Conference Agenda - Day One
08.30 Registration and morning refreshments
09.00 Chairperson's opening remarks
09.15 Lamp lighting by Guest of Honour
09.30 Inaugural Session: Opening remarks by Guest of Honour within the
spirit of the event
Dr. Pragnya Ram, Group Exec. President -CSR, Aditya Birla Group
Shweta Shalini, Executive Director, Village Social Transformation Foundation,
Advisor to CM - Maharashtra
10.30 Icebreaker Session
An interactive session where participants share their key Learning Expectations from
conference
10.40 Importance of CSR Initiatives in Changing Economic Scenario
The dynamics of business are changing right before our eyes and whether we
acknowledge it or not, we can't escape its impact . the 2013 Act has introduced
several provisions which would change the way Indian corporates do business.
© CSR isn't marketing ploy…it's a vital business model that can tangibly improve
a company's bottom line.
© As corporate responsibility continues to mature, one of the key shifts we've
seen in recent years is a move toward “values.”- customers, employees and
(increasingly) investors
© Effective partnerships between corporates, NGOs and the government will
place India's social development on a faster track.
Anirban Ghosh, Chief Sustainability Officer, Mahindra Group
11.00 Session from NSDL
Vinith A. Nair, Assistant Vice President, NSDL
11.20 Networking & refreshment break
11.40 CSR Key Concerns Around the Capacity of Different Stakeholders
CSR can play an instrumental role in shaping the growth trajectory of the country.
The overall impact of CSR among the stakeholders though not always measurable in
immediate, visible and tangible terms, has often far reaching, long term and sustainable
results. CSR has become recognized as a growing area of strategic value creation for
companies.
© Effective stakeholder engagement will likely enhance business intelligence thereby
assisting boards and management in their decision-making processes.
© Integrating CSR commitments into a company's compliance programs presents
opportunities for both enhanced performance and operational efficiencies.
Nixon Joseph, President & Chief Operating Officer, SBI Foundation
12.00 New CSR legislations - Changes and Impact MCA Guidelines
Mandatory CSR is a welcome step towards contributing to society and helping a
company achieve a balance of economic, environmental and social imperatives while
addressing the expectations of shareholders and stakeholders.
© Key concern area for the corporates today related to CSR Legislation.
© Review of CSR framework and recommendations on strengthening the ecosystem,
including monitoring implementation and evaluation of outcomes is the need of an
hour.
© CSR spending should be made a board-driven process to provide innovative
technology-based solutions for social problems.
Anurag Pratap, Digital Inclusion Leader, Capgemini India
12.20 Strategic CSR - Creating a workable Link between People,
Planet and Profit
One of the most common ways companies re-orient their strategy around the triple
bottom line is through their finances. The success and profitability of corporate
sustainability initiatives really depend on one thing: a talented employee who knows
how to take the triple bottom line from theory to reality.
© Build a sustainable work force.
© Sustainability Performance Measurement—the multiple ways organizations
measure and report the triple bottom line
© Acting and placing emphasis on stakeholder concerns voluntarily lends authenticity
to the CSR activities of a corporation
12.40 Addressing Challenges and Creating Opportunities for Sustained
Social Impact
Time has come where Corporates are treating CSR as separate entity and dedicate
attention to it. Corporate not only concentrate on how they will position their product
or how they will sell it but also they have a social strategy because they have started
feeling that brands are built not only around good quality of the product; but also
around emotions and values that people ascribe to those products.
© Key trends as an opportunity to capitalise on CSR activities.
© Generation Z is joining the Workforce - 93% of those from this generation said that
a company's impact on society affects their decision to work at or purchase from
the company.
Shalini Singh, Chief-Corporate Comm.& Sustainability, Tata Power
13.00 Networking Lunch
14.00 Key strategy to achieve Sustainable Goals and Competitive
Advantage
Industry is showing unprecedented interest in the business potential of sustainable
development, an approach to developing long-term prosperity by integrating strategies
for economic success, environmental quality, and social equity.
© Opening new avenues to innovation in products, processes, and stakeholder
relationships
© An effective management framework for sustainable development requires
addressing both decision-making and governance.
© Develop a supportive corporate culture.
© Articulation of basic values to the employees to achieve set targets
Prof.Nayan Gandhi, Ex.State Consultant Rural Development Govt.Of Raj.,
Secratariate Jaipur
14.20 CSR as an Investment not an Expenditure
It goes with saying that Organizations now are emphasizing on CSR initiatives by
integrating their business operations with the CSR activities to sustain in this
competitive world. CSR generates value for the company in such important areas such
as image, the relationship with the customer or the staff, and also, it could lead to a cut
in costs and risks which the businesses have to deal with.
© Act talks about CSR Expenditure.
© Investment is intended for return.
© Return is expected in the form of nation building – Education, Skilling, Healthcare,
etc.
© Return is also expected in the form of Corporate Governance and image building.
Ashwini Saxena, Chief Operating Officer, JSW Foundation
14.40 Effective Integration of CSR and Supply Chain
An established CSR strategy enhances overall reputation. Supply chain success
hinges on the information available to consumers in the age of e-commerce,
so a proper CSR strategy is key to ensuring a slip does not cost the company
its reputation.
Learning Outcomes:
© Understanding the overall vision of how a CSR report could affect business
objects.
© Recognizing the scope of establishment and need for ongoing visibility in
the company.
© Identifying the tools, timelines, and resources necessary for CSR planning
and continuity.
© Leveraging the aforementioned steps in a cycle of continuous improvement,
putting the company in the best Limelight.
Shubha Shekhar, Director Human Rights, Coca Cola
15.00 Aligning of CSR with Brand, Image & Reputation
Businesses today are aware of the importance of the public, especially their target
audience, having a positive perception of them. Organisations know that CSR is
inextricably linked to their reputations and brand identities. Integrating CSR and Brand
building efforts without a roadmap, however, can be daunting.
© Getting good press through doing good works is considered by businesses to be
one of the best ways to advertise the company.
© Leveraging on Demonstration of ethical practices improves Companies
profitability.
© Social responsibility allows an organization to nurture its assets, which include
good will, trust and a good reputation.
Anjalli Ravi Kumar, Social Mission Director, Unilever
15.40 Sponsor Session
15.50 Networking & Refreshment Break
16.10 CSR as Corporate Social Innovation
Corporate social innovation (CSI) describes corporations who integrate social
Innovation into their corporate activities. Innovation is a key driver of business growth
and essential to sharpening and sustaining competitive advantage.
Why Engage in CSI:
© Increases transparency and expectations of accountability due to Globalisation.
© Growing complexity and accelerating pace of change in society.
© Shift in Societal norms and values for businesses.
Rachana Iyer, Lead and AVP CSR, IDFC FIRST Bank
16.30 Panel: Impact Assessment is the CSR game-changer: Going From
Proving to Improving
Pane Moderator
Anirban Ghosh, Chief Sustainability Officer, Mahindra Group
Panel Members
Neelima Khetan, Group CSR Head, Vedanta Limited
Udayraj Prabhu, Head CSR, Marico Limited
Rachana Iyer, Lead and AVP CSR, IDFC FIRST Bank
Zaineb Ali, CSR Manager, Eaton India Foundation
Prof.Nayan Gandhi, Ex.State Consultant Rural Development Govt.Of Raj.,
Secratariate Jaipur
17.30 Evaluating Learning and close of conference