Strategic Plan

Components Status Comments

Executive Summary 1, Company information
2, Problems we are solving
3, Solutions
4, Target audience
5, Competitive analysis
6, Launch budget
7, Revenue forecast
8, Financials Funding
9, Leadership team
10, Strategy
Company description 1, Define what we are as a
company?
2, Describe what the
companydoes?
3, Identify potential
customers and clients
Mission Statement 1, Define the purpose Present
2, Make it short and easy to
understand
3, What we are trying to
achieve?
Vision 1, what we want to achieve Future
in the long-term? Not change often
2, short also
3, What impact do we want
to have in our industry?
4, What is the culture of the
business?
5, Focus on success
Core values The value are the core of
how we operate and how
we treat our employees
Goals 1, Broad statement about Action
what we want to achieve as Details of the action
a company A measurable metric
Qualtative A deadline
2, Long-term (goal)
Objectives 1, Objectives support goals, Specific
and they usually Measurable
quantitative and Achievable
measurable Realistic
2, Describe how we will Relevant
measure the progess Time bound
needed to arrive the goals
3, Short term
Industry Analysis SWOT analysis
Pest
Marketing plans
Capacity
Operational plan
Financial Projections
Performance indicators Define how oftern we need
to report the result
2, KPIs with measures
3, List a measure and a time
period for this
4, Data source
Signature pages
Commitment