Course details

 34m
 Beginner + Intermediate
 Updated: 11/2/2020
Aligning your company's marketing with a good cause can both bolster your
company's reputation and help to make the world a better place. In this course, join
Drew Boyd as he shows chief marketing officers and senior marketers how to
implement and test different communication styles, and how to get a cause
marketing program working at their organization. Drew covers picking a cause and
nonprofit or other organization to partner with; leveraging multiple external and
internal channels to promote a cause; and creating the right digital platforms for
customers to share their experiences. He also explains how to measure your cause
marketing results.

Learning objectives
 Why cause marketing is important
 Selecting the right cause
 Selecting a specific organization to partner with
 Communicating a cause internally and externally
 Promoting a cause through social media
 Testing a cause marketing initiative
 Measuring your results

Skills covered
 Advertising
 Brand Management
 Executive Development
 Social Change
 B2C Marketing