Amazon FBA Owners Manual ImportPanda v5

The Complete Amazon FBA Owner’s Manual | ImportPanda.
com
The Complete Amazon FBA Owner’s Manual
This is the ultimate resource for creating and growing your Amazon FBA business.
We’ve broken up the process of growing an FBA business into 14 steps.
For each step we’ve included helpful resources and notes to speed up your
research, generate ideas, and make sure you you don’t miss anything important.
Click Here to go to the Table of Contents © ImportPanda | Click Here to Join the Facebook Group
The Complete Amazon FBA Owner’s Manual | ImportPanda.com
Table of Contents
#1 Product Research
#2 Product Sourcing
#3 Choosing a Supplier
#4 Legal
#5 Pricing
#6 List an Amazon Product
#7 Viral Launch
#8 Review Automation
#9 Super Optimization
#10 Setting Up a Business
#11 Building a Brand
#12 Taxes
#13 Automation
#14 Non-U.S. Sellers
© ImportPanda | Click Here to Join the Facebook Group

#1 - Product Research
Step A: Idea Generation

☐ Amazon Best Seller’s List
☐ Retail Store Exploration
☐ Amazon Product Sub-Tiers
☐ “Customers Also Bought” Section
☐ eBay Trending
☐ Shopify Stores
☐ Pinterest
☐ AliExpress Weekly Best Sellers
Step B: Find Product Demand

☐ Jungle Scout > Discount
☐ Unicorn Smasher > Chrome Extension
☐ Google Trends
☐ Google Keyword Planner
☐ 999 Cart Track Method
Step C: Research Competitors

☐ CamelCamelCamel
☐ Analyze Competitor’s Reviews
#2 - Product Sourcing
Step A: Find Product

☐ Alibaba
☐ Aliexpress
☐ GlobalSources
☐ Made-In-China
Step B: Order a Sample

☐ Pay for Sample
☐ Evaluate Sample
Step C: Pay Your Supplier

☐ Wire Transfer
☐ Paypal
☐ Alibaba Secure Payment
#3 - Choosing a Supplier
Evaluate Suppliers
☐ Supplier Message Templates
☐ Negotiation Message Templates
☐ HubSpot CRM
☐ Supplier Criteria
¤ Accepted Payment Methods
¤ Alibaba Status (i.e. Gold)
¤ Supplier Verification
¤ Language Quality
¤ Supplier Reputation
¤ Sample Quality
¤ Response Rate
¤ Supplier Type
¤ Pricing
¤ MOQ
#4 - Legal
Step A: Patent Search

☐ Google Patents
☐ U.S. Patent Search
Step B: Trademark Search

☐ U.S. Trademark Database
Step C: Business Entity

☐ Refer to Setting Up a Business
Step D: Legal Labels

☐ Suffocation Labels
#5 - Pricing
Determine Pricing
☐ Amazon Revenue Calculator
☐ Amazon Fulfillment Fees
☐ 5X Rule
☐ Determine Minimum Profit Margins
#6 - List an Amazon Product
Step A: Set Up an Amazon Seller Account

☐ Amazon Seller Central App
Step B: Take Product Photos

☐ Virtuous Graphics
Step C: Get UPC Code

☐ Buy a GS1 UPC Code
Step D: Create Amazon Listing

☐ Product ID (UPC)
☐ Product Name
☐ Brand Name
☐ Manufacturer
☐ Product Variations
☐ Upload Product Images
☐ Product Description
☐ Key Product Features
☐ Keywords & Search Terms
☐ Dimensions & Weight
Step E: Create Shipment

☐ Amazon FNSKU Barcode
☐ Amazon Shipping Labels
☐ Select Single Amazon FBA Warehouse
#6 - List an Amazon Product
Step F: Place Order

☐ Negotiate Costs
☐ Determine Appropriate Quantity
Step G: Freight Forwarders

☐ Flexport
#7 - Viral Launch
Strategy #1: Product Discounts / DealSites

☐ JumpSend > Discount
☐ ViralLaunch > Discount
☐ SnagShout
Strategy #2: Amazon PPC

☐ Determine Maximum ACoS
☐ Automated Campaigns
☐ Manual Campaigns
Strategy #3: Outside Paid Acquisition

☐ Facebook Ads
☐ Google Adwords
☐ Pinterest Ads
☐ YouTube Ads
☐ Influencers
Strategy #4: Launch to Existing Audience

☐ Facebook Review Groups
☐ Landing Page
☐ Twitter Hashtags
☐ Real Life (get creative)
☐ Sharing with Email List
#7 - Viral Launch
Strategy #5: Build an Email List

☐ Landing Page
☐ Facebook Ad Lead Gen
☐ Product Giveaways
Misc
☐ Create Coupons
☐ Optimize Keywords
#8 - Review Automation
Amazon
☐ Amazon Early Reviewer Program
☐ Amazon’s Top Reviewers
Email Follow-Up Campaigns

☐ Feedback Genius
☐ JumpSend > Discount
Misc
☐ Social Media Reviews
☐ Analyze Your Reviews
#9 - Super Optimization
Amazon Marketing Services (AMS)

☐ Advertise on Top Seller Listings
Keyword Optimization
☐ MerchantWords > Discount
Pricing Optimization
☐ Splitly > Discount
Product Optimization
☐ A/B Test Pictures
☐ Variations
☐ Packaging
☐ Quality
☐ Keyword Sourcing
☐ Reorder Reviews
☐ Remove Negative Amazon Seller Feedback
Misc
☐ Lightning Deals
☐ Bundle Products
☐ Brand Registry
#10 - Setting Up a Business
Step A: Choose Your Product Structure

☐ Recommended: LLC
☐ Options: Sole Proprietorship, LLC, S-Corp, C-Corp, LP, LLP
Step B: Pick and Register Your Business Name

☐ NameMesh
☐ LegalZoom
Step C: Get Licenses and Permits

Step D: Choose Your Account System
☐ Refer to Taxes
Step E: Set Up Your Business Location

☐ Recommended: Delaware, USA
#11 - Building a Brand
Branding Basics
☐ Determine your brand’s target audience
☐ Define a branding mission statement
☐ Research brands within your industry niche
☐ Outline the key qualities & benefits your brand offers
☐ Create a great brand logo & tagline
☐ Form your brand’s business voice
☐ Build a brand message and elevator pitch
☐ Let your brand personality shine
☐ Integrate your brand into every aspect of your business
☐ Stay true to your brand
Facebook
☐ Facebook Page
☐ Facebook Group
Instagram
☐ Instagram Profile
Pinterest
☐ Create a Pinterest Account
Twitter
☐ Create a Twitter Account
Create a Website
☐ Wordpress
☐ SquareSpace
#12 - Taxes
Sales Tax Guide for Amazon FBA Sellers
Software
☐ Fetcher > Discount
☐ TaxJar
☐ GoDaddy Bookkeeping
#13 - Automation
Virtual Assistants
☐ Fiverr
☐ Upwork
Automated Processes
☐ Outsourcing Product Research
☐ Manage Supply Levels & Automatically Place New Orders
☐ Amazon PPC
☐ Keyword Research
☐ Marketing
☐ Prepping/Shipping
☐ Negotiation
☐ Data Analysis
☐ Customer Service
☐ Taxes
#14 - Non-US Sellers
☐ International Credit Card

☐ U.S. Based Phone Number
☐ U.S. EIN (Form SS-4)
☐ Free U.S. Bank Account: Payoneer
☐ Get a U.S. Mailing Address
Conclusion
If you enjoyed our Playbook and want helpful blog posts, videos, and
training on how to create & grow a super profitable Amazon FBA
Business check out our website.
Share Your Feedback

Are there any Amazon FBA resources / ideas that we missed? We consider
this Manual to be a constantly growing resource and would love to
include your ideas.
Send us an email at admin@importpanda.com and share with us the

resources / ideas you have. This way we can include it in future updates
and you’ll be helping 1,000’s of other FBA sellers!

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The Complete Amazon FBA Owner’s Manual | ImportPanda.

The Complete Amazon FBA Owner’s Manual

#6 List an Amazon Product

#10 Setting Up a Business

#11 Building a Brand

#14 Non-U.S. Sellers

© ImportPanda | Click Here to Join the Facebook Group

Step A: Idea Generation

Step B: Find Product Demand

Step C: Research Competitors

Step A: Find Product

Step B: Order a Sample

Step C: Pay Your Supplier

Step A: Patent Search

Step B: Trademark Search

Step C: Business Entity

Step D: Legal Labels

#6 - List an Amazon Product

Step A: Set Up an Amazon Seller Account

Step B: Take Product Photos

Step C: Get UPC Code

Step D: Create Amazon Listing

Step E: Create Shipment

#6 - List an Amazon Product

Step F: Place Order

Step G: Freight Forwarders

Strategy #1: Product Discounts / DealSites

Strategy #2: Amazon PPC

Strategy #3: Outside Paid Acquisition

Strategy #4: Launch to Existing Audience

Strategy #5: Build an Email List

Email Follow-Up Campaigns

Amazon Marketing Services (AMS)

#10 - Setting Up a Business

Step A: Choose Your Product Structure

Step B: Pick and Register Your Business Name

Step C: Get Licenses and Permits

Step E: Set Up Your Business Location

#11 - Building a Brand

Sales Tax Guide for Amazon FBA Sellers

#14 - Non-US Sellers

☐ International Credit Card

Share Your Feedback

Send us an email at admin@importpanda.com and share with us the

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