Strength & Weakness

 Financial Aspects
 Competitive Advantage
 Value Chain Activities
 Functional Areas
 Organizational Culture
 Other Internal Factor

Threats & opportunities

 Political-Legal
 Economic/ Environment
 Socio-cultural / Demograpic
 Technology
 Threat of New entrants, High or low?
 Intensity of competitive rivalry, high or low?
 Bargaining Power of buyers, high or low?
 Threat of substitute, high or low?
 Bargaining Power of supplier, high or low?