Understanding

Blogging in HubSpot
Why should your
business blog?
Blog
An online publication that relates to a particular topic
and consists of articles and commentary by one or
more authors
How Does Blogging Help Your Inbound Marketing?

• It helps you attract new visitors

• It helps you convert those visitors into leads
Every blog post increases your
chances of generating new traffic
to your website.
Topic Cluster
A targeted cluster of relevant content that covers a
specific topic in depth
Each blog post you create is one more
step towards achieving topic visibility.