Here are some suggested research questions given the statement of Samgyupkart Malabon.

All of which
revolves into profit making under the pandemic (however, we cannot really emphasize this for
pandemic is a recession which is more macro). There are 3 ways that I might suggest as per increasing
revenue and profit.

1. Decrease production cost: We can increase revenue by decreasing the cost such as the value of raw
materials and other factors of production.

 Should Samgyupkart Malabon find cheaper supplier?

 Should Samgyupkart Malabon find a cheaper location?
 Should Samgyupkart Malabon decrease its menu?
 Should Samgyupkart Malabon need to change its stove/griller to one that can cook more Korean
barbeque faster?

2. Door-to-door, cash on delivery option: Since it is pandemic and few are allowed to go outside, it is
more practical to provide a delivery option. Thus, door-to-door delivery is now on top of the list of
product distribution.

 How can Samgyupkart Malabon ensure delivery of their products on-demand?

 How can investing in a delivery motorcycle and/or hire a delivery personnel increase revenue?
 How can Samgyupkart Malabon intensify door-to-door delivery of their products?

3. Promotional strategies and marketing: in the pandemic, there are minimum standards that every
business shall follow. Given that, it is only a matter of providing a better value of the product. The owner
shall identify this and shall promote it as well.

 How is the taste of Samgyupkart Malabon’s Korean barbeque at par with mainstream
counterpart in the market?
 How should Samgyupkart Malabon adjust its promotional strategy to attract a wider target
market?
 How can providing a free delivery option increase Samgyupkart Malabon’s sale?
 Should Samgyupkart Malabon use social media paid ads in its promotion?
 How can dine-in promo increase number of customers of Samgyupkart Malabon?