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1 6en-e%'"an 6s#esmas

 Men%' T%"&ono *alam # ?A%%"mes Mana/emen 6s#esmas e%as"s 6a%a*"-ma

Se&a'@ .en-e%'"an .s#esmas a*ala& n"' .ela#sana 'e#n"s *"nas #ese&a'an
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 6sa' ese&a'an Mas,a%a#a' (6s#esmas) a*ala& sala& sa' sa%ana .ela,anan

#ese&a'an mas,a%a#a' ,an- ama' .en'"n- *" In*ones"a 6s#esmas a*ala& n"'
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 6en-e%'"an .s#esmas a*ala& sa' n"' .ela#sana n-s"onal ,an- e%n-s" sea-a"
 .sa' .eman-nan #ese&a'an+ .sa' .em"naan .e%an se%'a mas,a%a#a' *alam "*an-
#ese&a'an se%'a .sa' .ela,anan #ese&a'an '"n-#a' .e%'ama ,an- men,elen--a%a#an
#e-"a'ann,a se3a%a men,el%&+ 'e%.a* ,an- e%#es"namn-an .a*a sa'
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 6s#esmas me%.a#an #esa'an o%-an"sas" n-s"onal ,an- men,elen--a%a#an .a,a

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 Men%' DE6A8TEMEN ESEHATAN 8I (19):6s#esmas a*ala& sea-a" .sa'

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 6s#esmas a*ala& : sa' n"' o%-an"sas" n-s"onal ,an- se3a%a .%oes"onal

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 Men%' e.men#es 8I No12Men#esSII2004: 6s#esmas a*ala& U6TD

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 De.a%'emen ese&a'an 8I 1991:6s#esmas a*ala& o%-an"sas" #ese&a'an n-s"onal

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 6sa' ese&a'an Mas,a%a#a' a*ala& Un"' 6ela#sana 'e&n"s D"nas ese&a'an Dae%a& ,an-
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> Un"' 6ela#sana Te#n"s D"nas ese&a'an a.a'eno'a

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7) ese&a'an Ma'a a*ala& .%o-%am .ela,anan #ese&a'an ma'a 'e%'ama .emel"&a%aan

#ese&a'an (.%omo'"+ .%e<en'"+ #%a'"+ *an %e&a"l"'a'") *""*an- ma'a *an .en3e-a&an
.en3e- a&an
#e'aan ole& 'ena-a .s#esmas *an *"*#n- ole& .e%an se%'a a#'" mas,a%a#a'
M"saln,a .a,a .enan--lan-an -an--an %e%a#s" .a*a ana# se#ola&

8) ese&a'an Us"a Lan/' a*ala& .%o-%am .ela,anan #ese&a'an s"a lan/' a'a .a,a
#ese&a'an #&ss ,an- *"la#sana#an ole& 'ena-a .s#esmas *en-an *#n-an .e%an se%'a
a#'" mas,a%a#a' *alam %an-#a men"n-#a'#an *e%a/a'
* e%a/a' #ese&a'an mas,a%a#a' s"a lan/'
M"saln,a .eme%"#saan #e&a'an n'# men*e'e#s" se.e%'" : *"ae'el mel"'s+ &".e%'ens"+
*an os'eo.o%os"s .a*a #elom.o# mas,a%a#a' s"a lan/'

9) 6em"naan 6en-oa'an T%a*"s"onal a*ala& .%o-%am .em"naan 'e%&a*a. .ela,anan

 .en-oa'an '%a*"s"onal+ .en-oa' '%a*"s"onal *an 3a%a .en-oa'an '%a*"s"onal an-
an-
*"ma#s* *en-an .en-oa'a '%a*"s"onal a*ala& .en-oa'an ,an- *"la##an se3a%a '%n
'em%n+ a"# ,an- men--na#an
men--na# an &e%al (/am) ala' ('s# /a%m+ /% sna') ma.n
#e'e%am."lan (."/a'+ .a'a& 'lan-)

10) ese&a'an Ha/" a*ala& .%o-%am .ela,anan #ese&a'an n'# 3alon *an /emaa& &a/" ,an-
mel".'" .eme%"#saan #ese&a'an+ .em"naan #e-a%an *an .eman'aan #ese&a'an
 /emaa& ,an- #emal" (.lan-) *a%" mena"#an "a*a& &a/"

11) Dan ee%a.a .a,a #ese&a'an .en-eman-an la"nn,a ,an- s.es""# lo#al ,an-

This website stores *"#eman-#an

data such as *" .s#esmas *an D"nas ese&a'an #a.a'en#o'a
cookies to enable essential site
functionality, as well as marketing,
personalization, and analytics. You
may change your settings at any time
or accept the default settings.

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Marketing
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5 Sa'an 6enn/an- 6s#esmas

1) 6s#esmas 6eman'

6s#esmas 6eman' (6s') a*ala& n"' .ela,anan #ese&a'an ,an- se*e%&ana *an
 e%n-s" menn/an- *an meman' mem.e%las /an-#aan 6s#esmas *en-an
mela#sana#an #e-"a'an#e-"a'an ,an- *"la##an 6s#esmas *alam %an- l"n-#. $"la,a&
,an- le"& #e3"l se%'a /en"s *an #om.e'ens" .ela,anan ,an- *"sesa"#an *en-an #emam.an
'ena-a *an sa%ana ,an- 'e%se*"a

6en-e%'"an .s#esmas .eman' ,a"' Un"' .ela,anan #ese&a'an ,an- se*e%&ana *an
 e%n-s" menn/an- *an meman' mela#sana#an #e-"a'an#e-"a'an ,an- *"la##an
 .s#esmas *alam %n- l"n-#. $"la,a& ,an- le"& #e3"lmla& 6s#esmas 6eman'
(.s') Men%' on*"s" a*ala& "no%mas" men-ena" /mla& 6s#esmas 6eman' (.s')
 ,an- *"m"l"#" ole& 6s#esmas ,an- e%san-#'an ,an- *"%"n3" men%' #on*"s" "s"#
 an-nann,a 8"n3"an #on*"s" "s"# 'e%se' a*ala&:

a. a"#: a.a"la an-nan (.s') ,an- e%san-#'an *alam #on*"s" a"# a'a '"*a#
men-alam"#e%sa#an
b. 8sa# 8"n-an a.a"la an-nan (.s') ,an- e%san-#'an 'e%/a*" #e%sa#an .a*a
#om.onen ."n'+ /en*ela+ #a3a+ .en--an'n-+ .en-n3"+ 3a'+ *an sea-a"n,a
c. 8sa# e%a' a.a"la an-nan (.s') ,an- e%san-#'an 'e%/a*" #e%sa#an
#e%sa#an .a*a
#om.onen .o#o# *a%" an-nan
an -nan se.e%'" ."la%+ .on*as"+ sloo.e+ %"n- al#
d. 8sa# To'al
To'al a.a"la an-nan (.s') ,an- e%san-#'an s*a& '"*a# *a.a'

This website stores *"-na#an*"manaa'#an

data such as la-"
cookies to enable essential site
functionality, as well as marketing,
personalization, andUn'# melan3a%#an
analytics. You .ela#sanaan n-s" .ela,anan #ese&a'an mas,a%a#a'+ .s#esmas
may change your settings at any time
 .eman' me%.a#an a-"an 'ama *alam /a%"n-an .ela,anan .s#esmas+ *alam /a%"n-an
or accept the default settings.
 .ela,anan 6s#esmas *" se'"a. $"la,a& Desa *an #el%a&an .s' me%.a#ana-"an "n'e-%al
Privacy Policy *a%" .s#esmas+ *alam %an- l"n-#. $"la,a& ,an- le"& #e3"l *an *e%a/a' #e3an--"&an ,an-

le"& %en*a& D" a.a'en masala& #e'e%a'asan .en**# m"s#"n n'# men/an-#a
Marketing
 .ela,anan #ese&a'aan /-a san-a' 'e%asa Den-an e%a-a" &ama'an+ le'a# -eo-%a"s *an
Personalization

Analyticssa%ana '%ans.o%'as" se&a%sn,a .s' men/a*" ."l"&an mas,a%a#a' n'# *"manaa'#an #a%ena

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me%.a#an sa'sa'n,a .ela,anan #ese&a'an ,an- "sa *" /an-#a ole& mas,a%a#a' Namn
#en,a'aann,a .emanaa'an .s' mas"& san-a' %en*a&

2) 6s#esmas el"l"n-

6en-e%'"an .s#esmas el"l"n- ,a"' Un"' .ela,anan #ese&a'an #el"l"n- ,an- *"len-#a."
*en-an #en*a%aan e%mo'o% *an .e%ala'an #ese&a'an+ .e%ala'an #omn"#as"se%'a se/mla&
'ena-a ,an- e%asal *a%" .s#esmas*en-an ns" *an '-as ,a"' Meme%" .ela,anan
#ese&a'an *ae%a& 'e%.en3"l +Mela##an .en,el"*"#an L+T%ans.o%' %/#an .as"en+
6en,l&an #ese&a'an *en-an a*"o<"sal

6s#esmas #el"l"n- e%n-s" menn/an-*an meman' mela#sana#an #e-"a'an#e-"a'an

 .s#esmas *alam $"la,a& #e%/an,a ,an- elm 'e%/an-#a ole& .ela,anan #ese&a'an e-"a'an
 .s#esmas #el"l"n- a*ala& sea-a" e%"#'

• Meme%"#an .ela,anan #ese&a'an #e.a*a mas,a%a#a' *"*ae%a& 'e%.en3"l a'a *ae%a& ,an-
'"*a# a'a sl"' *"/an-#a ole& .ela,anan .s#esmas a'a .s#esmas .eman' *en-an
%e#ens" em.a' #al" *alam sem"n--+ a'a *"sesa"#an *en-an #on*"s" -eo-%a"s se'"a.
 .s#esmas
• Mela##an .en,el"*"#an 'en'an- #e/a*"an la% "asa (L)
• Da.a' *".e%-na#an sea-a" ala' '%ans.o%'as" .as"en %/#an a-" #ass *a%%a'

This website stores Mela##an

•
data such as.en,l&an #ese&a'an *en-an men--na#an ala' a*"o<"sal
cookies to enable essential site
functionality, as well as marketing,
personalization, and analytics. You
may change your settings at any time
>)"*an
or accept the default *esa
settings.

Bidan di desa adalah tenaga medis yang ditempatkan pada sat desa dalam !angka
Privacy Policy
meningkatkan mt se!ta kalitas da!i pskesmas yang ada di desa te!sebt. Bidan desa "ga
Marketing
memiliki #ilayah ke!"a dalam sat desa ta da desa.
Personalization
Bidan di desa menyelengga!akann pelayanan kesehatan sesai k$mpetensi dan smbe!
Analytics
daya yang dimiliki% te!tama pe!t$l$ngan pe!salinan% kesehatan ib dan dan anak dan
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membina pe!an se!ta masya!akat dalam 5 p!$g!am te!pad &$syand yait 'esehatan (b
dan Anak% 'ela!ga Be!encana% &e!baikan i*i%(mnisasi% penangglangan +ia!e dan (,&A
te!mask penylhan kesehatan kepada masya!akat.

&ada dasa!nya penempatan bidan di desa memiliki t"an yang mm yait sebagai alat

ntk meningkatakan kalitas dan peme!ataan setiap pelayanan kesehatan yang ada melali
pskesmas dan p$syand dalam !angka men!nkan angka kematian ib% anak balita dan
dengan p!$g!am yang tama ialah men!nkan angka kelahi!an.,elain it bidan yang ada di
desa ditntt ntk mamp membe!ikan sat kebiasaan yang sehat dalam masya!akat
setempat. -engapa demikian  ka!ena penddk desa !elati/ memiliki kemampan yang
minim dibandingkan dnegan penddk k$ta.

a-" *esa ,an- elm a*a as"l"'as .ela,anan #ese&a'an *"'em.a'#an seo%an- "*an ,an-
 e%'em.a' '"n--al *" *esa 'e%se' *an e%'an--n- /a$a #e.a*a #e.ala .s#esmas="la,a&

#e%/an,a*en-an /mla& .en**# >000 o%an- A*a.n T-as 'ama "*an *esa ,a"' :
a) Mem"na 6SM
 ) Meme%"#an .ela,anan
3) Mene%"ma %/#an *a%" mas,a%a#a'

T/an 6s#esmas
T/an .eman-nan #ese&a'an ,an- *"selen--a%a#an ole& .s#esmas a*ala& n'#
men*#n- 'e%3a.a"n,a '/an .eman-nan #ese&a'an nas"onal ,a#n" men"n-#a'#an
#esa*a%an + #emaan *an #emam.an &"*. se&a' a-" o%an- ,an- e%'em.a' '"n--al
This website stores data such
*"$"la,a& as .s#esmas a-a% 'e%$/* *e%a/a' #ese&a'an ,an- se'"n--"'"n--"n,a *alam
#e%/a
cookies to enable essential site
functionality, as%an-#a
well as me$/*#an
marketing, In*ones"a Se&a' 2010
personalization, and analytics. You
may change your G"s" 6s#esmas
settings at any time
G"s" .eman-nan
or accept the default settings. #ese&a'an ,an- *"selen--a%a#an ole& .s#esmas a*ala& 'e%3a.a"n,a
e3ama'an Se&a' men/ 'e%$/*n,a In*ones"a Se&a' e3ama'an Se&a' a*ala& -ama%an
Privacy Policy mas,a%a#a' #e3ama'an masa *e.an ,an- "n-"n *"3a.a" melal" .eman-nan #ese&a'an+

Marketing
,a#n" mas,a%a#a' ,an- &"*. *alam l"n-#n-an *an *en-an .e%"la# se&a'+ mem"l"#"
Personalization
#emam.an n'# men/an-#a .ela,anan #ese&a'an ,an- e%m' se3a%a a*"l *an me%a'a+
Analytics
se%'a mem"l"#" *e%a/a' #ese&a'an ,an- se'"n--"'"n--"n,a
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 In*"#a'o% e3ama'an Se&a' ,an- "n-"n *"3a.a" men3a#. 4 "n*"#a'o% 'ama ,a#n" :

a. l"n-#n-an se&a'
b.  .%"la# se&a'
c. 3a#.an .ela,anan #ese&a'an ,an- e%m' se%'a
d. *e%a/a' #ese&a'an .en**# #e3ama'an

M"s" 6s#esmas
M"s" .eman-nan #ese&a'an ,an- *"selen--a%a#an ole& .s#esmas a*ala& men*#n-
'e%3a.a"n,a m"s" .eman-nan #ese&a'an nas"onal

 M"s" 'e%se' a*ala&:

1) Men--e%a##an .eman-nan e%$a$asan #ese&a'an *" $"la,a& #e%/an,a
6s#esmas a#an selal men--e%a##an .emn-nan se#'o% la"n ,an- *"selen--a%a#an *"
$"la,a& #e%/an,a+ a-a% mem.e%&a'"#an as.e# #ese&a'an+ ,a"' .eman-nan ,an- '"*a#
men"ml#an *am.a# ne-a'"<e 'e%&a*a. #ese&a'an+ se'"*a#'"*a#n,a 'e%&a*a. l"n-#n-an
*an .%"la# mas,a%a#a'

2) Men*o%on- #eman*"%"an &"*. se&a' a-" #ela%-a *an mas,a%a#a' *" $"la,a& #e%/an,a
6s#esmas a#an selal e%.a,a a-a% se'"a. #ela%-a *an mas,a%a#a' ,an- e%'em.a'
'"n--al *" $"la,a& #e%/an,a ma#"n e%*a,a *" "*an- #ese&a'an+ melal" .en"n-#a'an
 .en-e'a&an *an #emam.an+ men/ #eman*"%"an n'# &"*. se&a'

3) Memel"&a%a
This website stores data such as *an men"n-#a'#an m'+ .eme%a'aan *an #e'e%/an-#aan .ela,anan
#ese&a'an
cookies to enable essential site
,an- *"selen--a%a#an
functionality, as well6s#esmas
as marketing,
a#an selal e%.a,a men,elen--a%a#an .ela,anan #ese&a'an ,an- sesa"
personalization, and analytics. You
*en-an s'an*a% *an memas#an mas,a%a#a'+ men-.a,a#an .eme%a'aan .ela,anan
may change your settings at any time
or accept the default#ese&a'an
settings. se%'a men"n-#a'#an e"s"ens" .en-elolaan *ana+ se&"n--a *a.a' *"/an-#a ole&
sel%& an--o'a mas,a%a#a'
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4) Memel"&a%a *an men"n-#a'#an #ese&a'an .e%o%an-an+ #ela%-a *an mas,a%a#a' ese%'a
Marketing
l"n-#n-ann,a
Personalization
6s#esmas a#an selal e%.a,a memel"&a%a *an men"n-#a'#an #ese&a'an+ men3e-a&
Analytics
*an men,em&#an .en,a#"'+ se%'a meml"&#an #ese&a'an .e%o%an-an+ #ela%-a *an
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mas,a%a#a' ,an- e%#n/n- *an ,an- e%'em.a' '"n--al *" $"la,a& #e%/an,a+ 'an.a
 

*"s#%"m"nas" *an *en-an .ene%a.an #ema/an "lm *an 'e#nolo-" #ese&a'an sesa"
U.a,a .emel"&a%aan *an .en"n-#a'an ,an- *"la##an .s#esmas men3a#. .la as.e#
l"n-#n-an *a%" ,an- e%san-#'an

5)

This website stores data such as

cookies to enable essential site
functionality, as well as marketing,
personalization, and analytics. You
may change your settings at any time
or accept the default settings.

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Marketing
Personalization

Analytics

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PROGRAM UNGGULAN PUSKESMAS

PROGRAM PENGOBATAN RAWAT INAP

1.PENGERTIAN

 6s#esmas a*ala& sa' #esa'an o%-an"sas" #ese&a'an n-s"onal ,an-

me%.a#an .sa' .en-eman-an #ese&a'an mas,a%a#a' ,an- /-a mem"na .e%an
se%'a mas,a%a#a' *"sam."n- meme%"#an .ela,anan se3a%a men,el%& *an
'e%.a* #e.a*a mas,a%a#a' *" $"la,a& #e%/an,a *alam en'# #e-"a'an .o#o#
Den-an #a'a la"n 6s#esmas mem.n,a" $e$enan- *an 'an--n- /a$a a'as
 .emel"&a%aan #ese&a'an mas,a%a#a' *alam $"la,a& #e%/an,a (De.#es 8I+
2002)Sala& sa' '%en* se#'o% #ese&a'an+ 'e%#a"' #ee%a*aan 6s#esmas "n"+
a*ala& sa' "ns"'s" ,an- mam. se-e%a men-a*a#an %en3ana+ o.e%as"onal+

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2. 6en"n-#a'an .%asa%ana *an sa%ana #ese&a'an

3. Anal"sa #e'&an .ela,anan

4. 6en,l&an

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Marketing
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a en"s 6ela,anan :6ela,anan /asa #ese&a'an e%.a 6eme%"#saan
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2) Un'# 6as"en am#esmas+ n'# men*a.a'#an .ela,anan %a$a' ""na.

na. &a%s men,e%a&#an
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4) T"n*a#an Se*an- :

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#em*"an "*en'"'as 6as"en *" *a'a *an *"mas##an #e lan-#o 8e#am Me*"# em*"an
*"la##an .emasan-an "ns+ se'ela& *"la##an ose%<as" .as"en *"a$a #e %an- %a$a' "na.
D" %an- %a$a' "na.+ .as"en men*a.a'#an
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>) Ala' me*"s
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1. 6e'-as an-
an- Menan-an" Fn-s" :

1) 6ela,anan Ino%mas"

Ino%mas" 6l"# 

6e'-as ,an- menan-an" .ela,anan "no%mas" 6l"# *"la#sana#an ole& sa' o%an- s'a 

6s#esmas 

2) 6enan-anan 6en-a*an

6enan-anan .en-a*an *"'an-an" ole& sa' o%an- s'a 6s#esmas ,an- 'e%-an- *alam team
management complaint.

KONSEP ANALISA SWOT

1. Pe&#er,i$&
S=OT a*ala& s"n-#a'an *a%" Strength, Weakness,
Weakness, Opportunities, *an
Opportunities, *an Threats
Threats Se.e%'"
naman,a+ Anal"s"s S=OT me%.a#an sa' 'e#n"# .e%en3anaan s'%a'e-" ,an- e%manaa' n'#
men-e<alas" e#a'an (Strength
(Strength)) *an elema&an (Weakness
(Weakness)+
)+ 6elan- (Opportunities
(Opportunities)) *an
An3aman (Threats
(Threats)) *alam sa' .%o,e#+ a"# .%o,e# ,an- se*an- e%lan-sn- ma.n *alam
 .e%en3anann .%o,e# a% Anal"s"s S=OT #an &an,a *a.a' *"-na#an *alam "sn"s+ 'e'a."
 /-a *a.a' *"-na#an .a*a .%"a*" #"'a sen*"%" *alam .en-eman-an #a%"%

Analisis SWOT secara sederhana mudah dipahami sebagai pengujian

terhadap kekuatan dan kelemahan internal sebuah organisasi, serta
This website stores data such as
kesempatan
kesemp
cookies to enable atansite
essential dan ancaman lingkungan eksternalnya. Jika hal ini digunakan
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mendapatkan time
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itu dalam hubungannya dengan masyarakat, lembaga-lembag
lembaga-lembaga
a yang lain.

Privacy Policy
Sedangkan pemahaman mengenai faktor
faktor-faktor
-faktor eksternal, terdiri atas
ancaman dan kesempatan!, yang digabungkan dengan suatu pengujian
Marketing
mengenai kekuatan
kekuatan dan kelem
Personalization
kelemahan
ahan akan membantu dalam mengembangkan
sebuah "isi tentang masa depan.
Analytics

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#rakiraan seperti ini diterapkan dengan mulai membuat program yang

kompeten
kompeten atau mengganti program-pro
program-program
gram yang tidak rele"
rele"an
an dengan
program yang lebih ino"atif dan rele"
rele"an
an
Analisa SWOT adalah identi$kasi berbagai faktor secara sistematis untuk

merumuskan strategi perusahaan. Analisa ini didasarkan pada logika yang

dapat memaksimalkan kekuatan (Strengths)
(Strengths) dan
 dan peluang (Opportunities)
(Opportunities),,
namun secara bersamaan dapat
da pat meminimalkan kelem
kelemahan
ahan (Weaknesses)
(Weaknesses)  
dan ancaman (Threats)
(Threats)..
%enurut Johnson &'('! dan )artol &''&!, SWOT adalah perangkat
umum yang didesain dan digunakan sebagai langkah a*al dalam proses
pembuatan keputusan dan sebagai perencanaan strategis dalam berbagai
terapan.

2. Komponen analisis SWOT

Anal"s"s S=OT 'e%*"%" *a%" 4 #om.onen *asa% ,a"' :

1.  Strength Ke*'$,$& a'a *"s"n-#a' *en-an ?S@+ ,a"' #a%a#'e%"s'"# o%-an"sas" a'a.n

 .%o,e# ,an- meme%"#an #ele"&an  #en'n-an *"an*"n-#an *en-an
*en-a n ,an- la"nn,a

2. Weakness  Ke(e%$$& a'a *"s"n-#a' *en-an ?=@+ ,a"' #a%a#'e%"s'"# ,an- e%#a"'an

Weakness Ke(e%$$&
*en-an #elema&an .a*a o%-an"sas" a'a.n .%o,e# *"an*"n-#an *en-an ,an- la"nn,a

This website stores data such as

cookies to enable3. essential site  Pe('$&# a'a *"s"n-#a' *en-an ?O@+ ,a"' 6elan- ,an- *a.a'
Opportunities Pe('$&#
Opportunities
functionality, as well as marketing,
personalization, and*"manaa'#an
analytics. You a-" o%-an"sas" a'a.n .%o,e# n'# *a.a' e%#eman- *" #em*"an &a%"
may change your 4. settings
Threats at A&;$%$&
any time  a'a *"s"n-#a' *en-an ?T@+ ,a"' An3aman ,an- a#an *"&a*a." ole&
or accept the default settings.
o%-an"sas" a'a.n .%o,e# ,an- *a.a' men-&ama' .e%#eman-ann,a
Da%" #eem.a' #om.onen *asa% 'e%se'+ Strength (#e#a'an) *an Weakness
Weakness (elema&an)
 (elema&an) a*ala&
Privacy Policy
a#'o% "n'e%nal o%-an"sas".%o,e# "' sen*"%"+ se*an-#an Oppoturnities
Oppoturnities (6elan-)
 (6elan-) *an Threats
Threats  
Marketing
(An3aman) me%.a#an a#'o% e#s'e%nal ,an- mem.en-a%&" .e%#eman-an o%-an"sas" a'a.n
Personalization
 .%o,e# Ole& #a%ena "'+ Anal"s"s
Anal"s"s S=OT /-a se%"n- *"se' *en-an A
Anal"s"s
nal"s"s In'e%nalE#s'e%nal
Analytics

(In'e%nalE'e%nal Anal"s"s)
Anal"s"s) *an Ma'%"#s S=OT /-a se%"n- *"#enal *en-an Ma'%" IE (IE
Save Accept All
Ma'%")
 

3. $r$ %e&##'&$*$& A&$(i)i) SWOT.

Un'# mela##an Anal"s"s S=OT+ #"'a .e%l mema' ee%a.a .e%'an,aan *an
men/a$an,a sen*"%" se.e%'" 3on'o&3on'o& e%"#' "n" :

1. S,re&#,
S,re&#,  Ke*'$,$&
• ele"&an a.a ,an- *"m"l"#" ole& o%-ans"as"
o %-ans"as" ;

• A.a ,an- mema' o%-an"sas" le"& a"# *a%" o%-an"sas" la"nn,a;

• en"#an a.a ,an- *"m"l"#" ole& o%-an"sas" ;

• A.a ,an- men,ea#an #"'a men*a.a'#an .en/alan ;

• A.a ,an- *"l"&a' a'a *"%asa#an ole& #onsmen #"'a sea-a" sa' #ele"&an ;

2. We$*&e)) Ke(e%$$&

• A.a ,an- *a.a' *"'"n-#a'#an *alam o%-an"sas" ;

• A.a ,an- &a%s *"&"n*a%" ole& o%-an"sas" ;

• Fa#'o%a.a ,an- men,ea#an #e&"lan-an .en/alan ;

• A.a ,an- *"l"&a' a'a *"%asa#an ole& #onsmen #"'a sea-a" sa' #ele
#elema&an
ma&an o%-an"sas"
#"'a ;

• A.a ,an- *"la##an ole& .esa"n- se&"n--a me%e#a *a.a' le"& a"# *a%" o%-an"sas" #"'a ;

3. O"r,'&i,ie) Pe('$&#
This website stores data such as
cookies to enable• esem.a'an a.a ,an- *a.a' #"'a l"&a' ;
essential site
functionality, as well as marketing,
personalization,•and6e%#eman-an
analytics. You '%en a.a ,an- se/alan *en-an o%-an"sas" #"'a ;
may change your settings at any time
or accept the default settings.
4. Tre$,) A&;$%$&

• Hama'an a.a ,an- #"'a &a*a." se#a%an- ;

Privacy Policy
•
Marketing A.a ,an- *"la##an ole& .esa"n- o%-an"sas" ;

Personalization
• 6e%#eman-an Te#nolo-"a.a ,an- men,ea#an an3aman a-" o%-an"sas" ;
Analytics
•
A*a#a& .e%a&an .e%a'%an .eme%"n'a& ,an- a#an men-an3am .e%#eman-an
Save Accept All
o%-an"sas" ;
 

4.7$*,"r<$*,"r 6$&# %e%e&#$r'i A&$(i)i) SWOT

Fa#'o%a#'o% ,an- mem.en-a%&" #eem.a' #om.onen *asa% Anal"s"s S=OT *"an'a%an,a
a*ala& :

1. 7$*,"r I&,er&$( S,re&#, 5$& We$*&e))

 Sme% *a,a ,an- *"m"l"#"

 ean-an a'a F"nans"al
 ele"&an a'a #elema&an "n'e%nal o%-an"sas"
 6en-alaman.en-alaman o%-an"sas" seelmn,a (a"# ,an- e%&as"l ma.n ,an- -a-al)

2. 7$*,"r E*),er&$( O"r,'&i,ie) 5$& Tre$,)

 T%en
 *a,a+ Sos"al 6ol"'"#+ I*eolo-"+ .e%e#onom"an
 Sme%sme% .e%mo*alan
 6e%a'%an 6eme%"n'a&
 6e%#eman-an Te#nolo-"
Te#nolo-"
 6e%"s'"$a.e%"s'"$a ,an- 'e%/a*"
 L"n-#n-an

This website stores data such as

cookies to enable essential site
functionality, as well as marketing,
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may change your settings at any time
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1.Pe&#er,i$& P')*e)%$)
Privacy Policy Men%' T%"&ono *alam # ?A%%"mes Mana/emen 6s#esmas e%as"s 6a%a*"-ma
Marketing
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6sa' ese&a'an Mas,a%a#a' (6s#esmas) a*ala& sala& sa' sa%ana .ela,anan #ese&a'an
mas,a%a#a' ,an- ama' .en'"n- *" In*ones"a
In*one s"a 6s#esmas a*ala& n"' .ela#sana 'e#n"s *"nas
#a.a'en#o'a ,an- e%'an--n-/a$a men,elen--a%a#an .eman-nan #ese&a'an *" sa'a
$"la,a& #e%/a (De.#es+ 2011)
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1. 6sa' 6en--e%a# 6eman-nan e%$a$asan ese&a'an

2. 6sa' 6eme%*a,aan Mas,a%a#a'
3. 6sa' 6ela,anan ese&a'an S'%a'a 6e%'ama

3.S$,'$& Pe&'&$&# P')*e)%$)

16s#esmas 6eman'

26s#esmas el"l"n-

>"*an *esa

4.T''$&
4.T''$& P')*e)%$)
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cookies to enable essential
T/an site
.eman-nan #ese&a'an ,an- *"selen--a%a#an ole& .s#esmas a*ala& n'#
functionality, as well as marketing,
personalization, and analytics.
men*#n- You
'e%3a.a"n,a '/an .eman-nan #ese&a'an nas"onal ,a#n" men"n-#a'#an
may change your settings at any time
#esa*a%an
or accept the + #emaan *an #emam.an &"*. se&a' a-" o%an- ,an- e%'em.a' '"n--al *"$"la,a&
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#e%/a .s#esmas a-a% 'e%$/* *e%a/a' #ese&a'an ,an- se'"n--"'"n--"n,a *alam %an-#a
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me$/*#an In*ones"a Se&a' 2010
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!.Pe&#er,i$& P')*e)%$) Per$-$,$&
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6s#esmas 6e%a$a'an a'a 6s#esmas 8a$a' Ina. me%.a#an 6s#esmas ,an- *"e%"
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o.e%a'" 'e%a'as ma.n %a$a' "na. semen'a%a Sesa" S'an*a%* 6ela,anan M"n"mal "*an-
ese&a'an *" a.a'eno'a (De.#es 8I+ 200>)
6s#esmas 6e%a$a'an a'a .s#esmas %a$a' "na.: me%.a#an
me%.a#an .ela,anan #ese&a'an
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