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Ww (ante? aie 1457 Mourn View Cer tate, 150028 Sine 6:2500| Ms, Pera Downing, Sore Manager Visine 40 Seu One tome Fa 1A 50126 Dear Me, Doning: yor any coxa pa tant me oe ‘mont? am roan ron epprunty fo get aco ita your even ‘Stes stoning tow love ana woxg ny way uP. ‘Aon me st some nghighes om my encase sume Fas Ine) BA ‘ogres netting, wich dnd soon sy courses a ating, mavens ‘ranagorsnis and tips nemation seems. Second, Rave waked 33 ‘Seta a natant manager uge depart str, Te ho ‘experiance the usarersacing ape etaing 8s wala pean. ‘rvteing and personne supewson Succash reaing abou me Han syst a proce. ti ao Shou antcpaing cstome needs, stein poste reson wih Be oneanty and aver to type of coven at eps cones COT SEC Rui et anny of are area re domed dena ays Iypetcempetive sles eruroren. a tho Sor forwarthrkng, (nome focusd ace he cn ip You aod Ms ae wit cal ou not Wagraeday 20010 expla why | would ma Scere, Fate fe grec" “57 Mountain Van Carat (a) The witer commits throa major mistakos in ho ft paragraph: ‘Sing question tat she could answer heral by ving the ‘company’s webste, aling fo demonstrate any knowledge of he ‘company, and malong the message all about her. (b) This paragraph merely repeats information trom the enclosed ‘sum, which wastes the reader’ time and wastes the opportunity {or the wrtor to prsent a more completa picture of heres (© Joes attemots to show that she understands retaling, bu this aragraph comes across as an arogart lature. The tone is pat (c) Te call to action is overly aggressive, anit presumes tha ‘he reader vil be avasabo and witng to ake a phone calito 2 ‘complete stranger about ajo opening that might not even aust. otWE Ste ten i Para owning Ste ee Vana setein om Towa ain soas acts Doig: (a) Johns gos the readers tention by demonstrating ‘ara ony ate ae eee ome ec eh {20d awarenee of tho company end he typeof eo: ‘Stooseeimeapr tyne rene snopes oss Ble ithies, presents hero as ust sucha potessonal, ‘ace coge mane oma wy ad wy naan lng then ask obo considered for any vlan oo ponnenpse crtr re oe epenings ‘en atzcin or manage ties, ean bing gasn brig ed he Fae imc sans ryan ort om (b) Johns uses the Body othe ete to expand on the Wotig a aco and a at anasant manger alae deste ore Information preserted inher résum, aher than sm ‘egtmeton arse castoma tet, sn shee nasa ‘ly repeating that nloration. ‘hirer ice at ieps carr con ck Marty eset eyes ig which eongeen uch connor rip maing Scorer mney. nbn tne peat in (0) The close buds the readers intrest by demostrat se cetera ig es ae saben ing knowodge ofthe company's poicyregaring sng oma pen rnc ra on thn Frteesst Scien neste cmenatn eso estan Sonera ok (6) The call to action ie respect, and makes a e- Svat ypove ton 77-202 a gancaph mab om ‘sponse easy forthe reader by providing both phone ‘and emai contet infomation Seow Sond Jn Endoase Fioure 14.2 Unsolicited Avolication Letter CHAPTER 14 Aestingand ntaniewng fr Enpleyment 38S le nant abt ra ec tam a eg, SSR Scare eS The est sentence grabs. —>| stenton by ndeating Irowtedge of he com pany and is nus. “The reerencs ois sum emphasizes his ‘astomer sence aie tation and alsa shone he has done his homewark by researching the company. 27205 Eucalyptus Avenue ting Beach, Cm 00205 Wore 13,2620 Hing anager Sex Ar cle renspor 5467 Porat Tacoma Rd, Sue 290 “Tacoma, A021 ‘ear ing Manager: ‘Sea-Ai Globe! Tanspr constonty appeared as ap rarsporaton em nthe restach a fy sore projet n gob supply chan ranagemert, o magi try deght nen | covered ne ape en apo pring nays hyo! Tacoma Ieseauster (Poston Code: 129-678). ith a majornbusnes ad amon ‘aetzsl matioss my eoieaton hs bean Weal preparation forte challonge ie Infact my senor poet demonstrates mos of he sil ted youre description, incudig writen commana al ana sities and mah apts eroyed ‘he opparuniy put math sls tthe est spat a he asa compara of arous right moses. ‘As yucan se tom ny tésumé aso have more an ea yore of pate ‘ipaenee woking wi customare oth ea and comarca sings Tha ‘wperene git re the mpofane of curimer seven and wart tay prtessonal aves nih acompary that fy values the customer revowng out (bate and eadng caver ries on Lye Ut nd te tae edetes Imrereod by Son tre constant atontan curler sence nthe hy ‘compan mda ay vrbal communicaton sis would be best demonstrate nan iri, of cours, Toul be happy to mat win a Ypresnive a your company a rears! ‘anvniane ean be reached at dalon kam @msl conor by phone | (Gea ssearar Shoe, Dl Quit Daton Smith ‘Te opening parsgreph Identies he spect jb for which he appling, | inthis cicussion of is shila, he echo he ga Metionssiateg ith job posting Inthe cos, he politely 9ks fo an tenon in a ‘way that emphasizes yet, ‘nother ob elated sl

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