Case Study 1

Suppose you are the director of a community health organization that serves patients with High
Blood pressure (HBP) in Chesapeake, Virginia. The current prevalence of HBP in your
community is 34.6% (GHR, 2021), and your city has not met the objective of Healthy People
2020 (26.9%). In the effort to meet the aim of Healthy People set for 2030 (27.7%), your board
decided to conduct a needs assessment to determine where the needs are in your city for
proper allocation of your resources.

Questions:
1. What are the kinds of sources of data that need to be collected to
make rational/comprehensive planning decisions?

Based on the review of the data collected, you have located four low-income communities that
have the highest rates of HBP in your city. You are interested in identifying the unmet needs of
the four communities and determining risk factors that contribute to the HBP rate.

2. What are the needs assessment methods you would consider using?

3. The table below present a summary of the results of the unmet needs in all four
communities

Item from a survey Rate

Percentage of people who eat vegetables daily 8%
Percentage of people who worry that their food would run out before get 29%
money to buy more
Percentage of people who are mostly sedentary 39%
Percentage of people who indicated that their daily stress level was 4 (scale 18%
of 1 to 5).
Percentage of people who smoke daily 14%
Percentage of people who are not aware of any physical activity sites in their 12%
neighborhood

a. Identify and describe a specific intervention that your organization should implement
to reduce HBP prevalence in your city? (Detail is required)
4. Based on the four “Ps” of marketing, define a strategy to encourage members in the
four communities to participate in your identified intervention. (Do not just list, provide an
explanation for full credit)

Reference
Greater Hampton Roads Dashboard. (2021). Healthy people 2030 progress Tracker. Retrieved
from
http://www.ghrconnects.org/indicators/index/dashboard?
module=indicators&controller=index&action=dashboard&id=214122961138066772&card
=0&localeId=2972