Acknowledgements:

Allah, the Most Gracious, the Most Merciful. I am doing my internship at First National Bank
Modaraba in Lahore. I am very grateful that I was able to gain experience working with one
of the leading financial sectors in Pakistan. I am working in three to four departments for the
period of six weeks and I thankful to all the people and staff who helped.

This report is dedicated to all business students who aspire to be outstanding business
professionals and to be the next generation of the “business World.” I hope that they would be
satisfied from my task and that would help them in their future life. I at this point shall not
forget the fruitful efforts of our Supervisor Sir Kashif Ali without whom we would have been
unable to accomplish this.

1
Executive Summary:
I recently doing an internship at First National Bank Modaraba and First of all with the help
of the company I gathered the information from there and then I started analysing about the
current situation of FNBM. During this process of analysing the products I came across some
problems and some advantages prevailing in the company. As FNBM is owned by the oldest
subsidiary bank NBP in Pakistan so its history is very long. FNBM has taken huge step to by
entering in the market where many strong competitors in Islamic banking and Shariah are
holding the market. I am doing this Internship because I am interested in studying the Money
market and their current problems. My report on FNBM covers the following marketing areas

 Mission and vision statement of the FNBM

 Marketing Environment
 HR Policies
 My Internal Experience
 Marketing Objectives
 Market Analysis

After this data collection I came to that the bank is Modaraba and the motive of the company
is to attain the maximum share. They are introducing competitive prices with high quality.
They are doing Islamic banking. The company wants to hold the market through heavy
distribution.

In short, the purpose of this report is to give readers information about Modaraba Bank in
Pakistan to increase interest in management methods and raise awareness and awareness of
the country's Islamic banking Importance. This relationship is the result of a lot of diligence
and hard work. Hopefully, the reader will find this incredibly informative and professional.
Finally, I gave some advice about a Future betterment for bank to grow in Pakistan.

2
Limitations
During my internship, I encountered several problems/limitations that made it difficult for me
to gather the necessary materials to write meaningful and in-depth reports. Despite the
limitations outlined below, I have made the strongest and most honest efforts to collect and
analyse the information in this report: -

 Due to the limited time, it is very difficult to get all the information from the FNBM
employees.
 There was no special treatment for the Internees. Many thanks to the people who took
care of me and are always ready to help.
 The officers did not have enough time to help us regularly.
 Most employees are specialists in their field, but they learn this every day and do not
know the basics due to a lack of professional knowledge about technology.

3
Table of Contents
Acknowledgements:...................................................................................................................1
Executive Summary:..................................................................................................................2
Limitations.................................................................................................................................3
Chapter 1: Brief Industry Profile................................................................................................5
Chapter 2: Introduction of the Company...................................................................................5
i. Brief history of the company........................................................................................6
ii. Vision Statement of the Company...............................................................................6
iii. Mission Statement of the Company.........................................................................6
iv. Business product lines and volume..........................................................................6
v. Hierarchy of the Company...........................................................................................8
vi. Industry and Competitor Analysis of the Company..............................................8
Chapter 3: Organizational Analysis...........................................................................................9
vii. Brief Overview of Departments/Functions of the Company.................................9
viii. Human Resource Policies of the Company...........................................................10
ix. Marketing Strategies of the Company...................................................................11
x. SWOT Analysis of the Company...............................................................................11
xi. PEST Analysis of the Company.............................................................................13
xii. Organization’s effort towards CSR:......................................................................14
xiii. Financial Analysis:..................................................................................................15
Chapter 4: Internee Experience................................................................................................18
i. A brief overview of main business processes:...........................................................18
ii. Brief description of the various functions of the departments:..............................19
iii. Describing the personal experience in words of experience:...............................19
iv. Most Challenging Task:..........................................................................................20
v. Specific Skills Learned:..............................................................................................20
Chapter 5: Future Recommendations.......................................................................................21
Chapter 6: Gaps in Classroom Learning / Experiential Learning............................................21
Appendices...............................................................................................................................23

4
Chapter 1: Brief Industry Profile
The industry which I have chosen and got a chance to spend some time while doing my
internship is financial institutions industry i.e., Bank. The most common types of financial
institutions are commercial banks, investment banks, insurance companies and brokerage
firms. These entities offer a wide range of products and services for individual and
commercial clients such as deposits, loans, investments and currency exchanges. Pakistan has
variety of banks which includes some state run banks and many private and commercial
banks and most of the Pakistani banks are operating through Islamic principles and the rest of
the Pakistani banks (not foreign banks) are adopting Islamic banking principles gradually.

As a result, financial institutions perform the following tasks

 Providing resources and funds to help.

 Financial resources are moved.
 The handling of risk;
 Assisting with financial decision-making
 The market must be maintained.
 A financial system that is interconnected.

When it comes to banks, however, Pakistan's financial history dates back to colonialism in
south Asia, when most of Pakistan was under British rule. There is a state bank for Pakistan
with its headquarters in Karachi that was formed after it won independence from British
Empire in 1947. Reserve Bank of India was the central bank for the whole British-occupied
subcontinent until India gained its independence from the British Empire. As of 2018,
Pakistan has 50,565 million bank accounts out of its 20 million people, giving in a 24.34
percent bank penetration rate. There are 22 Islamic Banking institutions in Pakistan as of
September 2020, including 5 full-fledged Islamic Banks and 17 conventional banks with
Islamic banking branches on their premises.

Chapter 2: Introduction of the Company

Company Name: First National Bank Modaraba.

Department: Islamic Banking and Islamic Finance Unit.

5
 i. Brief history of the company
A First National Bank Modaraba (FNBM) is a perpetual,
multipurpose and multi-dimensional Modaraba. First National Bank Modaraba (FNBM) was
established in December 2003 and is being managed by National Bank Modaraba
Management Company Limited (NBMMCL), a wholly owned subsidiary of National Bank of
Pakistan.

FNBM operates strictly under principles of Islamic Shariah. It is being run by a dedicated
team comprising of highly qualified and experienced professionals having special expertise in
Islamic Banking and Finance. FNBM is fully geared to serve corporate customers across
widely diversified industries through Shariah Compliant Islamic products and solutions. At
FNBM, you can expect unrivalled service and special privileges.

Currently FNBM invests its funds in Shariah based modes of financing including Leasing,
Murabaha (Cost plus Financing), Purchase and Sale of Shares / Securities in Pakistan.

ii. Vision Statement of the Company

“TO OFFER SHARIAH COMPLIANT ISLAMIC FINANCIAL
PRODUCTS IN THE FINANCIAL MARKETS SO AS TO ACHIEVE
OPTIMUM CUSTOMER SATISFACTION AND DEVELOP
SUSTAINABLE BUISNESS RELATIONSHIPS.”

iii. Mission Statement of the Company

“PROMOTE AN ISLAMIC FINANCIAL INSTITUTION WHERE VALUES OF
MANAGEMENT EXCELLENCE, PROFESSIONALISM, HUMAN RESOURCE
DEVELOPMENT ARE PROMOTED SUCH THAT INTERESTS OF ALL
STAKEHOLDERS ARE SAFEGUARDED.”

iv. Business product lines and volume

Ijarah

This financing is based on the principle of Ijarah. Ijarah is a contract where the benefits/use of
an asset is transferred by the owner (lessor) to the lessee at an agreed price/rental amount for
an agreed period of time or Ijarah period. During the period the Ownership of the assets
remains with FNBM.

Murabaha
6
Murabaha is an Islamic financial product to fulfil working capital needs of our clients.
Murabaha is particular kind of sale where seller expressly mention the cost, he has incurred
on the commodities to be sold and sells it to another person by adding some profit which is
known to the buyer. This way we purchase commodities like raw material and sell it to the
clients on agreed terms.

Musharaka

Musharaka means a relationship established under a contract by the mutual consent of the
parties for sharing of profits and losses in the joint business. It is basically a kind of
partnership in which the partners join together with different contributions, work or trade in
accordance with the principals of Sharia. It is an ideal alternative for the interest-based
financing with far reaching effects on both production and distribution.

Certificate of Musharaka

Certificate of Musharaka (COM) is a deposit product. It is a sharia compliant product

whereby the investor pools its funds with the funds of investee Company on profit and loss
sharing. We share profits with Certificate Holders and we have track record of giving very
good profit rates to our investors i.e., COM Holders.

7
 v. Hierarchy of the Company

Company
Secretary

Chief Risk Officer

Head of
MD/CEO Recovery & Legal
Affairs

Head of Internal
Audit

Head of IT

vi. Industry and Competitor Analysis of the Company

Banking industry is booming right now during pandemic covid-19. Though on the other hand
most of the businesses have faced worst. But the banking industry has enjoyed much profits.

Every business has its competitors, some of them are good and some of them are bad
competitors. NBFI Bank is perceived as one of the FNBM biggest rival. NBFI Bank
generates $54.1 million less revenue as compared to FNBM revenue. None the less Meezan
Bank is one of the top competitors of FNBM Bank. Compared to FNBM, Meezan Bank has
6,350 more employees. Bank Alfalah is FBNM #3 rival. Bank Alfalah generates 248% the
revenue of FNBM. As the FNBM is adapting the Islamic Banking Principles in its operations
all the Pre-existing Islamic Banks are its competitors.

8
Chapter 3: Organizational Analysis
vii. Brief Overview of Departments/Functions of the Company

This section presents the services and departmentalization of FNBM. Services are outputs of
the firm/organization, which are in intangible form & which are the backbones of any
organization to earn profit? FNBM offers the following services to the people.
 Radiational Bank Accounts
 Demand Drafts
 Long and Short Investments
 Agricultural Funding
 Corporate Finance
 Cash Management Service
 Investment in Future
 Sending Telegraphic Content
 Transactions through Swift
 Credit Cards
 Tripper’s Cheque
 Wire Transfer
 Remits from outside the country
 Loans for businesses
 Services provided by an agency
 Utility Bill Collection
 Arrangement for the Hajj
 Deposit Lockers that Protect Your Money

DEPARTMENTALIZATION
Organizations are divided into various departments based on their duties. To sum it all up, the
major departments of FNBM are as follows
 Secretariat to the Cash
 Department of Cleaning
 Section Charge of Advancement
 The department of Remittance
 OF HUMANS Assessment of the Management of Humans
9
  The office of Foreign Change
 Department of Computer

viii. Human Resource Policies of the Company

The basic function of this department is to make sure that everything runs on a smooth pace.
The responsibility of admin department is to implement the rules and regulation and make
sure that every employee is following the rules and policies. Head of this department is
Iftikhar Ali whose ultimate responsibility is to make policies for the betterment of the
company.

Some important responsibilities of the admin manager are following:

 Defines policies, procedures, and work plans by evaluating services for the reception,
secretary, and workers.
 Identify needs, evaluate solutions, maintain equipment and approve invoices to
provide communication systems.
 Organization and coordination of data and requirements; plans, organizes, and
respects plans; and track results to complete amazing projects.
 Check and meet the requirements of other sections.

The scientific heart of the National Quality System is the Department of Human Resources.
FNBM success are based on consumer trust and confidence. Research and development
scientists, application and technical teams, and companies have extensive knowledge. They
are divided into five categories:

Consumer protection that ensures safe delivery of services.

FNBM product compliance is a term that covers all aspects of FNBM regulations.

Consistent quality is the measure taken to ensure consistently high-quality FNBM Services.

Consumer choice ensures that our products meet the highest organoleptic and quality
requirements.

A term that includes all aspects of labour and environmental protection, labour and
environmental safety.

10
ix. Marketing Strategies of the Company

The marketing department is responsible for a variety of activities, including advertising,

publicity, and demand-side tools.
The marketing department is also responsible for setting up stands and events for advertising
and business purposes. Marketing is one of the most important processes that determine the
success of a company. Efforts are free if the product is created but not sold properly. FNBM
no longer needs the service if it does not meet the customer's needs after the service
completion. Therefore, it is important to wait for market demand, and then satisfy the
customer by satisfying this demand. This requires a careful commitment to marketing
strategy.

Faysal Bank marketing is responsible for a variety of functions. Here are some examples:

 Brand
 Analysis and research
 Marketing services
 Customer service
 Analysis of sales and operations

FNBM uses branding and marketing techniques to deliver its products to customers in the
marketplace. Communication is important because without it the product and service of
FNBM will not be able to enter the intended market.

There are also ways to expand the product. FNBM introduces a renewal tactic each time it
reaches adulthood to extend the life of the product, while a new product is produced in
collaboration with the Quality Improvement Department. As soon as a new offering is
decided and ready for release on the market, the marketing department begins to sell it, and
the marketing department is fully responsible for the marketing of the new offering.

x. SWOT Analysis of the Company

The SWOT Analysis of FNBNM is included in this part of the report. Managers evaluate
internal strengths, unique skills and weaknesses, as well as external opportunities and threats,
as part of the SWOT analysis.
Next, the aim is to create excellent tactics and take advantage of chances and advantages the
organization's ultimate aim is to grow its wealth and worth.

11
STRENGTHS
 Subsidiary of one of the oldest institutions in the Pakistan
 Assistance in the Absence of the SBP
 More Deposit than the Rest
 In addition, there are employee benefits available to employees.
 Number of Connections
 A Compliance with All Laws and Regulations
 Competence in Profession
 The Environment is Healthy
 Ties Between Workers and Their Co-Workers
 Efficiency is related to policy Stabilisation.
 The Management Team is Experienced and Effective.
 New Management Trainee Concept (MTOs)

WEAKNESSES

 Lack of experienced Marketing Team

 There is political pressure on the FNBM.
 The difference between favouritism and nepotism
 Financial Products are not available in variety
 Irresponsible counter services during rush hours
 Lack of Computerized Network
 Inequal Work Distribution

OPPORTUNITIES
 It's time to embrace electronic banking.
 Micro Financial Management
 Business growth and business policies
 It is Through Technology
 Invitation to Expand Foreign Operations
 Progress in Management Training

12
THREATS
 The Arrival of New Competitors
 Government Pressure on the political system
 Downsizing
 Complaint of the Customers
 Technological advancements in the World
 Government Policies are Incoherent

xi. PEST Analysis of the Company

P stands for political, E for economical, S for social, and T for technological analysis of
industry in relation to its environment in PEST.

Political Analysis

Political factors are factors that directly affect political parties and the government and can
affect any situation or sector. As a result, it has a significant impact on any industry. Effects
of FNBM are:

 The political environment in Pakistan is volatile and poses a serious threat to the
FNBM, as no one knows when the government will change and the government will
change its policy.
 Companies in Pakistan are always threatened by military law and cannot grow and
grow as they did during the dictatorship.
 Terrorism has become a big problem in Pakistan and is holding back the company's
growth because no one knows about the terrorist act.
 FNBM is also affected by new tariff laws.
 Public policy is changing rapidly, which destabilizes the FNBM operations.

Economic Analysis

Economic situations of the country influence the performances of the companies. The
economic factors that influence the FNBM are:

13
  Overall economic conditions are not good for the company because inflation rate is
increasing day by day.
 The value of our currency is decreasing which is the major threat for the company.
 Exchange rate or interest rate is also the threat for the Bank.
 The economic growth of Pakistan also influences the growth of the Bank.
 Increase in taxes on Companies by the governments also the threat for the banks.

Social Analysis

Social factors include factors that affect the customer needs and the size of the potential
markets. The social factors that influence Faysal bank are:

 Population of Pakistan is increasing rapidly which increases the sales of the FNBM
Islamic Products and also the cellular usage and also increases the usage of net.
 Pakistani people are more social and they want to remain contact with others through
any means so, this provides the opportunity to the banking sector of the country
through which the people can do word of mouth contact with each other.

Technological

The technological analysis has a great influence on Faysal bank that are:

 FNBM uses the latest technologies. Due to the latest technologies introduced in this
sector provides the great opportunity
 Due to the latest technologies, they used in their marketing sector decreases the cost of
the travelling due to which people are more easily Safe with their Home-based
services.

xii. Organization’s effort towards CSR:

First National Bank Modaraba strongly believes in giving back to the community in every
best possible way for its sustainability. Collectively, they have to put in cohesive efforts so
that the community around us becomes strong enough to see many generations after us
benefiting from it.

Their CSR spend is built around viable goals with greater attention on literacy, healthcare,
poverty alleviation and environment sustainability.

14
FNBM Limited Helped Institute of Business Administration construct an academic block in
their City Campus, Karachi by providing a generous donation of PKR 75 million. The block
was constructed and named after our bank and houses a purpose-built centre for executive
education, centre of business and economic research, state-of-the art classrooms, seminar
rooms and video conferencing room. They in collaboration with The Citizens Foundation
built and sponsored 2 TCF secondary schools located in the flood-hit areas of Khushab and
Mianwali in September 2011. The schools were made operational in 2012. While investment
and budgetary allocations for the educational sector have increased in rupee terms on an
overall basis when compared to earlier periods, unfortunately it is not enough. They not only
have to invest in physical infrastructure like school buildings but also the quality of their
teachers as well as in initiatives to increase enrolment across geographies, age-groups and
genders. This gap in provision of quality education across the board is not a problem faced by
Pakistan alone, rather it is one faced by nearly all emerging economies; however, it is one of
the key long-term investments which really pays off in terms of national development and
growth. At FNBM, they have taken steps to improve enrolments by children in schools as
well as in setting up more schools which are accessible by establishing working relationships
with organizations which have a track record in this area. Additionally, they are also
supporting special education institutes and initiatives and have also sponsored deserving
students of different recognized vocational training institutes.

In healthcare, FNBM works with many hospitals/organizations. It is funding Patients’ Aid

Foundation and helping them with their project of “609 Bed Surgical Complex” being built
in Jinnah Hospital, Karachi, along with other corporate donors. They have sponsored the cost
of construction and equipment of Emergency Room CT Scan Unit of Indus Hospital towards
their Phase I – expansion plan. Recognizing Aga Khan University Hospital’s commitment to
check increasing cardiac problems, they have significantly contributed to their project of
Centre of Excellence in Cardiac Sciences. FNBM also works with Marie Adelaide Leprosy
Centre for their Tuberculosis Control Program in Gilgit Baltistan. They have also sponsored
various machines for different hospitals for public welfare.

In a bid to protect the environment, FNBM discontinued the printed version of its newsletter,
The Blue Octa gram, in the early 2014. While as a bank, they cannot fully become paperless,
they are trying as much as possible to reduce their use of paper through the use of innovative
digital archiving methodologies, collaborative working methodologies and virtual interfaces.

15
xiii. Financial Analysis:
Ratio analysis is a common financial analysis tool. It is the methodical application of ration to
the interpretation of financial statements assessment of the company's strengths and
weaknesses, its past performance, and its current financial position.
Prices can be divided into the following five categories.
1. Liquidity Ratios.
2. Leverage Ratios.
3. Profitability Ratios.
1. Liquidity Ratio
The banks’ ability to meet its short-term obligations is called liquidity. Lenders pay special
attention to the analysis of the company's liquidity. The company's liquidity may indicate low
credit risk. The main liquidity indicators of FNBM are given below.
i. Net working Capital.
ii. Current Ratio.
Net working Capital
For year 2018:
NWC = Current Assets – Current Liabilities
NWC = 6,073,802 - 31,270,755 = -25,196,953
For year 2019:
NWC = Current Assets – Current Liabilities
NWC = 6,881,820 - 30,092,834 = -23,211,014
Since NWC of year 2018 is more than year 2017, it indicates an improved stage of company.
ii. Current Ratio
For year 2018:
Current Ratio = Current assets / Current liabilities
Current Ratio = 6,073,802 / 31,270,755 = 0.1942
For year 2019:
Current Ratio = Current assets / Current liabilities
Current Ratio = 6,881,820 / 30,092,834 = 0.2286
An increase in the current ratio indicates that the brain will be able to perform its duties at the
beginning of this year compared to last year.
2. Leverage Ratios

16
The company's ability to pay when it comes to long-term debt is called leverage. Leverage
analysis focuses on the long-term financial and operating structure of the company. Several
forces are involved
i. Debt Ratio.
ii. Debt/Equity Ratio.

Debt Ratio
For year 2018:
Debt Ratio = Total liabilities / Total assets
Debt Ratio = 48,024,719 / 17,519,771 = 2.74
For year 2019:
Debt Ratio = Total liabilities / Total assets
Debt Ratio = 55,801,777 / 18,809,856 = 2.96
Debt / Equity Ratio
For year 2018:
Debt / Equity Ratio = Total Liabilities / Stockholders Equity
Debt / Equity Ratio = 48,024,719 / 30,504,948 = 1.57
For year 2019:
Debt / Equity Ratio = Total Liabilities / Stockholders Equity
Debt / Equity Ratio = 55,801,777 / 36,992,901 = 1.50
The decrease in credit relations and the debt-to-equity ratio indicate a decrease in debt
relations.

3. Profitability Ratios
The company's ability to generate sufficient income and return on investment shows how well
it is managed and financially sound. The most important indicator is the net profit margin.
Net Profit Margin
For year 2018:
Net Profit Margin = Net Income / Sales
Net Profit Margin = 1,720,684 / 4,010,396 = 0.429
For year 2019:
Net Profit Margin = Net Income / Sales
Net Profit Margin = 738,216 / 3,791,099 = 0.195

17
This ratio is decreasing, which indicates that these companies earn less money per dollar. As
a result, FNBM declined.

Chapter 4: Internee Experience

i. A brief overview of main business processes:

Companies regularly offer their employees benefits, services, and incentives. FNBM
executives are aware of the impact of incentives on employees and other employees. Given
the importance of the incentive system, it offers the following benefits to its management
staff.

1. Bonus

Employees receive bonuses once a year. Management determines the amount of payment.

2. Increment

Employees receive wages every year, and wages are rising. However, promotion may be
terminated if management decides that the employee's conduct or conduct is unacceptable.

3. In the long run

Employees are paid twice as much if they have to work outside normal working hours.

4. Relief Fund

The leaders of FNBM have created a pension fund for the benefit of employees. The basic
salary of each employee is paid in a certain amount and goes to the fund. Management also
contributes an equal amount to the workforce.

5. Loans

Employees can borrow from the organization on reasonable and simple terms. This allows
employees to agree on things other than the minimum that they cannot do on their own.

6. Group insurance

Employees of FNBM can also receive group insurance.

18
7. Medical facilities

FNBM organizes medical facilities for staff and their families are provided. To this end, they
have created maps of social protection hospitals available to employees.

8. Leaves

From time to time, 21 vacations for management staff, 16½ jobs and 12 sick leaves for
managers, 10 temporary vacations, 8 sick days, and 14 special vacations are approved
annually.

9. Public Holidays

All vacations announced by the Punjab government are also known to FNBM At the request
of the union, several vacations were also approved.

ii. Brief description of the various functions of the departments:

FNBM are operating under the following department functions:

Infrastructure Department

The infra department of FNBM main functions are to manage external networking relations
with clients, also check the maintenance of the route of Online and Physical equipment

Operation & Maintenance Department

This Department controls the maintenance of the products and services. In this department the
employees designed and maintain the network. They design or maintain the operations of the
company.

I.T Adv. R&D Department

Their work is IT regulated. Advanced research and development department, from basic
technologies to new product development and future research and development. The center
promotes the rapid growth of the Bank.

Network development and operation department

The main task of the Department of Network Development and Operations is to create quality
image. The Network Operations Center allows you to diagnose and fix the simplest system
problems as quickly as possible.
19
iii. Describing the personal experience in words of experience:

Well, my main focus was not only to get to know about financial markets but I also wanted to
learn how a financial business run. But I almost worked in all of the departments but as my
specialization is in marketing I worked more in marketing department. In order to market a
product first you have to know the specifications of the product. And also get to know how a
product is offered. So, I stayed in the marketing dept, infra dept, HR dept, operations dept and
also the final Accounts dept. I understood the whole process and then how to market those
Islamic products in the local markets.
LEARNING OUTCOME
Internship helped me to understand process of starting an Islamic Modaraba, how they move
on in future, challenges faced by the company.
It helped me to understand what are the decision taken by the company in contingency
situation.
Internship gave an opportunity to understand the business process of FNBM, its marketing
and HR strategies, CSR activities by the company etc.
It helped me to understand what are the advertising strategies of the company and how they
promote the product.

iv. Most Challenging Task:

As there were lots of documents related to each account holder, so I was assigned to put all
the documents of employee in each file, and to create a file of every employee and also to put
the tags on the files with employee’s id and group, so that anything can easily be found in its
separate file of each employee without any difficulty which was very difficult task for me.

v. Specific Skills Learned:

I spent roughly two weeks in the accounts department. In the accounts department, I spent the
majority of my time with Mr. kaif, who was the busiest person in his department. He gives me
a lot of opportunities to work, but there were no guidelines for the various areas of the
accounts department. However, I made every effort to get information by speaking with
people and staff members. However, collecting data on everything in such a short period was
quite challenging.

20
Sheets for daily collection: Daily collection sheets are generated in the accounts department,
on which the collection of premiums is reported daily. In daily collecting sheets, the
following information is recorded.

ACTIVITIES:
As mentioned above the tasks were assigned to me to accomplish during my internship period.
Activities/Tasks assigned to me at FNBM are:

 Get information to rate

 Customer response
 market analysis
 Advertising initiatives
 Marketing research
 Brand Advertising / Awareness
 Information from customers
 Research
 Direct marketing is a form of advertising that is used.

Chapter 5: Future Recommendations

FNBM is growing name in the market. They have a very good organizational culture. There
are some recommendations by my side that I think in future can help out them gain more
share in market.
Organization should improve the satisfaction level of employees towards the firm because
employees are the real assets for a company. If employees are satisfied it would put great
effect on organisation overall performance. So, I would like to recommend give health
facilities for their employees.

Based on my observations and research, I would like to make some suggestions to FNBM.

 Potentially high potential customers should receive a certain price incentive.

 Each visitor should be offered free samples and gifts.
 There should be branding/advertising activities for different segments of purposes.
 Customer service should come first.
 Current and potential customers need to be treated politely.
 For potential leads, the deposit should be discussed and released.
21
  Companies need to conduct regular surveys to determine what improvements can be
made in the organization to track the market.
 The off-seasonal products should be lower than the seasonal one.
 FNBM other portfolios are also expected to hit the market this summer due to positive
reviews. So, the company will not have to wait that long for it to go on international.

Chapter 6: Gaps in Classroom Learning / Experiential Learning

If we talk about the experimental learning at internship, we learn a lot in a very short period
of time. We take interest in this type of learning because we experience the things we are
taught. We have to physical experience the consequences if something when’s wrong.
Basically, my personal view is that we learn from the mistakes we do while doing this we
have learned. By this we even get to learn the minor things that were even not told to us.
Experiential learning helps us improve many of our skills like decision making. One of the
best things about experiential learning is that we don’t get bored in its daily we have to do
something new and interesting. I believe that in which thing or activity we are interested. We
perform it with active mind and we are always motivated in it.

During an internship at First National Bank Modaraba I gained a lot, and my vision and
practical experience of my six-week internship expanded significantly. FNBM makes a
significant contribution to Pakistan's Islamic Banking industry. I also concluded that working
in the industry requires full concentration, complete rigor, analytical, descriptive, and
communicative skills. In the end, this six-week experience would be a great experience for
me because it allowed me to develop my communication skills, develop my skills and
abilities, expand my understanding of the Islamic Banking industry and expand my
understanding of the Money markets industry, my view and view of practical life.

In short, FNBM is competitive, strong, and stable, but more opportunities in the market that
can be serviced and used to expand market share where FNBM is not, such as the expanding
towards old Lahore markets in Prices, deposits, etc. Scope and incentives.

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Appendices

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