Children see too much sex on television and are being forced to

grow up too fast, say parents

Children are being exposed to подвержены влиянию so much sex on television that parents
no longer believe the 9pm watershed the time of day after which programming aimed towards mature or adult
audiences is permitted
has any effect, a government inquiry has found.

More than half were unhappy with the content of programmes or adverts on TV
before the 9pm watershed.

The Department for Education-commissioned report also discovered that under

16s не достигшие 16-летнего возраста were being subjected to подвержены воздействию too much
direct advertising through their mobiles, which 35 per cent of parents saying it
was wrong. 

The survey, part of the independent Bailey Review of Commercialisation and

Sexualisation of Childhood, also found that 88 per cent of parents believe their
children are being forced to grow up too quickly.

Celebrity culture, adult-style clothes and music videos are all guilty in parents'
eyes of encouraging children to act older than they are. 

Specific areas of parental concern родительский контроль revealed in the survey were that
clothes were not age appropriate, that there existed increasingly sexualised content
in music videos and pre-watershed TV before 9 p.m. with 'too adult' themes in some
soap operas.

The Bailey Review survey aimed to find out what parents think and what help they
need to manage the pressures on their children.

The report, ordered by Sarah Teather, comes as parents find it increasingly hard to
police children's internet use with the rise of internet access through their
mobiles.

It follows outrage грубое нарушение чужих прав, закона earlier this month over the fashion label
Jack Wills spring catalogue, who were ruled to have used photographs too
provocative for a young audience and were ordered to remove them from future
issues by the Advertising Standards Authority.

The advertising watchdog наблюдатель, контролер received 19 complaints objecting to

images of partially nude models which were 'offensive and unsuitable' for
publication in a clothing catalogue that was 'targeted at адресованы, нацелены and seen
by teenagers'.

The label, which specialises in специализируется на casual wear favoured пользующийся

преимуществом
by the public school set, was found to have produced images 'likely to
cause harm' to children with images including that of a young woman wearing only
a pair of knickers дамские панталоны and with her leg draped around a near-naked man.

Although Jack Wills aims itself at university students, the ASA Advertising Standards Authority
found that younger teenagers were to see the images which may well appeal
привлекать, притягивать
to them, ‘because they portrayed a lifestyle to which they might
aspire’.

Parents also revealed in the Bailey Review that they felt under pressure to buy non-
essential items for their children so they don't feel left out чувствовать себя лишним.

Reg Bailey, chief executive of Christian charity the Mothers' Union, which is
conducting the review, said: 'Parents are telling us in no uncertain terms that they
are worried about the pressures on children to grow up too quickly.

'It is clear that their concerns переживания, заботы have not been created out of a moral
panic but from their everyday experience.

'They are struggling against the slow creep просачивание of an increasingly commercial
and sexualised culture and behaviour, which they say prevents them from
parenting воспитание, забота о детях the way they want.'