• Understanding different cultures • Approaches to culture • Social phenomena: • Exists in groups, interactions • Cognitive approach: • Culture is learned in inidividual bases. • It is not anything in the outer world. • Mental reflection of this real like language • Symbolic approach Culture is like language. National language is part of culture. Everything that we experience is a form, organization, patterns of behaviour Writing letters Organization patterns of our behaviour Freedom of speech Cultural beliefs (logic, things being right or wrong) Cultural beliefs are accepted by all the people belonging to a particular culture There is no right or wrong
• Example: red belt
In Russian national culture people use flowers on different occasions Festive, wedding number of flowers is odd Funeral the number of flowers even
We are used to this
We follow this pattern Our parents follow Something accepted Something accepted thinking in that culture Example: wearing black in funerals Black color is used for tragic events Weddings???? Bride is in White groom is in black Bride/ groom contrast Happy/ tragic
Very difficult to trace the origins of such beliefs
• Good , desirable • Bad, undesirable
• Cultural values meaning of the previous organizations of
culture. Meaning of all the cultural forms Cultural values Universal scale describing the meaning of different cultural values
Not in every culture people distinguish between alive and
dead. Not in every culture people distinguish between love and hatred. Specific to some of the cultures But in every culture people demonstrate their attitude to nature social environment broad terms) Every culture has an attitude to time and space Communication patterns Power Power distance Individual/collective Nature of this individual What is big or small, what is left, what is right is different