Professional Documents
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Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach
Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach