TARGET

AUDIENCE
TARGET AUDIENCE FOR
40-60 YEAR OLDS

68%
Studies show by "the guardian" that 68%
of people the ages 40-60 year old go out
to the cinema to watch films, this has
increased by 30% since 2010

Source: https://www.theguardian.com/film/2012/mar/08/older-viewers-
rescuing-cinema

Hobbies
Cooking Bird watching

Chess
Watching films
Photography
Shopping

Thriller Social media uses

21% 78%

21% of 40-60 year olds 78% of 40-60 year olds

watch Thrillers use their phone, this is
considering, this is a considerably high
very high percentage as whereas 13-18 has a
their screen time is percentage of 89%.
lower.

Source:https://stephenfollows.com/what-older-cinemagoers-are-watching/

Demographics:
Age - 40-60 year olds
Gender - Male & Female
Income - 50k-90k
Occupation - C1 class and everything below
Education - University level degree
Ethnicity - All ethnicities
Sexuality - Every sexuality.