a type of outdoor advertising that measures 14 by 48 feet (could have extensions) and the

messages it carries may be painted or printed Bulletins

Blank panels with a standardized size and border are features of a poster

mounted on a board measuring 12 ft by 25 ft and they are typically changed about once a month
Poster sheets

Grocer product producers and local advertisers commonly use small poster sizes called junior
posters

Unlike junior posters, spectaculars are very expensive

the most important factor in outdoor advertising location

New technology has helped advertisers to easily verify the value of an advertisement's
location

Bus and taxi advertising and posters on transit shelters, terminals, and subways is a category of
out-of-home media called transit advertising

used to offer special advertising forms such as floor displays, island showcases, and moving
messages in major train and airline terminalsterminal posters

placed above the seats and luggage area in a wall rack for advertising inside card

the most widely used outside posters are on the side, front, and rear of a bus

A bus had __ bus-o-rama positions 2

a cross between traditional billboards and transit advertising mobile billboard

product package and trade-show booths are examples of exhibitive media

In the world of integrated marketing communications, the only advertisement that the consumer
sees when using a product is the product's package

The __ aspect of packaging concerns its attractiveness and creating a relationship with the
customer to set apart the product from competitors and therefore influence the customer's
shopping decisions promotion

The nature and the cost of packaging are strongly influence by conflicting concerns of different
groups in the conceptual proces

In Europe, regulations requiring environmentally friendly packing are more stringent because
European counties are densely populated
Wrappers, cartoons, bottles, jars, and pallets constructed from different materials like papers,
steel, wood, and metal foils are different forms of packaging

Experts in package engineering, graphic artists, label producers, and packaging warehousing
companies are part of the ___ of packaging production proces

Reasons that companies make changes to packaging -- to response to government regulations

-- to modify the materials
--to address environmental concerns

an event where an advertiser can meet the company's major international prospects in one place
trade show

The atmosphere at trade-show booths and exhibits should be comfortable

Planning of trade shows pivots in part on the image of the brand

In the last decade, trade-show expenses haveincreased substantially

Marketers build traffic for a trade-show booth or exhibit through telemarketers

A trade-show booth's primary goal is to meet qualified prospect's face to face

A promotional product that is distributed free as a part of marketing communications program, as

defined by the Promotional Products Association International (PPAI), is referred to as
advertising speciality

An adversing special, unlike a premium, is always given to customers free of cost

A reason that cinema advertising has become more attractive to markers is that it does not
allow the audience to flip channels

refers to a company's having its product written into a movie program by paying a fee
product placement

Creative promotional tactics using __ to target audiences is growing ATMs

Poster sizes are expressed in terms ofsheets

give the exact location of a given board using satellite technology and are used for outdoor
advertising companiesGPS

larger than inside cards and carry premium rates on the end and side positions inside car-end
posters
Packing specialists are used int eh second phase of packaging, which is known as the
production process

Demonstrations and discussions by manufacturers and dealers in exhibitions involving buyers

are referred to as trade shows

marketers build customer interest and product exposure at a trade sow through promotional
materials

Booths at trade shows should be staged by company representatives who are people
oriented

The broad category of media that encompasses speciality advertising, directories, and yellow
pages is referred to as supplementary media

Location-based advertising makes use of which of the following techniques smartphones

bluetooth

A company that owns and maintains outdoor advertising structures is called plant

Which of the following out-of-home media is the most common on-premise signs

Advertisers who advertise at bus shelters and on back of bus-stop seats are using transit shelter
advertising

The basic until of sale for billboards, or posters, is 100 gross __ points daily rating

The unit of purchase in transit advertising is called a run, service, or showing

usually do the creative work for national advertisers in outdoor advertising advertising agencies

Which structure is scientifically placed for delivering advertising effectively? standardized

outdoor advertising

A new entry in out of home advertising that makes use of a potential buyer's location to provide
an advertising message via a smartphone or similar device is called location-based advertising

One of the advantages of transit shelter advertising it is cheap

because packaging that required exact folding and firing creates excessive assembly costs, a
package's design should be kept simple

What law controls the advertising used on U.S. highways The highway beautification act of
1965
An important factor that designers consider when creating a package's design is the
package's stand out appeal

While product packaging is an example of exhibitive media, __ are considered to be

supplementary media directories

Since color is very important for readability, pained displays are typically lighten and they are
repainted serval times a year

In terms of selling advertising on billboards, what does on rating point equal? 1 percent of a
particular market's population

True or False: in transit advertising, a full showing means that no other advertiser will have a
card in a given vehicle false

which of the following states prohibits billboards hawaii

A brand's ___ is established or reinforced at the point of sale through its packaging
personality

Because painted bulletins are very expensive, advertisers commonly __ them every 60 or 90 days
rotate