Professional Documents
Culture Documents
AO1: Outline
Sexual selection:
Based on Darwin's evolutionary explanations (why we prefer certain people as
partners)
Suggests certain attributes or behaviour are passed on if there are increasing
reproductive success
Things we like in other people are likely to be passed on through generations
if they helped secure a partner to reproduce with
Anisogamy:
Basis of human reproductive behaviour- involves differences in male and
female gametes
Female egg: large, static, limited fertility years, large investment in time and
energy – choosy traits
Male sperm: small, very mobile, infinite supply and minimal energy and time
needed
Inter-sexual selection:
Occurs between sexes- what males do to get females and vice versa
Involves preference of one sex for members of opposite sex who possess
certain qualities , e.g. height- women want tall men (strong and security, also can
increase height in population through breeding)
Intra-sexual selection:
Occurs within sexes- strategies posed by sexes to be picked by the opposite
sexes
Men prefer younger women as it maximises fertility and chance to reach
optimum + quantity over quality
There's competition between men for high quality female, and the winner gets
to pass on the genes
Led to dimorphism
Psychological consequences (aggression level increased)
Men try to mate with as many females as possible to spread out their genes
AO3: Evaluate
Buss (1989)
Universal trends across 33 countries, 10,000 adults
Women desired men who were financially stable (provided for her and
children)
Both sexes wanted intelligent mates (for producing optimum off springs)
Men desired women younger than them- better position to have children
These finding show that mating strategies reflect on anisogamy and are trying
to reach optimum offspring
Generalisable and valid
Clark and Hatfield (1989 and 1990)
Evidence suggests males are more likely to engage in casual sex and
polygamous relationships. This is to spread out their genes
The study was conducted in an university where strangers asked students, 'I've
noticed you around, I find you very attractive, will you go to bed with me?'
Findings showed 50% of both men and women agreed to go out on a date,
however none of the women agreed to have sex, whereas 75% males agreed.
This shows females are more choosy and males have evolved to have a
different mating strategy (intra-sexual)
Chang et al. (2011)
Social and cultural changes- women no longer depend on men since they
work and earn their own money; rely less on men for resources
Study: compared partner preferences in China over 25 years- some changed,
but others remained the same
This correlated with social changes at the time
Suggests that mating preferences are combination of evolution and culture –
theory doesn't account for cultural influence (incomplete)
Waynford and Dunbar (1995)
Analysed content of lonely hearts columns- 43% of males thought a youthful
mate compared to 25% of females (the younger the female the more fertile)
44% males sought a physically attractive partner compared to 22% females.
Also found that females advertise their physical attractiveness and men their
resources
This supports the idea that males and females have different preferences in
partners
Davendra Singh (2002)
Evolutionary theory- males prefer a body shape that signals fertility (e.g. big
hips)
He looked at hip-waist ratio- found that body size doesn't matter, but waist to
hip ratio does.
Ideal ratio is 0.7 with smaller waists and bigger hips – big hips (fertile) and
small waist (not currently pregnant)
Supports theory – idea that men seek high quality females who they can
reproduce with.