Professional Documents
Culture Documents
1. Industry Overview
A quick comparison of each company shows the
following:
Our industry of choice is the beer and cider industry in the
USA. We chose this industry due to its unique factors -
namely that it was largely not subject to current trends
given its overall demand has been relatively consistent
over the past 20 years. Rather, we see trends within it,
with cider demand skyrocketing 3 years ago, before the
recent shift to craft breweries. Moreover, the latest major
mergers and acquisitions within the industry has a
resulted in a very happening industry; with the latest
major acquisition of MillerCoors, now is a more apt time
than ever to analyze this exciting area.
Social
Diageo (DEO)
Environmental
Generally all three companies have been involved in Previously, TAP and SABMiller had a joint venture,
lawsuits for differing extents of fraudulent activity. Such MillerCoors. However, in April, there was news of a
examples include Molson Coors being sued in 2015 for possible merger between SABMiller and Anheuser InBev,
misrepresenting their the mass-produced Blue Moon 2 of the largest industry players. This sent TAP’s price
wheat ale to be craft beer. Constellation Brands was rocketing as it was expected that it would gain majority of
sued in 2010 for its sale of fraudulent Pinot Noir in the MillerCoors. Indeed, when the merger was finalized in
United States from a French Supplier. Diageo was sued October, they acquired 58% of MillerCoors, TAP reached
in 2015 for artificially boosting sale figures by shipping its peak price.
excess inventory to distributors. Overall, these lawsuits
for such fraudulent acts have negatively affected both Similarly, we also see that STZ stock price has been
share prices as well as the trust and prospective steadily growing. This can be attributed to its various
transactions from their business partners. acquisitions and joint ventures, such as its successful
America’s Beer Industry
On the other hand, DEO has been facing rapid declines Adjustments to TAP
in revenue as we see a shift in consumer preference from
hard liquor such as scotch and vodka to craft beers. This
is compounded by the “anti-extravagance” measures in Most notably, we see a huge spike in TAP’s income in
China as the government clamps down on official gift- 2016 at 449.62%. On further analysis, this is due to a $2.5
giving, which drove down sales of Cognac and Whisky. billion revaluation gain related to the fair value
remeasurement of their pre-existing 42% interest in
MillerCoors over its carrying value. Hence, on the
assumption that tax % over the total income from
continuing operations remains constant, we re-adjusted
the profits to get $325.7 million. We will be presenting both
the adjusted and unadjusted figure for our analysis on the
TAP’s financial health. While the other companies also
have extraordinary income reflected in their financial
statements for 2016, we have not taken those into account
they are insignificant compared to TAP’s $2.5 billion gain.
America’s Beer Industry
Liquidity
We see that TAP has the lowest cash coverage ratio Comparing the gross margins of the 3 companies, TAP’s
among the 3 as of 2016, having recalculating its EBITA gross margin appears to be facing a slight drop each
without including the extraordinary income (depreciation year. A possible attribution for this is the noticeable
expense of 2016 amounted to $388 million). This could be changing trends towards craft beers in the US. In stark
attributed to ts rise in current liabilities and low current contrast, STZ’s gross margins is on a steady rise between
ratio post-MillerCoors acquisition. In the long run, it is the three-year period, likely due to the joint venture with
likely to be in a worse position to fulfil its obligations to its Owens-Illinois, Inc, a glass-bottle manufacturing
lenders unless they are able to repeat their extraordinary company, completed in Dec 2014. With the joint venture
income gains year on year, which is highly unlikely. in existence, coupled with the prospective economies of
scale, the cost of goods sold (COGS) would have likely
been reduced each year. Finally, Diageo sees a fall in
Asset Turnover gross margin in 2015, but a pick-up in 2016, albeit not to
the level in 2014. The fall in 2015 is likely due to the
noticeable shift in trends in the US, its largest and most
profitable regional unit.
Operating Margin
STZ and DEO have similar ratios and are thus almost as
efficient as each other. TAP is rather inefficient in
comparison with its competitors, despite generating more Despite DEO’s apparent higher gross margin from the
revenue than DEO (but less than STZ), as its asset base other two companies as earlier explained, its operating
is very large. This is seen from the several breweries that margin is not significantly higher perhaps due to high
TAP manages directly as compared to STZ and DEO overhead costs. Its operating margin generally plateaued
which largely outsource their breweries to smaller over the three years, with a slight drop in 2015. However,
its rose again in 2016 which could be attributed to the
series of operational and productivity gains and its
6. Profitability aggressive sale of mass-market brands while it pushed
further into the increasingly popular premium spaces.
TAP’s sharp rise in 2016 has led its operating margin to
Gross Margin be greater than that of its gross margin, which is an
anomaly. This is primarily due to the closure and sale of
its Eden, North Carolina Brewery as well as a net special
item (non-recurring income) gain of 2.5 billion after tax
related to the fair value remeasurement of their pre-
existing 42% interest in MillerCoors over its carrying
value, as well as the reclassification of the loss related to
MillerCoors historical accumulated other comprehensive
income. Taking this extraordinary income out, we realise
TAP has an operating margin lower than that of its
The gross margin of all 3 companies are relatively competitors at 16.07%, which is more in line with its 3
constant for the past 3 years, with DEO having the year trend. For STZ, despite consolidations in its beer
highest margin compared to the other 2 companies. This segment with acquisitions, the wine and spirits segment
suggests DEO being more efficient and profitable than were beset with a large increase in selling, marketing and
TAP and STZ. promotion costs which the increase in sales volume was
unable to offset resulting in an overall decrease in
operating margins from 2014 onwards.
America’s Beer Industry
TAP and STZ’s profit margin trend closely resembles that The ROE for DEO remained generally constant over
of their operating margin, indicating that the non-operating the three years although it did slope downwards in
income, interests expense and income tax was relatively 2016. One the other hand, TAP faced a sharp rise in
insignificant in their overall net income. However, DEO’s 2016 while STZ experienced a sharp drop in 2015,
profit margin appears to be inversely proportionate to its most notably due to the ROE gains due to their
gross operating margin. The initial rise in 2015 might have acquisitions and joint ventures that led to several one-
been possible attributed by DEO’s investment decisions off extraordinary income gains in 2016 and 2014
where it sold off Gleneagles Hotel Limited to real estate respectively.
developer company, Ennismore. In 2016, an interesting
but conceivable drop in profit margin could have been To better analyse the relative component of each
attributed to the US$75 million compensation to Dr Vijay impact within the ROE, we further broke down the ROE
Mullya in order for him to resign as Chairman and non-
executive director of Spirits Limited after a bitter stand-off.
Appendix
http://fortune.com/2016/01/26/big-beer-craft-beer-merger-acquisition/
http://archive.jsonline.com/business/molson-coors-sees-cost-cuts-sales-growth-with-control-of-millercoors-
b99614205z1-345941932.html
http://seekingalpha.com/article/4013184-molson-coors-millercoors-acquisition-key-takeaways
http://www.cbrands.com/news-media/constellation-brands-reports-fiscal-2015-results-and-fiscal-2016-outlook
http://www.cbrands.com/news-media/constellation-brands-reports-fiscal-2016-results-and-fiscal-2017-outlook
http://uoinvestmentgroup.org/wp-content/uploads/2015/05/Constellation-Brands-STZ-Update-Final.pdf
http://www.telegraph.co.uk/business/2017/01/26/diageo-profits-soar-favourable-exchange-rates-pour-life-drinks/
https://www.forbes.com/sites/samanthasharf/2014/04/09/constellation-brands-brews-earnings-beat-off-beer-business/
#5fe257b25361
http://www.cbrands.com/news-media/constellation-brands-reports-fiscal-2014-results-and-fiscal-2015-outlook
http://www.cbrands.com/news-media/constellation-brands-reports-fiscal-2015-results-and-fiscal-2016-outlook
http://www.cbrands.com/news-media/constellation-brands-reports-fiscal-2016-results-and-fiscal-2017-outlook
https://www.forbes.com/sites/greatspeculations/2014/10/30/dont-get-drunk-on-constellation-brands-stock/
#45504396f44c
http://www.marketwatch.com/story/molson-coors-profit-rises-above-expectations-2016-05-03
http://www.denverpost.com/2016/02/11/molson-coors-sales-income-drop-on-declining-beer-volumes/
h t t p : / / w w w . m o l s o n c o o r s . c o m / ~ / m e d i a / m o l s o n % 2 0 u s / e n / p d f s / fi n a n c i a l / t a p % 2 0 -
%20earnings%20release%202016%20q1.ashx
http://molsoncoors.com/~/media/molson%20us/en/pdfs/financial/tap%20earnings%20release%202015%20q4.ashx
America’s Beer Industry
Annex
TAP