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Introduction

The economic renovation in our country over the past 30 years has created
favorable conditions for businesses and organizations of all economic sectors to
develop together, contributing to economic growth and poverty reduction. and
improve people's lives. Along with the process of economic development reform,
many social and environmental problems have emerged that require the State to focus
on economic growth associated with sustainable development such as environmental
protection, ensuring for the population groups have access to public services and
growth outcomes in the most equitable and inclusive manner.
In recent years, social enterprises have emerged with unique initiatives, the
advantage of which is the ability to utilize business activities as a tool to implement
sustainable solutions to social problems. In the world, social enterprises, with more
and more creative and new ideas, have been having a positive influence and spread on
the socio-economic of each country, encouraged to develop strongly, on the basis of
cooperation with the state to share responsibility for the community.
Students at universities in the economic sector who are trained in economic
expertise are a force that is sensitive to changes in the development trend of the
economy in general and will also be a source of human resources. force to participate
in the labor market in the future, so grasping the inevitability of the birth and
development of social enterprises is necessary for future careers and jobs.
The question that needs to be asked is how well are students at these
universities of economics known about the new concept of "Social Enterprise", and
how is their awareness of Social Enterprises going? How to make the new concept of
"Social Enterprise" more and more widely known, especially in the university
environment, how can students understand and promote their knowledge and skills to
apply and help in the development of social enterprises?
Objectives
The study "Assessment of the level of awareness of social enterprises among
students of universities in the economic sector" to show the current state of awareness
about social enterprises of students of major training schools. economic sector in
Hanoi city. From there, propose solutions to bring social enterprises closer to students,
help students have correct and deeper perceptions with ambitions in the near future,
these students can contribute to the development of the network. Social enterprise
network because social enterprises are a real entity with the potential to contribute to
the sustainability of the economy. Specifically:
(i) Building a scale of students' awareness of social enterprises based on
theoretical studies on the level of awareness in general;
(ii) A practical survey to assess the status of students' perceptions of social
enterprises in general and about each specific aspect;
(iii) Proposing solutions to raise awareness about social enterprises for students
so that they can take advantage of potential human resources with these increasingly
improved knowledge and skills for the labor market; thereby helping the development
of the social enterprise system and expanding to all other types of enterprises in the
current socialist-oriented market economy.
The study would include:
Chapter 1: Research overview
Chapter 2: Theoretical foundations of social enterprises and students'
awareness of social enterprises
Chapter 3: Research Methods
Chapter 4: The reality of the level of awareness about social enterprises of
students at universities of economics majors
Chapter 5: Proposing solutions to raise students' awareness of social enterprises
Methods
Data collection methods
The group synthesizes domestic and foreign studies on the awareness as well as
on social enterprises to draw an overview and theoretical framework for the subject's
content. Besides, the group also collects secondary data from reports and research
results to get the current situation of business development in the past time.
Data Analysis Methods
Context
From the theories and experimental research results at home and abroad, the
group inherits the following main contents:
(i) The theory of cognitive levels by Professor Boleslaw Niemierko.
Although there are two theoretical approaches to cognition, the second
approach is psychologically inclined. Whereas cognition is often associated with
behavior, influencing perception to change behavior, the cognitive approach according
to Bloom's cognitive scale (1956) and later was developed and applied by Lorin
Anderson. (1999) or Boleslaw Niemierko's (1980) scale are considered more
appropriate. Most empirical studies also follow the direction of applying this
approach.
(ii) Concept, characteristics and role of social enterprises
(iii) The research method to assess awareness through the assessment and
survey of knowledge about the concept, characteristics and role of social enterprises is
similar to the survey in the study "Public Perception Study on Social Enterprises in
Singapore" by Assoc. Prof. Dr. Lam Swee-Sum and Dr. Weina Zhang, director of the
Asia Center for Social Entrepreneurship and Charity (2016). The survey asks
questions related to the concept, characteristics, role of social enterprises as well as
some specific situations related to social enterprises and assesses the awareness level
of survey respondents through the scores of the social enterprises. question is raised.

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