Now, I want you to identify the features and benefits of your product

that you will use in your writing sample. Print out Worksheet D on the
following pages.

Now list every feature that you can find. When you’ve done that, try to
turn each feature a prospect-oriented benefit. If additional benefits come
to mind as you read through the materials, put those down too.

When you’re finished, you’ll have a lot of the preliminary work done for
your sample. You’ll know what kinds of benefits to showcase and you’ll
have a long list of features to support your prospect’s buying decision.

1
 Exercise 11
Worksheet D

Your First Direct-Response Package

Name of Product:__________________________________________
Features: Benefits:

2
 Exercise 11
Worksheet D

Your First Direct-Response Package

Name of Product:__________________________________________
Features: Benefits:

10

11

12

13

14

15

16

17

18