Strengths

The site is situated near the highway which makes it accessible. It is located near subdivisions and
residential areas. It also has a lot area that can hold and accommodate a large number of people.

Weaknesses

There will be a heavy traffic during weekdays.

During thunderstorms, the site will be prone to floods due to its location and nearby bodies of water like
the Calumpang River.

Opportunities

The site will catch attention to businesses that want also to build theirs at Batangas City .

Threats

There will be a rivalry with the other existing malls like SM Batangas, Bay City Mall, and Nuciti Central,
along with shops in neighboring towns like Caedo Commercial Centre, Excel Tom's Supermarket and
Department Store, and Waltermart.