DEVELOP PLATFORM STRATEGY

ONLINE SPORTS / MUSIC LOVERS NETWORKING PLATFORM

Objective: To develop a platform strategy for the company to achieve

sustained competitive advantage
 STEP 1: Visualizing the Platform

Step 1a. Identify different sides of the network and map them
Step 1b. Map the +ve and –ve network effect among different sides of the platform
 STEP 2. GRAND MODEL OF THE
PLATFORM
Network Values WTP Network Values Offered Network Effect Pricing Subsidise
Sides offered (1-10) Interaction Sides Strength Network Network
(+ve/-ve 1-10) Side Side
(1-10) (1-10)

1. Name 1. (Actor-Actor)

2. Name 2. (Actor-Actor)

3. Name 3. (Actor-Actor)
4. Name 4. (Actor-Actor)

5. Name 5. (Actor-Actor)

6. Name 6. (Actor-Actor)
 STEP 3: DESIGN KEY FEATURES OF PLATFORM TO REINFORCE
POSITIVE NETWORK EFFECT
FEATURES’ KEY FEATURES IN THE
OBJECTIVES PLATFORM
Feature Feature Feature Feature Feature Feature Feature Feature Feature

1. Creation of
Content

2. Consumption
of contents

3. Interaction
(sharing)
among actors

4. Engagement
among actors

5. Matching
 STEP 4: DEVELOPING COST MODEL

COST Feature 11 Time Developmen Commitment Time Employees

DRIVERS Frame t Required
One Time / Required No. of Emp.
Immediate/ In House Continuing
Medium / No. of
Feature 1 Term/ Long Outsourc
Term e
Feature 2 Hours
Feature 3
Feature 4
Feature 5
Feature 6
Feature 7
Feature 8
Feature 9
Feature 10
Cost

Level

Rate (1-

5)
 STEP 5: DEVELOPING REVENUE MODEL
REVENUE Time Revenue Time Revenue Time Revenue Time Revenue
SOURCES Line Share Line Share Line Share Line Share
0-1 Yrs % 0-3 Yrs % 0-5 Yrs % 0-7 Yrs %
Advertisement: B2B (1)
Advertisement: B2B (2)
Advertisement: B2C (1)
Advertisement: B2C (2)
Subscription Fee: Actor1
Subscription Fee: Actor2
Subscription Fee: Actor3
Subscription Fee: Actor4
Economic Transaction 1
Economic Transaction 2
Economic Transaction 3
Data Monetization 1
Data Monetization 2
 INVESTOR PITCH
ONLINE SPORTS / MUSIC LOVERS NETWORKING PLATFORM