t just read off the slides.
Step 6 – At the end of the webinar, demo your paid product if any and tell the benefits and
features. Promote it in a subtle manner.
 59. Selling a physical product? Try Unboxing
Step 1 – Trunk Club Un packaging is well known. Go to YouTube to find videos.
Step 2 – Package your sold item
Step 2 – Let your customer know that he/she can expect a surprise within the box.
Step 3 – Encourage your customer to capture the unboxing experience on a camera and
post in on sites like YouTube.
Step 4 – Provide necessary help until the video is properly uploaded.

60. Intro Video

Step 1 – Use an animation video app like Powtoon or GoAnimate. Videoscribe, the
whiteboard animation software is also a good choice.
Step 2 – Create a 30 – 40 second explainer video that describes your product. Introduce a
problem and then introduce a solution, which is your product.
Step 3 – Post the video on the home page above the fold. Include a CTA.

To Continue….