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were identified between CBP owners and non‐owners.

In contrast, CBP ownership had no


significant effect on consumers' evaluations of BP. Several perception dimensions appeared to
be significantly influential on CBP behavioural intention, with brand 

owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose of this study is to investigate impacts of counterfeit branded products
(CBP) ownership on branded products (BP) and to explore determinants of CBP purchase
intention of both CBP both CBP owners and CBP non‐owners. Design/methodology/approach

Purpose – The purpose

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