>Perception is the process through which we actively select, organize, & interpret information brought to us by our senses in order to understand the complex world aroundAE ee RMR UE ke alle surroundings while totally ignoring others ? EM UCR TCM OOM) (od mer 1x (oka DCO) LOL ero relating to our internal states, and ‘external’ influences pertaining to various properties of objects CTT Ce oe etc)2 EXTERNAL ATTENTION FACTOR: Skee CU Me Intensity : the more intense the external stimulus, the more evn Se ecm ee mec ets aye ae Size : the larger the object, the more likely it will be Poem Contrast : external stimulus that stands out against the background or which are not what people are expecting Penn Ue CULE Cee oeeT CE ue getting than a single one. Te Ck CCR can CRTs Races) in their field of vision than they will to stationery objects. PONE EU RTE ee Re CULL situation can serve as an attention getter. (Job rotation). Cee oeNet fe) a) CLO LC selectivity. It can be thought of as an internal form of Emme Ue MLC MOM Le Me RUM (Oy Pry oe sy aide ELC] om .LEARNING AND PERCEPTION Re cnc Mec Re Lees orl a) Pc corn arin Coie ccs DU OM RC ed Peau meen ROR Cry SE TT Cee oe> MOTIVATION AND PERCEPTION SE CE MCU ce Pec A ccc a Ruccce aiotd Ona ml oe > PERSONALITY AND PERCEPTION Personality of the perceiving person also affects what is attended to in the confronting situation. This includes factors such as attitudes, values, and even age. Cee oeself-serving bias The tendency for individuals: to attribute their own jsuccesses to internal factors |while putting the blame for failures on external factors. Oanisrs “SSeSage selective perception People selectively interpret what they see on the basis of their interests, background. lexperience, and attitudes, A Pee asingle characteristic.halo effect Drawing impression individual on the basis of a single characteristic. Evaluation of a pers [characteristics that are affected by comparisons with] Jother people recently jencountered who rank weac OCU De be ecm UL,projection stereotyping Judging someone on the basis| lof one's perception of the characteristics to other group to which that person Accributing one’s own people. belongs. = se hae Y* Attitudes can be defined as a persistent tendency to feel and behave in a particular way towards some object.COMPONENTS OF ATTITUDES *® THERE ARE THREE BASIC COMPONENTS :- * 1. EMOTIONAL COMPONENT: Involves the person’s feelings, or affect - positive, neutral, or negative - about an object.COMPONENTS OF ATTITUDES * 2. INFORMATIONAL COMPONENT : Consists of the beliefs and information the individual has about the object. It makes no difference whether or not this information is empirically correct or real.COMPONENTS OF ATTITUDES * 3. BEHAVIOURAL COMPONENT : Consists of a person's tendency to behave in a particular way towards an object.