VEC LeadMagnet ScaleSummit

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The Proven 35
Point Checklist
To Launch, Sell Out And Close High Ticket Offers…
Using Virtual Events
VIRTUALEVENTCODEX.COM
THE FIVE
PILLARS
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OF VIRTUAL
EVENTS
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Selling The Tickets Executing The Upsell

Getting Them To Show Up Leveraging The Event
Fulfilling The Event
VIRTUALEVENTCODEX.COM
OVERVIEW
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STEP 1 Selling The Tickets
Selling the tickets will directly affect your registration rates which
is the amount of people who register for your virtual event.
STEP 2 Getting Them To Show Up

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This will directly affect your show-up rates. Just because someone
registered for your event, it does not mean they will show.
STEP 3 Fulfilling The Event

The third thing that we will focus on is how to fulfil the event so that
it will be unforgettable and where your audience will feel like it
changed their lives.
Ask yourself: What should you be doing at your event as you are
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fulfilling it so that people stay till the end? This is called the stick rate.
By the end of this event, you will discover what to put in place so
people will stick till the end of the event.
STEP 4 Executing The Upsell

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Structuring a good upsell (e.g; an online workshop, a 3-day event,
etc) is crucial before you complete the virtual event. At this level, you
will discover what are the different types of closes and offers you
can utilize… even if you have a small room of people! Your close rate
will have a direct correlation to how profitable your event will be.
STEP 5 Leveraging The Event

At this step, this is where you will focus on the follow-up rate.
You need to make the most out of the event even after it is over.
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PILLAR ONE
SELLING THE TICKETS

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How To Get Traffic, Attract, And Sell Tickets To The Right Audiences
(Registration Rates)
SECRET 1 SECRET 2
Solving ONE Big Problem What is the RESULT That
With A Bold Promise You Will Help Them Generate
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The end goal of an event is to have Identify what are the results you will
one bold promise. You need to identify help them generate. Utilize this sentence
one big problem that your audience structure to create that statement :
is facing and how they can get their
I help (target audience) to (result)
desired outcome to craft your through (mechanism).
bold promise.
Example :
I help entrepreneurs to close high-ticket sales
through the utilization of virtual events
Utilize this sentence to go deeper on

who you are trying to attract in your
target audience.
2
SECRET 3
3 Secrets / 5 Pillars / 7 Moves
It is crucial to have a sales process
Example :
the 3 Secrets, the 5 Pillars, the 7 Moves at this
stage to increase your stick rate.
In the online marketing world, utilizing the ‘3 Secrets’ is common.

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This would increase the chances of your audience watching till the
very envd (stick rate) because you’ve listed down the amount of
topics you will be talking about.
SECRET 4
Use Testimonials
All sorts of testimonials can be repurposed and leveraged from

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different events. It is a good way to increase your registration rate.
SECRET 5
Why Show Up LIVE
If you are doing a virtual event, you need to give your audience
a good reason why they should show up LIVE
Example :
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A blueprint that will accelerate their results.
Resell and prove to your audience that what vyou are

teaching them works.
SECRET 6
Integrating Events To Front End Funnels
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A front end funnel example is my free book, Million Dollar Ads. When
a person gets the book in the members area, there would be a video
that comes from an angle of congratulating them and inviting them
to a “live” webinar. The audience can sign up for the webinar where
the offer will be to a virtual 3-day event.
SECRET 7
Member’s Area Customization
The next step to bring your audience to the next level is to customize
your members area to get people to attend your virtual event.
3
SECRET 8
Own Event vs. Other People’s Events
Being able to speak on other people’s SECRET 11

platforms is another good idea. This
FB Ads Breakdown
option would be good for you when you
get good at selling and closing while
A good retargeting ad lists down your
working with other people. Plus, you will
audience’s objections (vehicle,
be able to leverage on and attract their
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opportunity, self-limiting beliefs) to
audiences all at the same time
create a great retargeting video.
SECRET 9
FB Ads Breakdown SECRET 12
Packaging Tickets With
Whatever the sales process is for you, Online Courses
you need to know your two key
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numbers (ACV - Average Customer You can fuel your virtual events by
Value and CPA - Cost Per Acquisitions). packaging event tickets with an existing
The next thing to look at is to look offer. This is important because this is
at ads to fuel the sales process. how you get more people to fuel your
virtual event and how to increase the
SECRET 10 perceived value of your existing offer.
Utilization Of Retargeting
So, how can you strategically fuel more
The reason why your audience sees people into your virtual event by still
bundling it with an existing offer?
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these same ads everywhere is because
at one point in time, your audience Languaging makes all the difference.
either watched your videos, visited your
Example :
sales pages, proceeded to checkout,
“As part of this investment, I am going to waive the
engaged with a post, or took a specific materials fee of this event…”
action in one of your funnels and
they’re now being tracked. If they can make it, your audience will
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think that they can save money. Either
What you want to do now is to set up way, it is a win-win situation. This is how
campaigns because the money is in the you can start getting more people into
retargeting. When you are targeting a your virtual event.
laser focus audience, this will help keep
your ad spend low. The money is never
from targeting a super broad audience.
It is guaranteed to come from a
retargeting campaign. The ads with the
Click Here To Get Your Ticket to
highest return on investments (ROI) will ‘Virtual Event Codex’ Stream From
be ones from the retargeting process. The Comfort Of Your Own Home!
https://virtualeventcodex.com
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PILLAR TWO
GETTING THEM
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TO SHOW UP
How To Get and Increase The Amount Of People
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Showing Up For Your Events (Show Up Rates)
SECRET 13 SECRET 14
Providing Micro Commitments Have A Follow Up
Video Series In Place
The more things you give them to do
(bite-size action steps) the more Upload automated videos on
committed they would be in showing walkthroughs and what to expect
up for your events. Include pre-training during the event and how to
resources in your welcome bonuses maximize it from the beginning
once your audience signs up. to the end.
5
SECRET 15 SECRET 16
Answer Objections Provide Additional Resources
In Frequently Asked Questions In The Member’s Area (Pre trainings)
Think of some of the questions that As mentioned in the micro-commitments

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they are wondering about or ask your section, this is where you can provide
support team what are the most access to your event’s pre-training
common questions people ask when materials or resources so that you can
sending in an email inquiry. This way, help your attendees get started even
you also get your market’s data and before the event begins.
subsequently be able to understand
them a whole lot better.
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SECRET 17
Understanding The Time Needed To Promote Event
If it’s a free event:

3-5 Day Short Promotional Cycle People tend to forget because
there’s no commitment
If it’s a paid event:
Longer Promotional Cycle People need to plan in advance to attend
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SECRET 18
Shooting A Thank You Page Video
Your ‘thank you’ page video needs to recap the time of the event, telling them why
your audience has to show-up, and what to prepare before the event starts. Make
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sure these videos are evergreen by never mentioning anything that makes the
video outdated to avoid reshooting in the future.
SECRET 19
Give Away Something On The Virtual Event
If it’s a free webinar, think of something you can give away for free.
Example:
free share funnel, free action plan, free mind map, free blueprint, etc.
However, the free item should complement your virtual training

or event and not distract them.
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SECRET 20
Explain That It’s ‘Only Available Live, No Replays
The last thing you want is to lie to your audience and upload replays after
promising them that it was only going to be live.
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But, if you change your mind in the future and you decide to upload the replays,
here is how you should position your languaging so as to protect yourself.
“Here is why you should show up LIVE to the event, because right now I have
no intentions of doing a replay.”
By saying this, you have the flexibility to decide whether you’d like to eventually
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upload the replays or choose not to.
SECRET 21
Make It Time Sensitive
Think about: ‘Why now?’ Why do they have to attend the live event right now?
Find the best compelling reason for them to show-up and create urgency as to
why they need to attend this event now instead of weeks or months down
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the road (or watch the replay altogether).
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Click Here To Get Your Ticket to ‘Virtual Event Codex’

Stream From The Comfort Of Your Own Home !
https://virtualeventcodex.com/opportunity?utm_term=checklist
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PILLAR THREE
FULFILLING THE EVENT

What To Teach Participants, Transform Lives And Have Them Stay
Through The Whole Event (Stick Rate)
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SECRET 22
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Three Ways Of Learning: Audio, Visual, Kinesthetic
When it comes to learning, your audience would learn better if these factors are
included in your virtual events: When you ask questions, engage with them and
acknowledge them.
SECRET 23
How To Increase Energy Levels
Engage with your audience by asking them questions, directing them to raise
their hands, pausing, and taking breaks for them to absorb everything they’ve
learned, etc.
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SECRET 24
Utilization Of Polls
Polls are surveys to engage with the entire room. Ask questions which 100% of your
participants can answer and respond to so that you can increase your engagement
with them.
SECRET 25
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Utilization Of Open Loops
Open loops are where you constantly sell the benefit of the next thing throughout
your event. Always have the end in mind and link it with the next step so
your audience has it in the back of their minds when you finally present the
offer at the end.
SECRET 26 SECRET 27
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Case Studies To Prove What Understand That Information
You Taught Works Alone Doesn’t Create Change
Show testimonials or what your Include additional aspects rather than

attendees have achieved through just providing information, such as
your training/classes to create social accountability, messaging, processes,
proof. This could be from previous mentoring, environments, mindsets,
events or case studies of your own. actions, implementations, experiences,
practices, etc.
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SECRET 28
Topics To Teach
Focus on high level transformational topics rather than theory. Teach your
audience something they can’t search for online to increase the perceived
value of your event.
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LOW LEVEL Theory: Basic knowledge
MID - LEVEL Tactical: Steps or how-tos
HIGH LEVEL Transformational: Beliefs, attitudes, or mindsets

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PILLAR FOUR
EXECUTING THE UPSEL

How To Craft A Really Good Upsell So That Your Audience
Would Be Begging You To Take Their Money (Conversion Rate)
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SECRET 29
Seed Your Offers
Connect your presentation to your offer so that it makes sense to your audience
when you finally transition and pitch the offer in the end.
How well you seed your offer and upsells are in direct relation to your conversions.
The better you seed the value of your offer, the higher the conversions.
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SECRET 30
Identify Your Price Marinade
The purpose:
SECRET 33
By price marinating, you are Clear Outcome Of Your Offer
disqualifying your audience.
This will show the result your offer helps
The price of your offer may
them generate.
not be meant for everybody.
Create a distinction between :
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How to marinade the price points:
Casually mention what your clients ‘what it is’ which is THE MODALITY
pay you at retail if you aren’t (weekly coaching calls, access to
doing anything special or different membership sites, part of Facebook
throughout your event. group)
‘what it does’ (teaches you what you

SECRET 31 need to be doing in order to get insight,
clarity, and feedback, help you build
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Teach Them How To Fish a million dollar funnel, offer and traffic,
And Sell Them A Fishing Rod. be part of a community, network
In order to execute a value-based upsell, or environment to keep each other
you never hold back on information.
The next great upsell is the next thing SECRET 34
they need to do after knowing HOW Demonstrating Offers
to do it. Now that your audience has the
information, what are the different Saying to your audience what’s going to
things that they require which will allow be done is one thing. But, demonstrating
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them to implement and execute the the value and how it’s going to be done
information better after that? and the work that happens behind the
What is going to enable them to apply scenes is another thing altogether.
and implement faster? That is the offer. Demonstrate your value by showing
That is the fishing rod. them what goes on behind the scenes
when it comes to the work and the
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people behind it.
SECRET 32
Make your bonuses so compelling that if
The Entire Presentation Is A Close
they take action now, it will be less
painful then if they didn’t.
In your entire presentation, as you are
doing the Q&As or teaching key
concepts, you are really closing, linking
and seeding it back to your offer.
This is how you can show your audience
how to help them by demonstrating Click Here To Get Your Ticket to
‘Virtual Event Codex’ Stream From
that you’re actually helping them. The Comfort Of Your Own Home!
Utilize these techniques to make your
whole presentation a great close.
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PILLAR FIVE
LEVERAGING
THE EVENT
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How To Fully Leverage On And What
To Do After An Event (Close Rate)
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SECRET 35
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Gathering And Compiling Testimonials For Social Proof
Your event can be repurposed onto social media so that it helps you get more
clicks, reach, visibility, and leads. By leveraging the event, you will be able to utilize
recordings to be repurposed into testimonials to be used as social proof as well as
marketing assets for any future events.
You can also utitlize these testimonials for your sales pages or funnels to
further prove that what you’re teaching works and that it has helped many
others to generate the results they want. One of the most powerful tools to
use are statements testifying to benefits that people have received
from you, so use it to your advantage
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Selling The Tickets Executing The Upsell

STEP 2 Getting Them To Show Up

STEP 3 Fulfilling The Event

STEP 4 Executing The Upsell

STEP 5 Leveraging The Event

SELLING THE TICKETS

Utilize this sentence to go deeper on

It is crucial to have a sales process

In the online marketing world, utilizing the ‘3 Secrets’ is common.

All sorts of testimonials can be repurposed and leveraged from

Resell and prove to your audience that what vyou are

Being able to speak on other people’s SECRET 11

Think of some of the questions that As mentioned in the micro-commitments

If it’s a free event:

However, the free item should complement your virtual training

Click Here To Get Your Ticket to ‘Virtual Event Codex’

FULFILLING THE EVENT

Show testimonials or what your Include additional aspects rather than

MID - LEVEL Tactical: Steps or how-tos

HIGH LEVEL Transformational: Beliefs, attitudes, or mindsets

Click Here To Get Your Ticket to ‘Virtual Event Codex’

EXECUTING THE UPSEL

‘what it does’ (teaches you what you

Click Here To Get Your Ticket to ‘Virtual Event Codex’

Stream From The Comfort Of Your Own Home!

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