Determine Value-Based Selling and Create Elevator Pitch with

Best Practices

Preparations and Submission Details

- The deadline will be on Saturday, at 11.59 (WIB)
- Link to submit the assignment is here
- Create a slide and include your answer within just 1 file (ppt or pdf)
- The answer for the case study will be shared after Mini Course ends

Case #1 - Value Selling Over Feature Selling

The objective of this case study is for you to develop value-based selling. It is an approach that focuses
on benefitting the customer throughout the sales process.

Instructions:
● You’re salesperson at Mekari and your product is Sleekr (cloud accounting software)
● Identify the value that product can provide to solve one of customers’ problem which is
UangTeman here
● Create a dual column list as below

No. Feature Value

etc

Case #2 - Create Elevator Pitch

The objective of this case study is for you to develop elevator pitch. Elevator pitch (also known as an
elevator speech) is a short, persuasive speech you use to introduce yourself, your product, or your
company. Its purpose is to explain the concept quickly and clearly to spark interest in who you are and
what you do.

Instructions:
● Create elevator pitch based on your answer in case #1
● Make sure it’s not more than 1 minute speech. So create the pitch as effectively as possible :)